罗兰贝格ppt工具

Modules and variations
New graphics guidelines

Design proposals
Roland Berger
Hamburg, November 2001
Contents
Page
A. Standard slides
B. Lists (1) Factors, no specific number
C. Lists (2) Factors, specific number
13
D. Matrix Factors, comparisons
24
E. Process (1) Factors, steps
35
F. Process (2) Factors, impact
49
G. Process (3) Factors, interlinked
67
Annex:
73
Nine key changes compared to the old standards
A.
Standard slides
Module und Variations_E
Consultant profile: [first name, last name]

Position: xxxxxxxxxxxxxxxxxxxxxxxx
Born: xxxx
Nationality: xxxxxxxxxxxxxxxxxxxxx
Education
Professional experience
Key projects
xxxx-xxxx xxxxxxxxxxxxxxxxxxxxxxxxxxx
xxxx-xxxx xxxxxxxxxxxxxxxxxxxxxxxxxxx
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
Industry competence
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
Languages
Methodological competence
German
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
Updated: mm/year
Organizational chart
Organizational chart (including headcount)
....
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
B.
Lists (1) Factors, no specific number
Lists horizontal (variations)

1
Heading
Heading
Heading
Details
Details
Details
Heading
Heading
Heading
Details
Details
Details
Heading
Heading
Heading
Heading
Heading
Heading
Details
Details
Details
Details
Details
Details
Lists vertical (variations)

1
....
....
....
....
....
Schedule
1
Activities
Month 1
2
3
Month 2
7
10
Month 3
11
12
Activities
A.
A.
B.
B.
C.
C.
Month 1
2
3
Month 2
7
10
Month 3
11
12
Sets of guidelines
1
Guidelines 1
Comments 1
Guidelines 2
Comments 2
Guidelines 3
Comments 3
Guidelines 4
Comments 4
Guidelines 5
Comments 5
C.
Lists (2) Factors, specific number
13
Pyramid (3 or 4 levels)
Pyramid (5 levels/centered)
(
)
3 factors (interwoven)
....
....
....
Common ground
4 factors (1)
4 factors (2)
4 factors (3)
1
Factor 1
Factor 2
Factor 4
4
Factor 3
3
4 factors (3a weighted)
Factor 1
Factor 2
Factor 4
4
Factor 3
3
4 factors (3b dynamic)
Factor 1
Factor 2
2
1
Four
dynamic
factors
3
Factor 4
Factor 3
6 factors (variation)
D.
Matrix Factors, comparisons
25
Matrix/table
(Horizontal/vertical comparison of data variations)
1
Special types of matrix opportunities/threats

1
Opportunities
Threats
Threats
Opportunities
3
Opportunities
Threats
Opportunities
Threats
Special types of matrix pros and cons

1
Special types of matrix controversy

1
Special types of matrix conflict/tension (1)
Special types of matrix conflict/tension (2)
Special types of matrix bottom up/top down (1)
...
BOTTOM UP
...
TOP DOWN
Special types of matrix bottom up/top down (2)

1
...
BOTTOM
UP
...
DOWN
TOP
Special types of matrix equilibrium
Special types of matrix imbalance
E.
Process (1) Factors, steps
36
Processes
1
Process/phases
1
Phase 1
Phase 2
Phase 3
Phase 1
Phase 2
Phase 3
Phase 1
Phase 2
Phase 3
Cycles (1) (color presentation)
Cycles (2)
Spirals (orthogonal)
1
Hurdles
Resistance/obstacles
1
Filters
1
5
4
6
Change of mindset/direction
1
Nodes/interfaces
1
4
Pressure
1
Increase/decrease
1
Various types of brackets (to be used instead of block arrows)
10
11
F.
Process 2 Factors, impact
51
Consequences (1)
...
...
...
...
...
...
Consequences (1a)
...
...
...
...
...
...
Consequences (2)
Consequences (3)
...
...
...
...
Consequences (4)
1
...
...
...
...
Impact (3 factors)
TIME
COST
QUALITY
Impact (4 and 6 factors)
Impact (4 factors)
Factor 1
Factor 2
Generic
description of
the 4 factors
Factor 4
Factor 3
Impact (5 factors)
Factor 1
Factor 5
Factor 2
Generic
description of
the 5 factors
Factor 4
Factor 3
Impact (6 factors)
Factor 6
Factor 5
Factor 4
Factor 1
Generic
description of
the 6 factors
Factor 2
Factor 3
Impact (7 factors)
Factor 1
Factor 2
Factor 7
Factor 6
Factor 5
Generic
description of
the 7 factors
Factor 3
Factor 4
Impact (8 factors)
Factor 8
Factor 1
Factor 7
Factor 2
Factor 6
Factor 5
Generic
description of
the 8 factors
Factor 3
Factor 4
Impact and result (1)
6
success factors
Impact and result (2)
5
success factors
Vision
Vision
Action/reaction
Value chain
Company
Customer
Supplier
Development
Production
Sales
Distribution
G.
Process 3 Factors, interlinked
70
Action/reaction (1)
Action/reaction (2) (transparent color presentation)
Interaction
Jigsaw puzzle
Spiral
Annex:
Nine key changes compared to the old standards
77
New Content design Key changes regarding lean, linear, literal"

