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Social Responsibility
Standard ISO 26000
as
per Flydal
October 2007
Einar
A standard on responsibility?
Standards - Why?
What is social responsibility?
Why such a crazy and ambitious task as a responsibility
standard?
Why ISO, and what kind of standard?
For whom?
The process of work, and where we are, and who
Main topics in ISO 26000
Probable outcomes related to Green Branding
Essential green matters that will not be treated, but need
attention
Standards why?
An example:
Telenors mobile communications
unthinkable without standardization
13 countries
A hierarchy of SR
charity
international conventions
demands for environmental, social,
political sustainability
Where
does
SR
start
or
end?
States have lost power. The UN appeals to private enterprise for help.
A standard is a way of establishing new norms acceptable to private
enterprise.
The business of
business is business and
nothing but business...
Free-market
competition is the
optimal method for
maximizing wellfare!
Why ISO?
What kind of standard?
ISOs contribution to 1992 Earth Summit in Rio de Janeiro (United Nations Conference
on Environment and Development (UNCED))
A system standard,
but advisory only
ISO 26000 will be a system standard, but will not be a
management system standard
ISO 26000 will provide background, definitions,
recommendations / advice as to how to behave, what
measures to take, what to take into consideration, what to
conform to, i.a. advice as to what to implement in the
management system to be socially responsible
ISO 26000 will not be a certification standard:
There will be no such thing as an ISO 26000 certification
For whom?
Universally applicable
Business organisations
Governmental organisations
Non-governmental
organisations (NGOs)
ISO 26000
Publication
FDIS
International
Standard SR
process
We are here,
working on
Working Draft
version 3
DIS
(Enquiry)
CD
(Committee)
WD
(Preparatory)
NWIP
(Proposal)
Oct 2004
Jan 2005
Mar 2005
(2. Meeting),
Nov 2007
(5th meeting)
Nov 2007
Jan 2008
Dec 2008
Apr 2008
Sept 2009
Oct. 2009
Approaval
NP
WD
CD
DIS
FDIS
ISO
Nov. 2009
Arbeidstilsynet
Barne- og likestillingsdepartementet, BLD
Bedriftskonomisk institutt, BI
Finansnringens hovedorganisasjon, FNH
Forbrukerombudet
Forbrukerrdet
Fringilla AS
Handels- og serviceorganisasjonenes hovedorganisasjon, HSH
Hydro
Hgskolen i Hedmark
Initiativ for etisk handel
Iris Research
KPMG
KS bedrift
NORAD
Nringslivets hovedorganisasjon, NHO
Peterson AS
Roll-Royce Marine
Statens Institutt for forbruksforskning, SIFO
StatoilHydro
Storebrand
Utenriksdepartementet, UD
UNIL
Veritas
Chapter
Chapter
Chapter
Chapter
1:
2:
3:
4:
Chapter
Chapter
Chapter
Chapter
1:
2:
3:
4:
reputation management
ethics
The potential for such increased energy and resource efficiency is high
Increased responsibility along the value chain is a adequate tool for this
Such effects will be outside the scope of ISO 26000. It will need some kind of
strategy, which is more far reaching and complicated, but urgent.
Example from ICT sector follows
The upside:
ICT solutions with factor 1000+
Virtualization, decoupling,
de-materialization are the hype
words since the 1990-ies
ICT has been expected to be the tool
for this
= 9 km by car, or
production of
1,5 kg newspaper
Factor 1000+?
Next-to-Beaming:
remote copying
remote productionon-demand
Factor = high
The downside:
It does not seem to help!
Global ICT Spending 1999-2009 ($US Trillions)
4.0
3.5
3.0
2.5
2.0
1.5
1.0
0.5
0.0
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Hardware
Communications
Global paper
production
Software
Total ICT
EU Whitebook 2001
Services
GWh total
einar.flydal@telenor.com
In your industry,