Beruflich Dokumente
Kultur Dokumente
UNIT 5
Range of merchandise
en
i
e
nce
ily
m
a
of f of
e
g
Sta e cycle r
lif
me
u
s
con
Factors influencing
customers decision
making
L
o
c
a ti
o
n
al
c
o
nv
c
o
S
of
d Tr
n
av
u
o
el
r
g
ti
k
m
c
a
e
r
b
an
e
l p
a
d
ur hop
di
t
l
s
st
u
c
an
io
c
t
In
Me
Pr dia
in
AV t &
et
n
er
Search
for
Customer
Need
Store
Store
visits
visits
Information
Fa
Fr mily
ien &
ds
Evaluation
of options
Purchase
decision
s
re
o
St
Performance
Performance
Evaluation
Evaluation
Training
Training
Supervision
Supervision
Development
Development
CompenCompensation
sation
Motivation
Motivation
19 - 9
Complaint s Management
Feedback about the grievances
Complaints allow retailers to interact
with
their
detailed
customers
information
and
about
acquire
their
10
11
CHALLENGES IN RETAILING
The first challenge facing the organized retail
sector is the competition from unorganized sector.
In retail sector, Automatic approval is not allowed
for foreign investment.
High Taxation
Developed supply chain and integrated IT
management is absent in retail sector.
Lack of trained work force.
13
(Continued.)
Low skill level for retailing management.
Fundamental complexity of retailing rapid price changes,
low margins.
14