PRESENTATION ON SERVICE SECTOR

MANAGEMENT

Services provided by

GROUP MEMBERS
NITIN JAISWAL

30

PRAVIN DOIPHODE

13

DHANANJAY KHANVILKAR

54

SAGAR GHADGE
YOGESH DULARE

16

We would like to thank Prof. Sushmita

Mukherji for giving us this opportunity
to give a presentation on the topicSERVICES BY MERU TAXIS. We would
also like to extend our gratitude to
college and its staff for providing with
equipment and other facilities .

About Meru
Modern, brand-new, air-conditioned luxury cabs.
Indias first and largest radio taxi operator, it
changed the way metered taxis operate in India.
Round the clock availability of cabs backed by a
location tracking GPS - based dispatch technology.
This means a quicker pickup and faster response
time to your call for a cab.
Advance Booking available on demand by calling
24*7 customer care center by calling 4422 4422 , or
through SMS -a-Meru & Meru on-the-Net.
Operated by environment friendly fuel, i.e.CNG
A printed receipt for every fare, providing details of

Vision of Meru

Our vision is to give urban commuters in India a worldclass travelling experience, by using a technology that
has evolved in developed countries over the past
twenty years,

Entrepreneur
A first generation entrepreneur, Mr.
Neeraj Gupta created the finest radio
taxi service in India under the Meru
brand name.
Under his guidance, now, Meru has
become a synonym to radio taxi. His
entrepreneur skills have made Meru, a
single largest radio cab service in India
with fleet size more than 5000 cabs
operating in Mumbai, Delhi,Hyderabad
& Bangalore.
He has a simple mantra of success self belief, focus on goal and giving
100 %. According to Mr.Gupta advice to
budding entrepreneurs is the equally
same. He says, "Avoid all shortcuts
as they always lead to dead ends.

Mr. Neeraj
Gupta
Managing
Director

Entrepreneur

Neeraj Gupta is simply a commerce graduate from Mumbai university.

Neeraj Gupta borrowed Rs. 50,000/- to start a garage in 1998 from his wife.

Started garage elite, which was meant for high profile clients.

Started 1 bus for pick up facility for Tata InfoTech in 2000.

Got the contract of Pick-in-facility for Sitel India, a BPO outfit floated by Tata
InfoTech.

By 2002, Neeraj was owner of few buses with a turnover of just Rs.11 lakh.

August 2006, when Neeraj applied for taxi service license offered by the
Maharashtra govt.

Today, Neeraj is Managing Director of V-Link Taxis and owns a fleet of 5,000
vehicles including 60-odd buses with a turnover of Rs. 250 crore having
operation in Mumbai, Delhi, Hyderabad & Bangalore.

Meru-The Name
The name is taken from Mount Meru, meaning center of the
universe.
This term is taken from the mythological belief rooted in Indian
heritage.
The name also defines the abode of Lord Brahma and a
pantheon of gods and goddesses.
According to the ancient texts, Meru Mountain was the
epicenter of the Earth and when the churning of the oceans
(Sagar Manthan) took place, Mount Meru was able to withstand
all the resulting turbulence.
Meru, the brand is reflection of its name.

Investors
In 2006, India Value Fund (IVF), a premier
private equity fund, managing a corpus of
over US $ 650 MM took an equity stake in the
Company, with a view to creating one of the
finest passenger transportation businesses in
the country.

Facts of Meru
April, 2007 Launched in Mumbai with India Value fund advertising
with 30 cabs.
October, 2007 Started pick up and drop from Mumbai chatrapati
airport terminals.
June, 2007 Increased cabs from 30 to 200.
July,2007 Extend its pickup service to all areas within BMC limits.
November,2007 Launched driver training programs.
March,2008 Launched in Delhi with 250 cabs.
April, 2008 - Launched in Bangalore with 500 cabs.
May, 2008 - Launched in Hyderabad with 400cabs.
September,2008 Launched, Meru for women: Safe, secure &
convenient transport option
December, 2009 - Launched credit/debit card payment options for
Bangalore.
February,2010 Launched credit/debit card payment options for
Delhi.

Launched credit/debit card payment

Hindustan Times, Dec 2009

Taxi Fare@Meru
The Meru Taxi service is a licensed,
metered taxi operation and is governed
by the fares prescribed by the
Department of Transport for your city.
Delhi Fare Structure
Flag Down
Rs.15/Fare
Every
subsequent
Rs.15/Every
Km
subsequent
Rs.14/Km
Waiting
NIL
charge
Waiting
Rs. 0.50/ minute
charge
25% extra on
Night charge
above from 11
25% extra on above
Night charge
p.m to 5 a.m
from 12 am to 5 am
Mumbai Fare Structure
Flag Down
Fare
Rs.20/(First Km)

Entrepreneur Awards
During his journey with Meru Cabs, Mr. Neeraj Gupta was
felicitated with,
Entrepreneur of the Year Award by the Bombay
Management Association (BMA) for his significant
contribution in the Public Transportation and to provide
high quality innovative transportation service.
Udyog Rattan Award by the Institute of Economic
Studies (IES) in 2007

 Excellence Award to his company given by Institute of

Economic Studies (IES)
Award from All India Passengers Association Largest &
Best Taxi Company in the Country
Best Entrepreneur of the Year Award from All India
Passengers Association.
Best IT User Award to Meru Cab Company Pvt. Ltd.
-Nasscom in 2008 & 2009

Business Model
Agent from companies go to the areas where drivers
hang out, such as airport, parking lot, call centers, malls
and then explain business to them.
After and formal application successful drivers pay a
refundable deposit and an application fees and
undergo two weeks of training.
The driver is then given a vehicle for which he has to
pay a daily fees. Any profit after the fees and fuel
expenses go to the driver.