If boxes are used,
Do not use shading or borders
Instead, use unframed colored shapes in
shades of key blue, for emphasis only
Stufe 1
Stufe 2
Stufe 3
Do not use ovals

Instead, use AutoShapes with corners
completely rounded off
Do not use stickers with lines
Backup
BACKUP
Instead, use upper case stickers (13 point), (key

blue shade 1), positioned in the header area
Do not put numbers in circles

Instead, put them in squares (key blue shade
1), white lettering, bold
Do not use block arrows
Use variations instead
New Content design Key changes regarding lean, linear, literal"
Arrow function
can be switched
on and off/
positioned to
the side
Do not use speech bubbles

Instead, use AutoShapes/callouts/third row
(you can use the arrow function!)
Do not use big multicolored cartoons/ Clip Art

Instead, use pictograms (if not available: convert
Clip Art to linear monochrome versions)
There are obvious

disadvantages to positioning
text behind graphics
Do not position text behind graphics
Text is easy to
read if not
positioned
behind graphics
Position text to the side of graphics instead
Do not use miniature charts as navigators

4
Instead, use mathematical navigators (key blue

shade 1), white lettering, bold, 13 point
Action/reaction
Action/reaction
Action/reaction
Against the tide/with the tide
With the tide
Against the tide
...
...
...
...
...
...
Balance/imbalance
Balance/imbalance
Balance/imbalance
Bar chart
Graph Title
Chances/risks
Change of direction
Moment of directional change
China map
Box Title
Level 1 text
Level 2 text
- Level 3 text
Circulation (2 factors)
Columns and tables
Category 1
Category 2
Category 3
Column Title 1
Column Title 2
Column Title 3
Type your phrases and

sentences here

sentences here

sentences here

sentences here

sentences here

sentences here

sentences here

sentences here

sentences here

sentences here

sentences here

sentences here

sentences here

sentences here

sentences here

sentences here

sentences here

sentences here
Column chart
You can put your points here in the header of the box
Graph Title
CAGR
??%
Column chart
Unit
Header
Header
Graph Title
Graph Title
Unit
Column chart
Graph Title
Unit
X,000
X,000
X,000
X,000
X,000
X,000
000
000 000
000
000
000
000
000 000
000
000
Total
000
000
000
Category 1
000
000
000
Category 2
000
000
000
Category 3
000
000
000
Category 4
000
000
000
Category 5
000
000
000
Label
Column 2
000
0
Label
Column 1
Label
Series 1
Series 2
Series 1
Series 2
Column chart
Sub Title
Sub Title
000
000
000
000
000
000
000
Sub Title
Dash Line
000
000
000
000
000
000
000
000
000
000
Label
Label
000
000
000
Label
Label
Sub Title
000
Label
000
000
000
000
000
Label
Label
Sub Title
000
000
000
000
Label
Label
000
000
000
000
000
000
000
Label
Label
000
000
000
000
Sub Title
000
000
000
000
Label
000
000
000
000
Label
Label
Series 1
Series 2
000
000
000
Label
Series 3
Label
000
000
Label
Label
Conflict
Conflict
Consequences (2)
...
...
...
...
Consequences (3)
...
...
...
...
...
...
Consequences (4)
...
...
...
...
...
...
...
...
Consequences (5)
...
...
...
...
...
...
...
...
...
...
Consequences (2)
Consequences (3)
Consequences (4)
Consequences (5)
Consequences
Consultants profil (English), [Firstname Lastname]
Position: ..
Year of birth: ..
Nationality: ..
Professional experience
Methodological competence
Languages

