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GROUP MEMBER
Menase

Kuldeep Phutane

Ashwini Jadhav

Rajani Sharma

Sangram Barkale

Dil Pradhan

Vikas

Abhijeet Raut
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DR D Y PATIL SCHOOL OF
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PowerPoint presentation
on

HDFC BANK
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Housing Development Finance Corporation

Founded in 1977 by Hasmukh bhai Parakh

HDFC Bank was incorporated in August 1994

Among the first in new generation commercial

banks

Registered office in Mumbai, India

Promoted by HDFC, the parent company

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PROFILE OF HDFC BANK

Type
Founded
Headquarters

Public
1994
HDFC Bank Ltd.,
Mumbai, India
Industry
Banking, Insurance,
Capital Markets and
industries
Products
Loans, Credit Cards,
Savings, Investment
vehicles, Insurance etc.
Net revenue
Rs.2,509.6 crores
Net income
Rs. 4,634.3 crores
Website
www.hdfcbank.com

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allied

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NETWORK

761 branches
1977 ATMs in the
country
327 cities in India
All branches are OLRT
connected
6 in Africa
Representative offices
in Hong Kong,
NewYork, London &
Singapore
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BOARD OF
DIRECTORS

Mr. Jagdish Kapoor , chairman of HDFC

Bank.

Mr. Aditya Puri, Managing director

Keki Mistry, Managing Director
Mr. Harish Engineer, Executive directors

Mr. A Rajan, Country Head-Operations

Mr. Rahul Bhagat, Vice president

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Mission

World Class Indian Bank

Benchmarking against international

standards.
Best practices in terms of product
offerings, technology, service levels, risk
management and audit & compliance.
To build sound customer franchises
across distinct businesses.

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Business
BusinessStrategy
Strategy

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Product
&
services

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Travellers Cheques : Travellers Cheques are a

safe and easy way to protect your money when you
travel. You can encash them only when you need to,
and only against your signature, unlike cash which
can be stolen and misused by anybody, immediately.
Credit Card : Credit Card can be used for all your
requirements, be it shopping, eating out, holidaying,
fuelling up your vehicle, railway ticket reservations just about any financial requirement, planned .
Home loan : Home loans for individual to purchase
or construct houses.
Personal Loans : The procedure of personal loan is
simple, documentation is minimal and approval
is quick.
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Foreign Currency Cash : Foreign Currency

Cash is a convenient way of meeting personal
expenses along your journey, paying for taxis /
internal travel, food expenses etc.

Mutual funds : Mutual funds are funds

that pool the money of several investors to
invest in equity or debt markets.
Insurance : HDFC Bank offers a world of
choice in insurance. Like children future
plans, retirements plans, standard life, etc.

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Capital Structure

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GROWTH TRAJECTORY !!!

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Achievements

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SEGMENTATION STRATEGY

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TARGETING STRATEGY
Target market
Corporate banking market : this market
target the industries & fulfill their financial
needs.
Capital market : this segment is targeted on
the long term needs of the individual as well as
of industries.
Retail banking market : this segment is for
retail investors & provide them short term
financial credit for their personal, house hold
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needs.
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POSITIONING STRATEGY
HDFC Bank has positioned itself as a bank which gives higher
standard of services through product innovation for the diverse need
of individual & corporate clients. So they want to highlight following
points in their positioning segment :
-Customer centric
-Service oriented
-Product innovation

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Strengths
Support of various promoters
High level of services
Knowledge of Indian Market

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Weaknesses
From various competitors
-Foreign banks
-govt. banks
Future market trends.
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Any Questions?

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