 Driver performance is monitored through customer

feedback and Global Positioning System (GPS)
module fitted in the car.
The operator owns the vehicles in the fleet and
vehicles are bought in batches of 100-200 form
various manufacturers.
Drivers are assure a certain numbers of fares
everyday. However, driver have to pay a fee if they
take leave on a day of duty.

Convergence @ cab
Meru - has reaffirmed the
belief that IT can be
deployed in just about
any domain, and can lead
to phenomenal gains.
Global Positioning
System(GPS)
General Packer Radio
Service(GPRS)
Mobile Data

Advertising @ Meru
Cabvertise, registered trademark of
Meru Cab Company is a unique media
opportunity which helps brands reach
their messages quickly and in an
engaged manner.
Meru Cabs travel to high traffic points
like
airports,
convention
centers,
shopping centers, hotels, cinemas and
business districts among others. Hence
Cabvertise has the best potential of
reaching millions of customers in a few
times.

Mer
u

v
/
s

Easy

Competitors of MERU.
MEGA CAB AND NORMAL TAXI.
MEGA CAB
Mega Cabs Limited operates Radio Taxi services under
the brand name of "Mega Cabs". The service is based on
similar systems operational in Dubai, Singapore, London
and other developed cities. Mega Cabs has mereged as
the Country's largest network and has plans to further
expand its operations to Ahmedabad and Jaipur
Mega Cabs is part of the Rs. 500 Crore Group of
Companies called GROUP MEGA engaged in a variety of
business activities.

Mega Cabs is one of the major operators licensed by the

Delhi Government, Chandigarh Administration and the
Punjab Government to run a Radio Taxi service of
international standards in Delhi and NCR, Chandigarh,
Panchkula, Mohali Ludhiana and Amritsar. Apart from these
places, the Mega Cabs taxi service is available in Mumbai
and Kolkata and will soon launch its services in Goa and
Hyderabad as well.

Mega Cabs is amongst the oldest Radio Taxi services in

India. It was started in Delhi with the modest fleet of just
81 taxis in 2001.
Launched in 2001
Launched a world class service in Chandigarh in May
2006
Added a new fleet of 200 cars in Delhi in early 2007
Launched service in Mumbai in April 2008
Launched service in Mohali in April 2009
Launched service in Amritsar in May 2009
Launched service in Ludhiana in June 2009
Launched service in Kolkata in July 2009

Normal Taxis
In India, most taxicabs, especially those in Delhi and Mumbai,
have distinctive black and yellow liveries with the bottom half
painted black and upper half painted yellow. In Kolkatta, most taxis
are painted yellow with a blue strip in the middle.

Taxis and all other commercial vehicles have a yellow

number plate so charging taxes and toll in highways is easier
for the officials.
Delhi is the only city in India with taxicabs running only on
Compressed Natural Gas. To hail a taxicab, you normally just
wait on the street or go to locations called taxi stands.
Taxicabs are referred to as taxis in India and the word cab is
rarely used.

 Taxicabs in India are mostly Premier Padmini or Hindustan Ambassador cars

but newer ones are mostly Tata Indigo(specially in the big cities).
Most of these cabs do not have an air conditioning system.
Depending on the city/state, taxis can either be hailed or are hired from taxistands. In cities such as Bangalore, taxis need to be hired from taxi stands,
whereas in cities like Kolkata and Mumbai, taxis can be hailed on the street.
There are additional surcharges for luggage, late-night rides and toll taxes are to
be paid by the passengers.
Taxis face stiff competition from auto rickshaws but in some cities, for example
Mumbai, auto rickshaws are banned in the main city district, thus giving taxis a
monopoly.
This taxi is also a competitor of MERU taxi service. But now a days. Rich
people and middle class people refers MERU taxis.

Advantage @ Meru
Thoroughly trained Chauffeurs in a smart MERU uniform, fluent in
English and Hindi.
Routine spot checks by our Patrol Vans to ensure highest
standards of service.
Lost and Found- GPS based tracking technology responsive
tracking system in place so that any item left behind inadvertently
in a Meru cab can be traced to the vehicle the customer used.
Some basic amenities like maps of the city, wet wipes, clean
bottled water and a limited selection of music would is offered to
passengers using Meru services.
Another feature the panic button that is installed inside the Meru
car, which enables the driver to connect to the Control Centre in
case of an emergency or mishap.

 A taxi most comfortable and with a

pleasant ambience
Electronic Billing system
Time bound service
Cheaper tariff rates compared to other
private taxi services.
Security to the customers due to GPS
technology.

Some best service provided by MERU.

Company message
If you wish to go out at any time during the day, you
shouldnt let the lack of appropriate transport facilities
dampen your spirits. This holds true especially in a country
like India. To serve this exact same purpose MERU has
made sure that its taxi services are always at the publics
disposal.
You can book a MERU at your own convenience using any
of the following options.
Via Call :- 4422 4422
Booking Online on :- www.merucabs.com
Or via Email service:- booking@merucabs.com. .

What next?
Neeraj has plans to develop his company VLink into an end-to-end transportation
company as he mulls over entering into bus
rapid transit system and looks forward to a
private-public partnership in Indian Railways
too.
-Neeraj Gupta