Edexcel GCSE Buisness

Unit 1.2

Exploring creativity

Miss Wilson

To start........
Creativity in the classroom

Take a piece of paper & pen. You will

be given the name of an object. You
have 30 seconds to think of as may
uses as possible for that item. Do not
discuss!

1.A
2.A
3.A
4.A

cotton bud
piece of tissue paper
sponge
loo roll insert

Last lesson we:

Explored creativity using thinking keys

Completed an application form for Sir

Alan Sugar

sfor today
Explore the questions that
entrepreneurs ask
Look at invention and innovation
Taking a calculated risk
Review your creativity - Quiz

The questions that

entrepreneurs ask
Questions help entrepreneurs to:
Sort out issues, explore
alternatives and plan for the future
Identify what is working and should
stay the same and what isnt and
needs to change
Continually evaluate their activities

The questions
Why?
Why
Not?

When
?

Where
?

What?
How?

Lesson: Invention & innovation

Invention is the discovery of new
products or new ways of doing or
making something.

Innovation is the process of

transforming an invention into a
product that customers will buy. It may
be a different application of something
that already exists, something that
think of aan
addsCan
valueyou
or differentiates
product.

example?

Invention & Innovation

Young
entrepreneurs and
their business
Case 1: Ben Way
The Rainmakers

http://www.nesta.org.uk/
young-entrepreneurs-shar
e-their-views/

Invention & Innovation

Do you think invention and
innovation in business is risky?

What other things may entrepreneurs

or business people have to consider
when be innovative or inventive?

3.
Trademarks
The symbols,
signs or features
of a product
protected in law
Examples include
Coca Cola, Lego,
BBC & Scrabble

Right of ownership of
an invention that is
registered with
Government

Legal ownership of
material
Given for IPR such as
flms, books and music.
Gives the right to copy,
produce and control
material. Copyright
protection is longer
than patents. E.g Books
for lifetime + 70 years
after death

1. Patents

2. Copyright

UK Patents are for 20

years
International Patents
are more expensive

Key considerations

1. Patents and the

patent office
Lets look at an example of a patent application

http://gb.espacenet.com/search97cgi/s97_cgi.exe?Action=FormGen&Template=gb/en/quick.
hts

We will use the search term Dog Bed

2.
Copyright
Can you think of any examples of things
that can be copyrighted?
Literary works including books, poems
and publications
Motions pictures and dramatic works
Computer software and animations
Songs, song lyrics, sound recordings, and
music Photographs, graphics, images,
pictures
Web pages
Works of art including paintings,
sculptures, architecture, and computer
graphics Educational materials including
texts and tests

Lets test your

knowledge!
The IPO Quiz
Located at:
www.businessstudiesonline.co.uk
Type copyright into search bar
Click on activities for Edexcel business
Click on Section 2, then 1.2.4 The IPO
copyright quiz

3. Trademarks can be:

1. Logos
McDonald's double arches
Apple Computer's Apple
2. Pictures or drawings
Corning's Pink Panther
MSN's Butterfly

Trademarks can be:

3. Combination of letters and a
design:

4. Slogans

5. Product Shape

Taking a calculated risk

Calculated risk is about putting a numerical
value or probability on the risk. It is the
chance of something negative happening.
Examples:
The risk of losing your premises
if you dont pay your rent
Very high =100%
Risk of a child getting burnt whilst cooking
Quite high =50%

1.2.6 Other important enterprise

skills
Are you an entrepreneur? Quiz

Go to:
www.businessstudiesonline.co.uk
Click on number 1 - Activities For Edexcel
GCSE Business Studies
Click on section 2 then 1.2.6 - Other important enterprise skills

Homework
Read pages 48-55
Answers the two sets of questions
on page 47
Answers the questions on page 50
& 51

Important enterprise skills

To be effective, an entrepreneur has
to:
1.
2.
3.
4.

Be able to spot opportunities

Be an effective planner
Be able to think ahead
Have drive and determination

Making connections
Mindmaps
Mindmaps are used to
help us think about our
ideas, plan ahead and
explore opportunities.
The central idea/theme
is at the centre and any
words or ideas linked to
this flow from the
keyword.

Look at the Creative Genius Mindset

-What actions, qualities and
strategies do creative people use?
TASK: Create a mind map showing

Creative Problem-Solving Quiz

Are you a professional? This short quiz
will help you understand your thinking
style better.

http://www.creativityatwork.com/articlesContent/creativityquiz.html

Question 1
1. How do you put a giraffe into a
refrigerator?
The correct answer is:
Open the refrigerator, put in the giraffe
and close the door. This question tests
whether you tend to do simple things
in an
overly complicated way.

Question 2
2. How do you put an elephant into a
refrigerator ?
Wrong Answer: Open the refrigerator, put in the
elephant and close the refrigerator.
Correct Answer: Open the refrigerator, take out
the giraffe, put in the elephant and close the
door. This tests your ability to think through the
repercussions of your actions.

Question 3
3. The Lion King is hosting an
animal conference, all the
animals attend except one.
Which animal does not attend?
Correct Answer: The Elephant. The
Elephant is in the refrigerator. This
tests your memory. OK, even if you did
not answer the first three questions,
correctly you can surely answer this

Question 4
4. There is a river you must cross.
But it is inhabited by crocodiles.
How do you manage it?
Correct Answer: You swim across. All the
crocodiles are attending the Animal Meeting!
This tests whether you learn quickly from
your mistakes.
FACT: Around 90% of the professionals they tested got all
questions wrong. But many preschoolers got several correct
answers.

Super!
Remember, successful
business need creativity

Any questions?

Midterm
Homework

Relax...
There is
none!

Have a
Wicked
Halloween
Midterm!