Since
10/1992
Education
19901994
Industry competence

Updated: MM/YY
Key projects

Cooperation
Cooperation
Cost breakdown chart
Unit
Value
Component (%)
Value
Component (%)
Value
Component (%)
Gross
Margin
Cost
Value
Component (%)
Value
Component (%)
Value
Component (%)
Dead end
Dependance
Development
Dice
Direction
Factors (2)
Factors (3)
Factors (3)
Factors (3)
Factors (4)
Factors (4)
Factors (4)
Factors (4)
Factors (6)
Factors (6)
Factors (8)
Factors (4)
Factors (5)
Factors (5)
Feedback
Feedback
Feedback
Feedback
Feedback
Filter
Filter
Initial situation
1. Criterion
2. Criterion
3. Criterion
Result
Flexibility
Flexibility
Intention
Ability
Flexibilty
Flexibility
Focus expansion
Growth
Guidelines
Harmony
Hurdles and brakes
Company
X
Impact
...
...
...
...
...
...
...
Influence (1 factor)
Influence (2 factors)
Input/output
...
...
Interaction
Margin chart
Index
100%
000
?%
?%
?%
000
?%
?%
Total in
Value
000
?%
?%
?%
000
000
?%
?%
000
Label
Label
Label
Label
Label
Label Label
Label Label Label Label
Matrix
Matrix
Matrix
Scale
Level 1 text
Level 2 text
Level 1 text
Level 2 text
- Level 3 text
- Level 3 text
Dimension 1
Level 1 text
Level 2 text
Level 1 text
Level 2 text
- Level 3 text
- Level 3 text
Scale
Scale
Scale
Dimension 2
Matrix
Content
Dimension I
Label
Content
Content
Label
Content
Content
Label
Label
Label
Dimension II
Label
Measures plan planned activities
Overview:
Activities
Wk
...
Wk
...
Wk
...
Wk
...
Wk
...
Wk
...
Wk
...
Wk
...
Wk
...
Wk
...
Comments
Measures plan planned measures

Activity:
Objective:
Responsible:
Measures:
As of:
Results:
Support:
...
...
...
...
...
...
...
...
Measures plan planned individual steps
Measure: ...
No.
1.
As of:
Individual steps
...
Responsible
...
Form of
result
Support
...
...
Start
...
Dura- Deadtion
line
...
...
Pro- Comject pleted

...
...
Models
Key Steps
Step 1
Type your phrases and sentences here
Step 2
Step 3
Step 4
Sources
Level 1 text
Level 2 text
Moon chart
Bar
Bar
Arrow
Ball
Multipliers
...
...
+
+
= Projektteams
Multipliers
Mutuality
Mutuality
Obstacle
Obstacle
...
...
Obstacle
Organizational and flow chart
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text

Marketing Organization
Dimitri
Panayatapolous
Haircare
Toothpaste/Soap
Laundry
Skincare/Paper
Brad Casper
General Manager*
Vacant
General Manager
Vacant
General Manager
Virginia Lee
Vice President*
Robin Oxendine
Marketing Manager
Randall Beard
Marketing Director
Rene Co
Marketing Director
Pantene
Jiehua
New
Brand
Ken Doi
Marketing Director
Rejoice
Head &
Shoulders
Crest
Professional
Marketing
Safeguard
Zest
Camay
Ariel
Tide
JV
Brands
Peter Foyston
Marketing
Marketing Manager Manager
Ulan
Whisper
Assistant Brand Manager, 2-5 per Brand
School
Program
Group
Nurses for
School
Program
Media &
Commercial
Production

