Corporate

Communications
and
Media Relations

Members (Group 4)
Amit Aggarwal (wmp11005)
Amit Gupta (wmp11006)
Mayank Khanduri (wmp11022)
Rajeev Nayan Jha (wmp11036)
Vijit Tyagi (wmp11045)
Alok Kumar (wmp11004)

CORPORATE COMMUNICATION
A means of creating a Brand Image ?
OR
A advertisement of companys reputation ?
OR
Something Else ?

CORPORATE COMMUNICATION

It is basically managing companys internal and

external communication
A set of activities generated by a company to achieve
planned goals.

CORPORATE COMMUNICATION

CORPORATE COMMUNICATIONS

EXTERNAL
INTERNAL
Employees, Stakeholders

Channel
Partners,Media,Government
,Industrial bodies, General
public

RESPONSIBILITIES OF CORPORATE
COMMUNICATION

Organization Image Creation and Perception handling

Minimize discrepancies between the company's desired identity

and brand features

Proactive Communication Planning

Managing Issues and responding to Crisis Situations

Serving both internal and external audiences

Organizations Presence building and Monitoring.

IMPORTANCE OF CORPORATE COMMUNICATION

Global economy and environment

Better Informed Audience

Increased Role of management

Rapid development of Media technologies leading

communication trends

Media Relations

Building a relationship with the media

Specially with Journalists or the channels such as magazines, journals,
newspaper, TV and social networks

Importance of Media relations

Develops opinions, beliefs, impression
general awareness and claims about an organization.
The opinion is mostly controlled by media such as journalists opinion, so
liaison and develop favorable relations.

Different media types

New Papers
Magazines
Television
Radio
Internet

Media Relations

Need of reaching Media

Launch of a new product/service
Financial results
Organization sponsored events or awards
Promotional campaigns
Recent disasters, Crisis, strikes

What is news for Media relations

Words and images to society
Prepare stories
Press to the journalists would write about

Building a Media Plan

Set Strategic goals

Find your news and share it
Develop a media kit
Identify the most applicable media channels
Reach Out
Keep the channels open
Finally, Ace your interview

Strategy

Content

Channels

Engagement

Evaluation

Some Bad & Good Examples of Media relations

Malaysia
Airlines

Want to go
somewhere but
dont know
where?

We came to the decision

that providing health care
and selling cigarettes just
dont go together in the
same setting.
Starbucks

After Jodi Kanter of the

New York Times wrote
a disturbing article
about barista and
single mom Janette
Navarros travails due
to automated
scheduling

After one airplane mysteriously

disappeared and another was
tragically blown up, Malaysia
Airlines tried to appeal to
travellers in a promotional
campaign this past November:
This Backfired
CVS/Caremark announced
that it would forego some $2
billion in sales of tobacco
and related products.
The next day, Starbucks
changed its scheduling policies
for all 130,000 workers.

INFORMATION DISSEMINATION (HOW)

Press release / media-briefing to at least 3 major

national dailies and 1 regional language.
Selective disclosures & leaks should be avoided.
Depending on the situation, reach out personally (E.g
Lava Comm).
Keep it simple. Do not clutter the news. At most 3 key
message Takeaways for the audience.
Communication should be designed specific to the
Audience.

CRITICAL COMMUNICATION SITUATIONS

Policy changes which impact the organization

Specific questions raised by statutory bodies,
shareholders or media
Unnatural or unusual stock market activity
An accident, strike, or other forms of crisis

Thank you!