Dynamics of Creativity

and Innovation
Creativity and Innovation
Management

Introduction
The companies that have done the best over the long haul are
those who are the most creative and innovative.
Creativity is a function of knowledge, curiosity, imagination,
and evaluation.
The greater your knowledge base and level of curiosity, the
more ideas, patterns, and combinations you can achieve,
which then correlates to creating new and innovative products
and services.

Dynamics that underlie creativity & innovation

in organizations

Leadership
Organizations approach towards work/ values/ culture.
Individuals own inclination towards creativity
More is the competition in the market more it encourages
creativity
Changing Consumers Demands
Recognition of new needs
Customer Feedback
Level of autonomy
Level of expertise of employees in that field

ILLUSTRATIONS OF HOW CREATIVITY

MAY BE USED IN MANAGEMENT
To make more effective use of a managers time
To improve a products appeal to customers To improve
motivation amongst staff
To appeal to customers wants and needs
To cut costs through more efficient/effective production
methods
To identify new and profitable product-market opportunities

Building Innovative
Organization
Creative Thinking

Climate

The dynamics that

underlie creative
thinking
Becoming
Creatively fit as
an individual
Breaking and
making
connections for an
enterprise

The climate for

creativity in an
enterprise
Personal creative
climate

Action

Leadership:
Fostering
Creativity
Purposeful
Creativity
Sustaining the
Change

Creative Thinking
Curiosity & Fear

Motivation

Breaking and
Making
Connections:
Forming New Ideas
Non Customer: Why
they dont
consume? How to
help them do work
better?

Current Customer:
What Make them
more happy?

Encourage Conflict of
Ideas

Encourage Risk Taking

Promote Diversity

Organize for Intrinsic

Motivation
Information Flows that
support creativity
Using more and less
Information

Climate
Expectations &
Behavior Underpin
Climate
Expectations &
Behavior Reinforcing
Creativity

Providing Autonomy
& Support

Large Scale Climate

Change

Action
Reduced Controls

Creativity Friendly
Rewards

New Attitude About

efficiency & failure

Communicating the value

of creative change

Guiding the corporation

Conclusion
Create your own success
The more creative and innovative you and your team members
are, the more long-term success youll achieve. So rather than
constantly chase the next big idea in your industry, bring
creativity and innovation to what youre currently doing.

When you do, youll be regarded as an industry innovator

the one your competitors are trying to copy.

Thank you