Process Map
Market
Archetype
Model
Sizing
Pricing
Feasible
Scenarios
India
China
Philippines
Asia Whisky
Opportunity
Assessment
Are there
opportunities
for whisky in
the rest of the
world?
Competitive Models
Success
Requirements
Bacardi
Strategy
Overlap
Market Results
Bacardi
Strategy
Will whisky
help to build
Bacardi rum
globally?
Develop
Objectives &
Strategies
Financial Goals
Determine Yes Market Priorities
Whether to
Acquisition or
Proceed
Organic Growth
Further
Product/
Marketing/
Distribution
Strategies
Execute
Option
Option
Option
quit
develope
Penetration
Pie chart
Header
Header
Chart Title
Chart Title
Label
%
Label
%
Label
%
Label
%
Label
%
Label
%
Label
%
Label
%
Label
%
100%=XXXX
Label
%
100%=XXXX
Series 1
Series 2
Series 3
Pie chart
Header
Chart Title
Label
%
Level 1 text
Level 2 text
- Level 3 text
Label
%
Label
%
Label
%
Label
%
100%=XXXX
Series 1
Series 2
Series 3
Pie chart
Chart Title
Chart Title
Label
%
Label
%
Label
%
Label
%
Label
%
100%=XXXX
Label
%
Label
%
Label
%
Label
%
Series 1
Series 2
Series 3
Chart Title
Label
%
Label
%
Label
%
100%=XXXX
100%=XXXX
Chart Title
Label
%
Label
%
Label
%
Label
%
Label
%
Label
%
100%=XXXX
Plus/minus
...
...
Plus/minus
...
...
Plus/minus
Plus/minus
Plus/minus
Portfolio
Portfolio
++
++
Pressure
Pressure
Pressure
Prioritization
Prioritization
Process
Process
Process decrease
Progress
Project
Phase I
Phase II
Phase III
Project
Phase I
1
Phase II
weeks
weeks
Project procedure
Phases
Project features
1
Phase I
...
...
Time required
...
weeks
3
...
Phase II
weeks
...
4
Phase III
...
...
weeks
Puzzle
3 parts
To apply color, ungroup the object,

then regroup it afterwards
Redesign (Cube)
Redesign does not mean:
Solving individual problems

But:
Creating a comprehensive solution
Redesign
Actual situation
"Shot gun"
Open fire in an
uncontrolled manner
Rather dissatisfactory
result
Target solution
"Marksman"
Lengthy sighting
Good but rarely optimal
result
Not appropriate for
dynamic environment and
target
"Automatic pistol"
Rapid sighting
Swift feedback
Hit bulls eye after a few
interactive shots!
Resistance
...
...
Restructuring
Restructuring does not mean ...
Improvement of liquidity
Cost reduction
Reduction in personnel
Structural change
Positioning on the
market
But ...
Structural
change
Reduction in
personnel
Positioning on
Cost
the market
reduction
Improvement
of liquidity
Rethink
Separation
Separation
...
...
...
Separation
...
...
Spinning off parts of a company
Storyboard
Storyboard
Strengths/weaknesses
Tomorrow
Today
Strengths
Weaknesses
...
...
...
Strengths
Weaknesses
Table
Table
Table
Table
Target (1 factor)
Target (2 factors)
Target (3 factors)
Team organization
...
Client
RittenHouse
N. N.
N. N.
N. N.
N. N.
...
Client
N. N.
N. N.
...
...
RittenHouse
N. N.
N. N.
...
...
...
...
...
...
Text blocks (2)
...
...
Text blocks (3)
...
...
...
Text blocks (4)
...
...
...
...
Text blocks (5)
...
...
...
...
...
Text blocks (2)
...
...
...
...
Text blocks (3)
...
...
...
...
...
...
Text blocks (4)
...
...
...
...
...
...
...
...
Text blocks (5)
...
...
...
...
...
...
...
...
...
...
Text blocks (3 + 3)
...
...
...
Text blocks (3 + 4)
...
...
...
...
Text in box
Box title
Level 1 text
Box title
Level 1 text
Level 2 text
Level 2 text
- Level 3 text
- Level 3 text
Box title
Level 1 text
Level 2 text
- Level 3 text
Text in box
Box title
Level 1 text
Level 2 text
- Level 3 text
Box title
Level 1 text
Level 2 text
- Level 3 text
Box title
Level 1 text
Level 2 text
- Level 3 text
Box title
Level 1 text
Level 2 text
- Level 3 text
Phase II
Phase Name
Phase I
Phase Name (Title Case)
Text in box
Box title
Level 1 text
Level 2 text
- Level 3 text
Box title
Level 1 text
Level 2 text
- Level 3 text
Box title
Level 1 text
Level 2 text
- Level 3 text
Box title
Level 1 text
Level 2 text
- Level 3 text
Timetable
Issues
Month
...
Wk
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
Value-added chain
Company
Customer
Supplier
Development
Production
Sales
Distribution
Vision
Vision
Waste of resources problem
Problem 1
Problem 3
Problem 2
Problem 4
Waste of resources solution
Solution to
problem 1
Solution to
problem 3
Solution to
problem 2
Solution to
problem 4
As a short-term cash-cow, more public products are

