!

a
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Ch Meaty pa!

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Chippens Cafe
PADRE GOMEZ ST. DAVAO CITY

offers International Cuisine

which includes American,
Asian fusion, Filipino, French,
Italian and Soul (Southern
Native American) Cuisines

THINK GLOBAL, EAT

LOCAL

STRENGTHS WEAKNESSES
PRICE
WIDE VARIETY
OF DISHES
AMBIANCE
COSTUMER
SERVICE
LOCATION

PRICE
UNFAMILIAR
CUISINES
NOT
POPULAR

Jollibee
STRENGTHS
BRAND NAME

CUSTOMER LOYALTY

24-HOUR
SWEET
TASTE
SERVICE

NUMEROUS
BRANCHES
SPAGHETTI

WEAKNESSES
INCONSISTENT
LACKSERVICE
OF SUPPLY

SANITATION

Mcdonalds

STRENGTHS

WEAKNESSES

BRAND NAME
HIGH REVENUE
24-HOUR
SERVICE
AFFORDABLE

TOO CROWDED
LOW SALES OF
MCSPAGHETTI
INCONSISTENT

LACKSERVICE
OF SUPPLY
SANITATION

7/11

STRENGTHS

WEAKNESSES

NUMEROUS
BRANCHES
VARIOUS
PRODUCTS
24-HOUR
SERVICE
AFFORDABLE

TOO CROWDED
DELAY OF SERVICE
INCONSISTENT
SERVICE
SANITATION

ENVIRONMENTAL
ANALYSIS

POLITICAL
ECONOMIC
SOCIAL
TECHNOLOGICAL
CULTURAL
LEGAL
ENVIRONMENTAL

Liberality in offering products and

services
Effects of inflation rates
Filipinoslove for spaghetti
Maximizing social networking
Compliance with the laws
Efficient usage of energy

SO STRATEGIES
1. The caf may post on their walls a
WIFI zone signage with the their own
cafs hashtag (S3, O1)
2. They may advertise their affordable
products to working class community
(S1, O2)

ST STRATEGIES
1. The store may showcase their
accommodating staffs in their
advertisements to make the
customers feel special (S4, T1)
2. The shop may consider to add more
branches in the city (S5, T2)

WO STRATEGIES
1. The caf may market their products
through SNS (W3, O1)
2. The restaurant may adjust their
pricing that is within the means of the
general market (W1, O2)

WT STRATEGIES
1. The restaurant may consider to adjust
their recipe to a more Filipino friendly
taste but not sacrificing its
uniqueness (W2, T1)
2. The store may open up branches in
locations near to office buildings and
schools (W3, T2)

TARGET MARKET:
people who are on the rush specifically
students and workers near the area of
Roxas Avenue and to the general
population of the Ateneo de Davao
University, San Pedro College, University
of Mindanao, University of Immaculate
Conception and other schools and
establishments within a 5 km radius

Demand = n x p x q
Where n = no. of customer
q = quantity
p = price
Demand = 10 x 1 x Php 65
=650/day x26 days
=Php16,900/month

SUPPLEMENTAL
FEATURES
Vitamin C
Vitamin K
Potassium
Dietary Fiber
Vitamin A
Calcium
Protein
Vitamin B2 and B12

EXPERIENCIAL
FEATURES
A mixture of sweetness from
the first bite, meatiness of the
meatball on top, the
cheesiness you will savour as
you finish your muff spaghetti.
Upon eating the product, you
will be able to experience the
touch and care of someone
you love.

PRICE

65/order

With 4 pcs of muff

spagetti

18/pc

For every succeeding

order

20%

Discound for Senior citizen and

PWD

IMPLEMENTATI
ON

PLANNING STAGE
2 weeks
before
operation

PROMOTION
Distribution of
Flyers
Social Media
Advertising
Free Food tasting
DISTRIBUTION
Main Branch
Selling
Establishment
Stalls
ASSESSMENT
Getting customers
feedback
Set another
strategies on the
basis of the
customers
feedback

1 week
before
operation

EVALUATION
2nd month
after the
start of
operation

First month of selling

and distribution

beyond the 2nd

month (starting point
of another planning
stage)

Sales (65 X 7 servings X 26days)

11,830.00

Cost of Goods Sold

Pasta (450g)

Spaghetti Sauce (250g)

1,215.76

Cheese (165g)

1,324.96

Nestle Cream (250g)

1,354.08

Corned Beef (150g)

Quick Melt Cheese (165g)

1,041.04

Beef (250g)

1,616.16

Seasonings

232.96

Egg

349.44

Bread Crumbs

131.04

109.20

364.00

Oil
Other Overhead (c/o
Chippens)
Gross Income

444.08

691.60

8,874.32

2,955.68

!
a
n
y
z
e
e
Ch Meaty pa!