Beruflich Dokumente
Kultur Dokumente
On
Marketing strategy of
Mahindra tractors
Review of literature
Company profile
Marketing Strategy
Objectives
Research Methodology
15%
70%
15%
15%
15%
70%
Friend
Television
Other
Interpretation :
Major ratio of consumers came to know about MAHINDRA TRACTORS from
Television 70% and 15% each consumers came to know about MAHINDRA
TRACTORS through their Friends and Other Sources respectively.
56%
6%
31%
7%
56%
50%
40%
31%
30%
20%
7%
6%
10%
0%
Advertisement
Connectivity
Schemes
Goodwill
Interpretation :
According to 56% consumers MAHINDRA Tractorss advertisement forced to use it while as per
31% its schemes forced to use it, as per 6% consumers its connectivity forced to use it and as per
7% consumers its Goodwill forced to use it.
3. From how much time you are using the said tractor?
One week
2%
One Month
10%
Two Months
33%
From Launching
55%
55%
60%
50%
40%
33%
30%
20%
10%
10%
2%
0%
One week
From
Launching
Interpretation :
55% consumers are using MAHINDRA TRACTORS from the date of its
launching and 33% consumers are using for the last two months and 10% are
using for the last one month and 2% are using it for the last one week.
22%
12%
30%
30%
6%
6%
22%
30%
12%
30%
Interpretation :
As per 30% each customers the reason behind for choosing the MAHINDRA TRACTORSs is
its advertisement and cheap rates respectively while 22% consumers are using it for its
Performance and 12% for its high availability and 6% are using for other reasons.
67%
33%
0%
0%
33%
67%
Satisfied
Dissatisfied
Interpretation :
67% consumers of Mahindra are Satisfied at a large extent with its service and
33% consumers are satisfied with the same. No consumers gave negative
response
98%
2%
2%
98%
Yes
No
Interpretation :
98% consumers taking benefits of schemes offered by the MAHINDRA
TRACTORS while only 2% are not taking any benefit from the said
schemes.
80%
10%
10%
10%
10%
80%
Interpretation :
80% consumers mostly likes More Efficiency while 10% customers likes More
Validity and 10% consumers likes both types services.
91%
9%
9%
91%
Yes
No
Interpretation :
As per 91% consumers MAHINDRA TRACTORS has a successful sale and
as per only 9% consumers MAHINDRA TRACTORS has not a successful
sale.
99%
1%
1%
99%
Yes
No
Interpretation :
As per 99% consumers sales Marketing activities of MAHINDRA TRACTORS are
effective and as per 1% consumer the same is not effective.
62%
25%
10%
3%
10% 3%
25%
62%
Excellent
Good
Average
Poor
Interpretation :
As per 62% consumers the advertisement of MAHINDRA TRACTORS is excellent and
as per 25% consumers the same is good and as per 10% consumers the same is
average while as per only 3% consumers the same is poor.
11. According to you which is the most striking media for advertising ?
TV
Newspaper
Magazine
Hoardings
Internet
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
84%
5%
3%
4%
4%
84%
TV
5%
3%
4%
4%
Newspaper
Magazine
Hoardings
Internet
Interpretation :
According to 84% consumers TV is the most striking media for the Advertisement of MAHINDRA TRACTORS
and as per 5% consumers the News Paper is most striking media for advertisement of MAHINDRA
TRACTORS. As per 3% consumers Magazine is the most striking media for the advertisement of Mahindra
while as per 4% each consumers Hoardings and Internet are the most striking medias respectively
88%
8%
2%
2%
88%
80%
60%
40%
20%
8%
2%
2%
Average
Poor
0%
Excellent
Good
Interpretation :
According to 88% consumers the Customer Care Services of MAHINDRA
TRACTORS are excellent and as per 8% consumers the same is Good while as per
2% each consumers the same is Average & Poor respectively.
90%
80%
60%
40%
20%
5%
5%
Good
Average
0%
Excellent
0%
Poor
Interpretation :
According to 90% consumers the Marketing strategies of MAHINDRA TRACTORS is
excellent and as per 5% each consumers the same is Good & Average respectively
while no person gave negative response towards the same.
Findings
Conclusion
Suggestions
Limitations