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Company Background

1997 – Frankel forms BrandGuard & Siren service areas

2001 – Publicis Groupe Acquires Frankel
2002 – BrandGuard & Siren merge, become MarketForward
2002 – MarketForward Corporation; separate business entity
MarketForward in Europe – Paris

- Product developments done in Chicago

- Paris: sales, consulting, configuration support & fulfilment for
Europe

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 Our role in the Publicis Group.

Publicité Média Marketing Services

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v

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 Why MarketForward?

Technology revolutionizes the way companies manage their

brands :

• New medias
• New way of using medias

The way we do our jobs is changing :

• New methods
• New tools
• New opportunities

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 Facing the industrialization
of the jobs

From craftsmanship…..
Media Print
- Specific technologies
Radio Television
- Production in “silos”
- A different job per each media
Production

Internet Brochures

Retail

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 Facing the industrialization
of the jobs

From craftsmanship…..

Media Print
- Specific technologies
- Production in “silos”
Radio Television
- A different job per each media
Production
…to mass production
Internet Brochures
- Less and less brands
- More and more global
- More and more multimedia Retail
- 100 % digital

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 Contents production
becomes more and more demanding

Ideas Requiring more Int’l coordination

Answering the growing necessity to

remotely control creation and execution

Managing more and more complex

calendars

Adjusting contents to different countries

(Content and language)

Adapting contents to media and new

formats
(print to web / to mobile phone / to
PodCast…)

Production While cost controlling 7

 Our Mission:

Conceive and provide technology-based

solutions
helping agencies and brands
to better produce and deliver messages

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 The BrandGuard set
Communication & marketing tools
Producing better, faster and cheaper

BrandVault : Digital Asset Management

BrandApproval : Virtual proofing

BrandBuilder : Desktop Publishing (DTP)

BrandProgression : Project management

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 BrandVault
Digital Asset Management

Full Digital Archive

Print, Video, Audio
ASP service
Access rights and privileges.
Search and preview.
File order (Downloads, CD or
DVD).
Automated generation of
formats.
Reels creation.
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 BrandApproval
Virtual proofing. Virtual Proofing
ASP service.
Access rights and privileges.
Technology “Picture On
Demand”.
Messaging and Alerts.
Post-it services.

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 BrandBuilder
Online Design and Editing
• Automated Page layout & Graphic Design skills.
• Cascading style sheets.
• 100% Web-to-Print.
• WYSIWYG editor.
• Document scaling (on the fly).

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 BrandProgression
Project management

Online Project Management

Critical path schedules
Resource leveled Schedules
Gantt chart
Access rights and privileges.
Assigning resources to tasks
Alerts

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Axel Ripley

MarketForward.
Tel. : +33 (0)1 44 93 15 18
Mail : aripley@marketforward.fr

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