BUSINESS

RESEARCH
Is a systematic process of answering a
question or a problem, involving the
methodical formulation of a theoretical
framework and methodology;
collection, analysis, and interpretation
of pertinent data; and presentation or
recommendations from which courses
of action can be taken.

Different Types of Business

Research
Feasibility Studies
Business Plans
Industry Studies
Corporate Strategies
Case Studies
Basic Research

FEASIBILITY STUDY
An analysis and evaluation of a proposed

business to determine if it is technically

feasible, profitable, and viable within the
estimated project cost.
If the investigation reveals that the business
venture is not feasible, then the project should
not be pursued.

BUSINESS PLAN
If a feasibility study reveals that

a proposed business is viable,

then the venture can be pursued
further by drawing up a
Business Plan.
A business plan is an essential
roadmap for business success.
This document projects 3-5
years ahead and outlines the
route a company intends to take
in its journey to profitability.

INDUSTRY STUDY
An industry study involves the extensive

review of the economic, political, market, and

other strategic factors that influence the
manner by which an industry develops.

CORPORATE STRATEGY
For established businesses, a

corporate strategy paper or

corporate plan maps out
specific courses of action that
will generate higher revenues
and increased profits.
Many strategy papers are
made in response to a steady
decline in market share,
revenues, or profits.

CASE STUDY
A business case study confronts researchers

with a real-life situation and engages their

abilities to solve its challenges.
Popular topics for business case studies
include conflict management, leadership
style, corporate social responsibility, job
satisfaction, and employee motivation.

BASIC RESEARCH
Also called pure research

or fundamental research.
Is driven by curiosity and
more focused on
understanding a concept
or phenomenon.
The practical application
of the results are not as
important as expanding
ones understanding of a
specific phenomenon.

Steps in Business
Research
Identify
Problem

Conclusion
Recommendatio
ns

State Problem
& Objectives

Collection,
Analysis,
Interpretation
of Data

Theoretical
Framework

Research
Methodology

Implementatio
n

Possible Research Topics

IT/IS Development for MSMEs
Entrepreneurship/Management of Business

Operations
Educational Sector Analysis
Corporate Entrepreneurship
Business Development/ Market Research
Entrepreneurial Mindset
Innovations in Family Business Management
Supply Chain Management
Sustainable Business
Social Entrepreneurship

Information Technology/Information System

System Analysis and Design
Technology & Innovation Management of SMEs
Events Management
Entrepreneurship Education
Integration of Sustainability in Business

Education
Impact of Business to Poverty Alleviation
Innovation Capabilities
Financing of SMEs
Supply Chain Management

Business ethics, culture and performance

of SMEs
SME developments in East Asian and
global economies
Sustainability/Green Management
Implications of Government Policies
Risk Management
Technology & Innovation Trends
Information Security Trends
Globalizing SMEs
Managing Franchised Operations