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UNIVERSITY INSTITUTE OF TECHNOLOGY

CSE-A
Batch-I

PRESENTED BYAditi Shrivastava


Aditya Malviya
Aditya Rana
Akshat Saxena
PRESENTATION

WHAT IS CROSS CULTURE


COMMUNICATION??????
Field of study
Looks at how people
from differing cultural
backgrounds
communicate, in similar
and different ways among
themselves, and how
they communicate across
cultures.
Avoiding Ethnocentrism

HOW IT WAS STARTED???


Changes and advancements in economic relationships,
political systems, and technological options began to
break down old cultural barriers.
Increasing pressure for universities across the world to
incorporate intercultural and international
understanding and knowledge into the education of
their students.

International educational
organizations
WYSE International: It is a non-governmental organization
associated with theDepartment of Public Information of the United
Nations.
MEET - Middle East Education through Technology: Innovative
educational initiative aimed at creating a common professional
language between Israeli and Palestinian young leaders.

IS IT IMPORTANT??
Business The
Internet and modern
technology have
opened up new
marketplaces that
allow us to promote
our businesses to
new geographic
locations and
cultures.

Education
Education in foreign
universities is opted
by a lot of people

Travel- people want


to explore and learn
more things by their
own and to know
different cultures
and diversity.

IS IT IMPORTANT??
Jobs Better
jobs are present
in the world and
in order to catch
them we need
to avoid cross
cultural barriers

Influence People
People are
more influenced
if things are said
in their
language or
done in their
culture

WE FACE PROBLEMS
Nonverbal
Communicat
ion
Language
Differences

Different
countries have
different
meaning of the
symbols
In India only,
there are lot
of languages
and accents.
The same
goes for the
world.

WHAT ARE SOME EXAMPLES OF


DIFFERENCES??

In some cultures it
is okay for men to
hake hands or hug
each other as a
greeting.

In India , they
would join their
hands together and
slightly nod their
heads as a greeting

LANGUAGE DIFFERENCES

Language Differences
In India only, there are
lot of languages and
accents. The same goes
for the world.

What are some examples of


differences??
Arabic language is written
from right to left and almost
all other languages are
written form left to right.

WHAT ARE SOME EXAMPLES OF


DIFFERENCES??
In Australia direct
eye contact might
show you are
honest.
In some Asian
countries , it means
that you are not
respectful.

DIFFERENCES
High- vs. Low-Context Culture
Ethnocentrism : Lead to the death of many Jewish by Adolf Hitler.

Time and Space


Handshake, eye contact, Zone length are different in
different countries.

Touch or Not???
Dont Touch

Do Touch

Germany

India

Japan

Turkey

England

France

USA & Canada

Italy

Australia

Greece

New Zealand

Spain

Estonia

Middle east

Portugal

Russia

HOW TO OVERCOME PROBLEMS?


Understand the potential problems of cross-cultural
communication
Make a conscious effort to overcome these problems.
Patient and forgiving, rather than hostile and aggressive, if
problems develop.
Active listening
Intermediaries

HOW TO OVERCOME PROBLEMS?


Reduce the broadness of body language
Ask the locals how things are done
Practical activity Watch foreign films
Book - Roger Axtells Gestures : Dos and Taboos of Body
Language Around the world (John Wiley & Sons)

AT THE END

We should try to learn


different cultures

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