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What the
customer
wants
Target values
Technical
evaluation
How to satisfy
customer wants
Relationship
matrix
Competitive
assessment
Customer
importance
ratings
Interrelationships
Weighted
rating
Interrelationships
What the
Customer
Wants
Technical
Attributes and
Evaluation
What the
customer
wants
Lightweight
Easy to use
Reliable
Easy to hold steady
Color correction
Relationship
Matrix
Customer
importance
rating
(5 = highest)
3
4
5
2
1
Analysis of
Competitors
How to Satisfy
Customer Wants
Interrelationships
Relationship
Matrix
Ergonomic design
Paint pallet
Auto exposure
Auto focus
Technical
Attributes and
Evaluation
Aluminum components
What the
Customer
Wants
Analysis of
Competitors
How to Satisfy
Customer Wants
How to Satisfy
Customer Wants
Interrelationships
What the
Customer
Wants
High relationship
Medium relationship
Low relationship
Lightweight
Easy to use
Reliable
Easy to hold steady
Color corrections
3
4
5
2
1
Relationship matrix
Relationship
Matrix
Technical
Attributes and
Evaluation
Analysis of
Competitors
How to Satisfy
Customer Wants
Interrelationships
What the
Customer
Wants
Relationship
Matrix
Ergonomic design
Paint pallet
Auto exposure
Auto focus
Aluminum components
Relationships
between the
things we can do
Technical
Attributes and
Evaluation
Analysis of
Competitors
How to Satisfy
Customer Wants
Interrelationships
What the
Customer
Wants
Relationship
Matrix
Technical
Attributes and
Evaluation
Lightweight
3
Easy to use
4
Reliable
5
Easy to hold steady
2
Color corrections
1
Our importance ratings
Weighted
rating
22
27 27
32
25
Analysis of
Competitors
How to Satisfy
Customer Wants
Interrelationships
Company A
Technical
Attributes and
Evaluation
How well do
competing products
meet customer wants
Lightweight
3
Easy to use
4
Reliable
5
Easy to hold steady
2
Color corrections
1
Our importance ratings
Company B
What the
Customer
Wants
Analysis of
Competitors
How to Satisfy
Customer Wants
G
G
F
G
P
22
P
P
G
P
P
Interrelationships
2 circuits
2 to
75%
Target
values
(Technical
attributes)
0.5 A
Technical
Attributes and
Evaluation
Panel ranking
Relationship
Matrix
What the
Customer
Wants
Analysis of
Competitors
How to Satisfy
Customer Wants
ok G
ok F
ok G
Company B
Company A
Ergonomic design
Paint pallet
Auto exposure
Auto focus
Aluminum components
Lightweight
G P
Easy to use
G P
Reliable
F G
G P
Color correction
Panel ranking
2 to
75%
Target values
(Technical
attributes)
2 circuits
0.5 A
Completed
House of
Quality
Company A
ok
Technical Company B
evaluation Us
ok
ok
Customer
requirements
Design
characteristics
House
1
Design
characteristics
Specific
components
House
2
Specific
components
Production
process
House
3
Production
process
Quality
plan
House
4
Figure 5.4