expected to be sole in contributing to the early break
even
Long-term prospect
Current sales of
public products
account for 38% of
Geberit gross sales
turnover
Project selling
only
Purely import
Doesnt take up
much corporate
capacity
Short-term
sales-up
potential
The market size for public

products itself is limited and
shrinking
High unit price
High profit
margin
Limited number of targeted highend hotels and buildings for

Geberit
Many competitors within the
industry
Lack of one-set solution
Strong Swiss brand

with original import
concept
Source: Geberit, RB&P analysis
Combined selling approach is

becoming difficult (e.g. Kohler to
whom Geberit used to provide
electronic produces and sell in
has launched
its public
own
projects
Market size
for Geberit
electronic
products products
is limited

罗兰贝格ppt工具

Hochgeladen von

Dokumentinformationen

Copyright

Verfügbare Formate

Dieses Dokument teilen

Dokument teilen oder einbetten

Freigabeoptionen

Stufen Sie dieses Dokument als nützlich ein?

Sind diese Inhalte unangemessen?

Copyright:

Verfügbare Formate

罗兰贝格ppt工具

Hochgeladen von

Copyright:

Verfügbare Formate

Modules and variations

New graphics guidelines

B. Lists (1) Factors, no specific number

C. Lists (2) Factors, specific number

D. Matrix Factors, comparisons

E. Process (1) Factors, steps

F. Process (2) Factors, impact

G. Process (3) Factors, interlinked

Nine key changes compared to the old standards

Module und Variations_E

Consultant profile: [first name, last name]

Organizational chart (including headcount)

Lists (1) Factors, no specific number

Module und Variations_E

Lists horizontal (variations)

Lists vertical (variations)

Lists (2) Factors, specific number

Module und Variations_E

4 factors (3a weighted)

4 factors (3b dynamic)

Matrix Factors, comparisons

Module und Variations_E

Special types of matrix opportunities/threats

Special types of matrix pros and cons

Special types of matrix controversy

Special types of matrix conflict/tension (1)

Special types of matrix conflict/tension (2)

Special types of matrix bottom up/top down (1)

Special types of matrix bottom up/top down (2)

Special types of matrix equilibrium

Special types of matrix imbalance

Process (1) Factors, steps

Module und Variations_E

Cycles (1) (color presentation)

Various types of brackets (to be used instead of block arrows)

Process 2 Factors, impact

Module und Variations_E

Impact (4 and 6 factors)

Impact and result (1)

Impact and result (2)

Process 3 Factors, interlinked

Module und Variations_E

Action/reaction (2) (transparent color presentation)

Module und Variations_E

New Content design Key changes regarding lean, linear, literal"

Do not use ovals

Instead, use upper case stickers (13 point), (key

Do not put numbers in circles

New Content design Key changes regarding lean, linear, literal"

Do not use speech bubbles

Do not use big multicolored cartoons/ Clip Art

There are obvious

Do not position text behind graphics

Position text to the side of graphics instead

Do not use miniature charts as navigators

Instead, use mathematical navigators (key blue

Against the tide/with the tide

With the tide

Against the tide

Moment of directional change

Columns and tables

Type your phrases and

Type your phrases and

Type your phrases and