Beruflich Dokumente
Kultur Dokumente
Vignette
March, 2009
This report is solely for the use of Zinnov client and Zinnov personnel.
No part of it may be circulated, quoted, or reproduced for distribution
outside the client organization without prior written approval from Zinnov
LLC.
Agenda
Case Studies
2
Zinnov Management Consulting Pvt Ltd (Confidential)
Agenda
Case Studies
3
Zinnov Management Consulting Pvt Ltd (Confidential)
Opportunity Assessment
Risk Mitigation
Financial Planning
Business Model
Channel Strategy
Customer Insights
Vision Statement
8
4
Opportunity
Assessment
Assessment
of spending
IT
Projection of
future spend
pattern
BFSI
Growth of economy
New Entrants
Infrastructure analysis
Government policies
Vertical wise analysis
Identification
of market
players
Company
Spendin
g by top
10
market
leaders
Macroeconomic
Analysis
By
Geography
Analyzing
market
maturity
Introductio
n
Company
2
By Product
Growth
Company
3
By Vertical
Maturity
Revenue
distribution
Competitive Landscape
5
Zinnov Management Consulting Pvt Ltd (Confidential)
Customer
Insights
Key Steps
Focus Group
Discussions
Design evaluation
framework
Customer
Segmentation
In-depth Interviews
/ Follow me home
Detailed Description
6
Zinnov Management Consulting Pvt Ltd (Confidential)
Peer Group
Analysis
We analyze the peer group from a high level and then deep
dive into best practices demonstrated by leaders
Objective
Key Parameters
High Level analysis parameters
Financial performance
Product/service portfolio
Business model
Key customers
Geographical presence
Innovation
Segmentation
Portfolio
Analysis
Customer
perception
Quality
Distribution
network
Performance
analysis
7
Zinnov Management Consulting Pvt Ltd (Confidential)
Channel
Strategy
Revenue
Profit
Financial Growth
Investors
Infrastructure Capability
Locations
Relationship with Resellers
IT Infrastructure Setup
Communication Setup
Quality Process/Certifications
Domain Expertise
Talent Capability
Organizational Alignment
Distributors
Resellers
System Integrators
8
Zinnov Management Consulting Pvt Ltd (Confidential)
Business Model
Delivery
Target
Audience Reach
Business Model
Current Profile
of Partners
Preferred Mode
of Deployment
Price Points
9
Zinnov Management Consulting Pvt Ltd (Confidential)
Financial
Planning
Resource
Requirements
Budget
Allocation
Cash Flow
Statement
Resource
Requirements
Budget
Allocation
Cash Flow
Statement
The financial plan is based on the budget inputs provided by the client and projected cash
flow keeping in mind certain assumptions for the revenues and customer sign ups
10
Zinnov Management Consulting Pvt Ltd (Confidential)
Risk Mitigation
Possible Threat
Risk Identification
Threat Perception
Risk Definition
Risk Mitigation
11
Zinnov Management Consulting Pvt Ltd (Confidential)
Vision
Statement
Vision
Su
cc
es
s
ds
Success
Parameters
Da
sh
bo
ar
Tr
en
Dashboard
Vi
sio
n
Trends
Zinnov identifies trends that
market is likely to pick up over
next 5 years
12
Zinnov Management Consulting Pvt Ltd (Confidential)
Agenda
Case Studies
13
Zinnov Management Consulting Pvt Ltd (Confidential)
Case Studies
Framework of Study
Data Collection
IT usage
by
Indians
3
In-depth
Analysis
Precise
Forecast &
Assessment
Deliverable
Deliverable from
from Zinnov
Zinnov
14
Zinnov Management Consulting Pvt Ltd (Confidential)
Case Studies
Project Scope
A
Market Overview
Competitive Landscape
Customer Insight
Evaluate several
market dimensions
Size
Growth
Profitability
Value chain
Trends
Business models
Success criteria
Sources of
differentiation
Sub-markets /
spaces within
Deep-dive on
competitors:
History
Performance
Business model
Unique advantage
Relevance to Client
Define barriers to
software use today
Evaluate decision
process of SMB
Case Studies
#HHs
(M)
CAGR
Several
Several factors
factors associated
associated with
with this
this growth
growth
8%
CAGR
16%
Professional Services
16%
IT
Services
8.3%
BPO
6.3%
Products
3.5%
Agriculture
0.7%
Others
65.3%
16
Case Studies
Market
Overview
Market
Opportunities
Competitive
landscape
Customer
Insights
17
Zinnov Management Consulting Pvt Ltd (Confidential)
Case Studies
Zinnov analyzed the domestic market and the need for focused
and localized CRM solutions
2
Market Growth
SMB Potential
48%
Domestic
Market Drivers
3
Evolving IT
Infrastructure
Opportunity Created
High
Low
18
Case Studies
Market Analysis
B
Market Overview
Competitive Landscape
Define Target
customers
Identify customer
segmentation
Evaluate the
addressable market
size
Identify current levels
of penetration
existing competitive
products
Evaluate their business
models
Identify their distributor
networks
19
Zinnov Management Consulting Pvt Ltd (Confidential)
Case Studies
5
Software Enabled Product &
India
4
MNC PD companies in India &
Case Studies across PD
Models of business
20
Zinnov Management Consulting Pvt Ltd (Confidential)
Thank You !
Zinnov Contact
www.zinnov.com
info@zinnov.com
Phone: +91-80-41127925/6
Phone: +1-408-716-8432
Phone: +1-281-362-2773