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he ice cream industry in India is worth Rs. 2,000 crores

he industry can be divided into the branded market and the unbranded
market. The branded market at present is 100 million liters per annum
valued at Rs. 800 crores

n 2008-09, in the branded ice cream market, Amul held the number one
spot, with a market share or 38%, followed by Kwality Walls at 14%, Vadilal
at 12% and Mother Diary at 8%

he per capita consumption of ice cream in India is approximately 300 ml,


as against the world average of 2.3 liters per annum

anilla, Strawberry and Chocolate together constitute approximately 60% of


the market.

he ice cream industry has traditionally grown at a healthy rate of 12% year-
on-year.
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mrozde would be operating only in the M & CG Market targeting
nearly 5 % of the market.

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6ur Target Market Share = Rs. 12.5  

10% of mother dairy 25% of cream bell 12.25% of others


(20 Cr * .1) (15 Cr * .25) (55 Cr * .1225)
2 Crores 3.75 Crores 6.75 Crores

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35 Distributors 15 Distributors

250 Dealers 150 Dealers

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