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MKT 230 Entire Course

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MKT 230 Week 1 CheckPoint Marketing Concepts
MKT 230 Week 1 DQ 1 and DQ 2
MKT 230 Week 2 CheckPoint Decision Time at Qode
MKT 230 Week 2 Assignment Marketing Plan Exercise
MKT 230 Week 3 CheckPoint Consumer Decision Making Process
MKT 230 Week 3 DQ 1 and DQ 2

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MKT 230 Week 1 CheckPoint Marketing Concepts

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CheckPoint: Marketing Concepts
Using the information found in Ch. 1 of the textbook, complete the Marketing
Concepts table found in Appendix B.

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MKT 230 Week 1 DQ 1 and DQ 2

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Discussion Questions
Many people regard marketing simply as advertising. Advertising is a part of
marketing, but it is not the whole picture. What arguments can you make against the
common assumption that marketers only worry about advertising? What are some
of the roles that marketers play within an organization?

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MKT 230 Week 2 Assignment Marketing Plan Exercise

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Assignment: Marketing Plan Exercise
Review the Marketing Plan Exercise found on p. 136 of the textbook.
Answer questions 15 of the Marketing Plan Exercise.

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MKT 230 Week 2 CheckPoint Decision Time at Qode

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CheckPoint: Market Planning at QOde
Read the case scenario, Decision Time at Qode, on pp. 3839 of the textbook.
Write a200300 word response describing how the three steps of business planning
strategic, functional, and operationalcan be seen inthe marketing decisions being
made by Qode.

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MKT 230 Week 3 CheckPoint Consumer Decision Making Process

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CheckPoint: Consumer Decision-Making Process
In this CheckPoint, you exercise critical thinking skills and identify the stages of the
decision-making process involved with purchasing a new product. Describe the
logical inquiry and problem-solving methods that were used to evaluate
alternatives, select a product, and evaluate the product post-purchase.

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MKT 230 Week 3 DQ 1 and DQ 2

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Discussion Questions
Consider a recent purchase that you or a family member hasmade. Examples include a
household product, DVD or CD, grocery item, or electronic device. Describe the
item andlist three reasons you purchased that product as opposed to another
product.

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MKT 230 Week 4 Assignment Target Market Strategy Presentation

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Assignment: TargetMarket Strategy Presentation
Resource: Ch.<spanstyle 'font-weight:normal'> 7 in Marketing:Real People, Real
Choices
Select a new product or service thatyouwould like to introduce to the marketplace.
You use this same product whencompleting your Final Project in Week Nine.

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MKT 230 Week 4 CheckPoint Customer Relationship Management

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CheckPoint: Customer Relationship Management
Review the descriptions of customerrelationship management (CRM) characteristics
found in Appendix D.
Complete Appendix D by identifying ,tivitiesthat can be classified by each
characteristic of a CRM plan: share of customer,lifetime value of a customer,
customer equity, or high-value customers.

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MKT 230 Week 5 CheckPoint New Product Development

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CheckPoint: New Product development
Read the following: You are workinginthe product development department of a
company that creates householdproducts. Your team has come up with an idea for a
revolutionary new cleaningproduct. Using the seven phases of new product
development as a guide, describehow your company will develop the new product.

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MKT 230 Week 5 DQ 1 and DQ 2

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Discussion Questions
Look aroundyour home or office and select three products you currently use.
Brieflydescribe each product. How would you classify each one?

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MKT 230 Week 6 Assignment Life Cycle Management Analysis

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Assignment: LifeCycle Management Analysis
In this assignment, you practiceusing critical thinking skills. You analyze a case by
conducting research,defining problems, and making recommendations. Remember
to suspend personalbias and judgment while investigating the multiple stages of
product strategiesand life cycle management.

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MKT 230 Week 6 CheckPoint Branding Strategies

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CheckPoint: Branding Strategies
Select a large company that has created a strongproduct identity in the market. What
branding strategies has the company usedto create its product identity?

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MKT 230 Week 7 CheckPoint Integrated Marketing Communication

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CheckPoint: Integrated Marketing CommunicationStrategies
The goal of integrated marketing communication (IMC) istoproduce a unified
promotional message that has the customer as its focus.

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MKT 230 Week 7 DQ 1 and DQ 2

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Discussion Questions
Imagine thatyou are a mentor to a new employee at a marketing firm. The new
employee ishaving trouble understanding what the term marketcommunication
really means. Using what you have learned, explain to thenewemployee how
marketing communication can influence a buyer.

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MKT 230 Week 8 Assignment Sales Promotion Techniques

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Assignment: SalesPromotion Techniques
Write a 700- to1,050-word paper summarizing the key sales promotion techniques that
marketingfirms direct toward trade and consumers. Include real-world examples
todescribe the following classifications of sales promotion techniques:
Discounts and deals

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MKT 230 Week 8 CheckPoint 1 Developing an Advertising Campaign

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CheckPoint: Developing an Advertising Jmpaign
Resource: Analysis: GEICO televisioncommercials try to appeal to wide
audience/Audio File: Day to Zy
Listen to the Audio File, Day to Zy, byclicking on the Electronic Reserve Reading link
located under Week 8 on theMaterialspage of your student website.

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MKT 230 Week 8 CheckPoint 2 Marketing Concepts Activity

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CheckPoint: Marketing Concepts ,tivity
Draft a 200- to 300-word response totheMarketing Concepts: Discussing Choices and
Ethical Issues question 6 found onp. 532 of Marketing: Real People, RealChoices.
Your response should be posted as an attachment in the Assignments link of the
ecampus

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MKT 230 Week 9 Capstone DQ

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Capstone Discussion Question
Howhas learning about marketing concepts given you a better understanding
ofthemarket place and how businesses and consumers make decisions? Has what
youhavelearned about marketing increased your interest in a future career
inmarketing? What do you value most from taking this course? Your response
should be posted asanormal DQ

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MKT 230 Week 9 Final Project Marketing Plan Outline

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Final Project: Marketing Plan
Select a product or service you wouldliketo introduce to the marketplace. It may be
from an existing company or a newconcept.

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