Course No.

FB-501
Title- Business Communication
Topic- Effective Communication
in Organizations

Presented By:
Md. Yahia (51428047)
Sanjoy Baroy(51429003)
Md. Sahed Mahmood(51429067)
Md. Enamul Islam(51429068)
Shanzida Ahmed Tashfee(51429093)

Overview of Selected Organization

Shanzida
Ahmed
Tashfee(51
429093)

Name of the Organization: Jamuna Bank

Year of Establishment: June 03,2001
Head office: Chini Shilpa Bhaban, 3, Dilkusha C/A,
Dhaka-1000, Bangladesh.
Number of Branches: 97
Number of Employees: 1785
Motto: Your partner for growth

Todays Discussion

Shanzida
Ahmed
Tashfee(5142
9093)

Present Communication System

Challenges of Communication
Employees View about Present
Communication System
Comparison with Ideal Business Techniques
Recommendations for Better Communication

MD.Enamul Islam
51429068

Present Communication System

Personal
Communication
Internal
External
Informal
Operational
Operational
NetworkComm.
Comm.

MD.Enamul Islam
51429068

Present Communication System(cont.)

Figure: Internal
Operational(Formal)
Communication Status

Figure: Internal
Operational(Informal)
Communication Status

MD.Enamul Islam
51429068

Present Communication System(cont.)

MD.Enamul Islam
51429068

Present Communication System(cont.)

Personal communication refers to
non-business related exchanges of
information and feelings among
people.
It can have significant effect on
business plan.

Md. Sahed
Mahmood(5142906
7)

Challenges of Communication

Cultural Challenge: Nationwide differences.

Gender: Female customers prefer female officers.
Customer level: Valued and less valued (Corporate& General)
customers level of communication is different.
Defaulter clients: Communication with defaulter ( ex. Loan
payment) clients impacts on market image.

Md. Sahed
Mahmood(5142906
7)

Challenges of Communication

Education level: Education level of customers are different.

Server problem: It is the greatest challenge for smooth
communication.
Unaware of mail: Very few customers check their mail
properly.
Cell number: Bangladeshi people change their cell number
very frequently.
Satisfaction: Sometimes for little selfishness, customers can
be rude.

Employees View about Present Communication

Sanjoy
Baroy(5142
9003)
System

Use of communication tools:

Email is very popular in Jamuna Bank.
Some senior employees still like to use letter or
phone call.
Communication Tools
Oral; 10%
Phone; 20%

Letter; 27%

Email; 43%

Employees View about Present

Communication System
View about effectiveness of present
communication system:
Effectiveness of Present Communication mode
Strongly Agree

Agree

Disagree

5%

Strongly Disagree

No comments

3%

9%

19%
64%

Sanjoy
Baroy(51
429003)

Employees View about Present

Communication System

Sanjoy
Baroy(51
429003)

Most of the employees of Jamuna Bank believe that

present communication status is effective for their
business purpose.
They are also getting satisfactory responses from their
customers.
There is less complaining about their communication
system.
However, some new employee with good expertise in
using communication tools expressed their opinions
differently.

Comparison with Ideal Business Techniques

Md.
Yahia
(5142
8047)

Topic of
comparison

Ideal Business
Communication

Our Selected
Organization:
Jamuna Bank

Clear message to customers

Does it perfectly.

Present status is good.

Good use of communication

networks

Emphasis on Internal, External

and Personal communication
equally

According to employees, they

are satisfied with the
communication process of the
bank.

Goodwill effect on written

communication

Goodwill effect is important

for ideal business
communication.

Bank is aware of it when

written communication occurs.
HR and Marketing department
of our bank use it more often.

Adaptation

Fitting message in readers

mind. Important strategy for
ideal business communication.

Its mainly followed in formal

business writing. Bank also
follows this strategy.

Positive attitude

A positive attitude in business

communication also helps
build goodwill.

Bank is maintaining positive

attitude towards customers for
better business growth.

Md.
Yahia
(5142
8047)

Recommendation for
better Communication

Recommendations for Better Communication

Easy communication system for all levels of
customers.
High speed server support.
Not authoritative but friendly.
Paperless banking communication (Green Banking).
In terms of promotional sector, Jamuna Bank needs
to more emphasize. They have to follow aggressive
marketing campaign to communicate with desired
customers.

Md.
Yahia
(514
2804
7)

Thanks for Being With Us!!!!

Md.
Yahia
(5142
8047)