BUS

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BUS 402 Week 1 DQ 1 Environmental Changes

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Week 1 DQ 1
Environmental Changes. . Provide an example of an industry or
company that has changed its strategy over time as
environmental factors such as technology, competition, and
consumer preferences have changed. Explain the changes in
environment and in the industrys or companys evolving strategy.
Respond to at least two of your fellow students posts.

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BUS 401 Entire Course (New)

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BUS 401
BUS 401
BUS 401
BUS 401
BUS 401
BUS 401
Returns

Week
Week
Week
Week
Week
Week

1
1
1
2
2
2

DQ 1 The Role of Financial Management in a Firm

DQ 2 Financial Statements
Financial Management Challenges and Ethics
DQ 1 Dreams Do Come True
DQ 2 Investing in Bonds
Journal Present and Future Values, and Expected

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BUS 402 Week 1 DQ 2 Vision and Mission

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Vision and Mission. Share the vision and mission statement of

your firm (or one with which you are familiar). How is that vision
and mission statement communicated to employees and the
public?
What is the role of the vision and mission statement in driving the
activities of the firm? If there is no vision and/or mission statement

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BUS 402 Week 2 Assignment Starbucks S.W.O.T. Analysis.

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S.W.O.T. Analysis. Watch the video, How to Perform a S.W.O.T.

Analysis, and then conduct an S.W.O.T. analysis using the
Starbucks Global Quest 2006: Is the Best Yet to Come? case
provided in the Course Materials section of your course shell. The
analysis should address the components of the organizations
environment (internal strengths and weaknesses, and external
opportunities and threats), alternatives to consider, and your
assessment of the quality of the decision

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BUS 402 Week 2 DQ 1 Components of External Environment

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Week 2 DQ1
Components of External Environment. What are the two most
relevant externalities from Exhibit 2.6 for a firm with which you are
familiar? Have these externalities made the industry in which the
firm operates more, or less, attractive to you as consumer? Explain
your rationale. Respond to at least two of your fellow students
posts.

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BUS 402 Week 2 DQ 2 Components of Internal Analysis

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Components of Internal Analysis. Using The Seven-S

Framework from pages 58-59 to examine a firm with which you
are familiar and address how the firm stacks up in respect to the
qualities of excellence list on page 59. Does alignment with this
list help explain why the firm is currently successful or
unsuccessful (use any metric you think is appropriate to judge
success)? Respond to at least two other students' posts.

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BUS 402 Week 3 DQ 1 Market Positioning Strategies

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Week 3DQ 1
Market Positioning Strategies. Chapter 4 addresses timing and
positioning (or market niche) strategies. Using Exhibits 4.8 and 4.9
to assess a firm of your choice. What generic strategy is this firm
employing? Are they using a combination approach? What are the
advantages/disadvantages of consciously using a generic
strategy? Explain your position. Respond to at least two of your
fellow students posts

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BUS 402 Week 3 DQ 2 Vertical Integration

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Vertical Integration. Is your company vertically integrated? If so,

is it fully, or partially, integrated? If not, would such a move yield
potentially high competitive rewards? Explain your rationale. You
can also use a past firm or one with which you are familiar.
Respond to at least two of your fellow students posts

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BUS 402 Week 4 DQ 1 International Markets

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Week 4DQ 1
International Markets. What issues are likely to arise in a
developing country when a global giant like Coca-Cola begins
operations there? What kinds of advantages does such an
expansion bring to the globalizing organization? Support your
thoughts with research. Respond to at least two of your fellow
students posts.

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BUS 402 Week 4 DQ 2 Multi-business Corporations

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Multi-business Corporations. Consider how a large diversified

organization sets strategy. PepsiCo, for example, has beverages
(Pepsi, Mountain Dew, Gatorade, Tropicana, Aquafina, Dole and tea
and coffee through partnerships with Lipton and Starbucks) and
food companies (Frito Lay, Quaker, Sabritas, Gamesa, and Latin
Americas Foods). Do you think all the business units should have
the same strategy, or should they be independent and

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BUS 402 Week 5 Assignment Final Case Study and Strategic Plan
(Starbucks)
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Focus of the Final Paper

Read the Starbucks Global Quest 2006: Is the Best Yet to Come?
case provided in the Course Materials section of your course shell.
From the perspective of an executive with the firm, prepare a tento twelve- page, three-year strategic management proposal to
Starbucks managing board of directors. Your proposal must be
future-oriented and include an economic assessment, marketing
assessment plan, a financial plan, an organizational structure
recommendation, and supporting

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BUS 402 Week 5 DQ 1 Corporate Social Responsibility

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Week 5DQ 1
Corporate Social Responsibility. Think of companies that are
concerned not only with the bottom line, but also with being good
corporate citizens. Share examples and the reasons why you think
these companies practice social responsibility. Respond to at least
two of your fellow students posts.

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