Beruflich Dokumente
Kultur Dokumente
13th edition
7
Analyzing
Business Markets
Initiators
Users
Influencers
Deciders
Approvers
Buyers
Gatekeepers
Initiators
Users
Influencers
Deciders
Approvers
Buyers
Gatekeepers
General
Need
Description
Product
Specificatio
n
Supplier
Search
Proposal
Solicitation
Performanc
e Review
Order
Routine
Specificatio
n
Supplier
Selection
External sources:
END of CHAPTER - 7