The Culture of

Alcohol Consumption
Presented by:
Ezeokafor, Ngozi Blessing
Ekwueme Kaosisochukwu Maureen
Lapitan, Benigno Raphael III. R
Mangana, Agustin
Sabado, Amy Leah
Villon, Crissa

I. Statement of the
Problem
Objective of the study
The study aimed to explore the culture of
alcohol consumption.
Specifically, respond the following
objectives are sought;
Objectives:
1. To determine reasons why participants
engage in alcohol consumption.
2. To determine effects of alcohol
consumption.

II. Background of the

Study
Alcohol

has played a central role in almost all human

cultures since Neolithic times. All societies, without
exception, make use of intoxicating substances, alcohol
being by far the most common.

Drinking

is a social activity, usually undertaken by small

groups of close friends, as drinkers experiment with
alcohol; the drinking group begins to develop a set of
shared beliefs, habits, and rituals around their drinking
behavior. Together these are referred to as their
'drinking culture'.

In

societies, alcoholic beverages are used as powerful

and versatile symbolic tools, to construct and
manipulate the social world.

 Alcohol

is universally associated with celebration,

and drinking is, in all cultures, an essential
element of festivity. In societies with an
ambivalent, morally charged relationship with
celebration is used as an excuse for drinking. In
societies in which alcohol is a morally neutral
element of normal life alcohol is strongly
associated with celebration.

Peer

group norms played a role in young people's

perceptions of binge drinking as the 'done thing',
and can influence young people's behavior while
drunk as well as their drinking patterns. Some
described behaving or drinking quite differently
when they were out with different groups of
friends, or in a single-sex group rather than a
mixed group.

At

the family level, parents and

caregivers play a vital role in
influencing childrens attitudes and
behaviours towards alcohol. Parents
are role models with regard to the use
of alcohol. Parents can also influence
young people by controlling the
availability of alcohol in the home.
Findings indicate that parents helped
to
set
childrens
expectations
concerning drinking and subsequently
influenced their behaviours.

 In

Filipino society, theres a rapid

urbanization and globalization taking place
and all the stressors that go with it, alcohol
drinking is a way of coping, escaping and
medicating oneself among Filipinos

According

to the Department of Health

(DOH), Filipinos are the heaviest drinkers of
alcoholic beverages in Southeast Asia, A
study's findings showed that 11% of the
population aged 15 to 74 regularly drink
alcoholic beverages at an average rate of
about four or more days in a week. The
study also said that 24% of Filipinos aged
15 to 19 years old are regular teen drinkers.

 Despite

the large health, social and

economic burden associated with use of
alcohol, it has remained a relatively low
priority in public policy, including in public
health policy, it can be a serious social and
economic consequences for individuals
other than the drinker and for society at
large.

The

use of alcohol increasingly becomes a

problem
which
compromises
both
individual and social development. Causes
both illness and injury to millions more, and
increasingly affects younger generations
and drinkers in developing countries.

IlI. RESEARCH METHODOLOGY

Research Design
The
researchers
utilized
qualitative
phenomenological research design which examines
human experienced or lived experience through
descriptions that was provided by the participants
The way to do this is to go to the source or the
individual who actually experienced the phenomenon
and become immersed in their shared information
surrounding the experience (Patton, 2010).
Participants and Locale of the Study
The study was conducted in three (3) Barangays of
San Juan, La Union that includes Barangay Talogtog,
Taboc, and Nadsaag. The Barangays were selected
based from a previous study and with the highest
population as of calendar year 2014.

Data Gathering Tool

The
researchers
gathered
data
through
observations and interviews. Specifically, the
interview guide questionnaire was formulated
based
on
the
book
of
Medical-Surgical
Nursing12TH Edition (2010) by Bruner and
Suddarth and related literature in alcohol
consumption from journals and articles, by which
there were specific set of questions formulated.
Data Gathering Procedure
Prior to the actual data gathering of the study, a
communication letter was made and signed by
the barangay chairman where the study was
conducted. Selection of the participants who are
alcoholic consumers was made by the barangay
health worker and the barangay chairmans.

 The

researchers introduced the nature of

the study and themselves to the
participants who agreed to be a part of
the study and ensured confidentiality of
their identity by using color codes.
Properly informed them that the
researchers will utilized phone recorder
for an accurate documentation.

All

the participants were informed about

the confidentiality of all the information
gathered from them as they go through
series of interview and follow-up
interview.

Data Management
The research include data from (19)
participants being interviewed about
their alcohol related experience. To
organizethe
data
gatheredthe
researchers listened to the recorded
data, and transcribed the data from
the phone recorder. The transcribed
data was printed and was assigned
with
labels
to
categorize
the
information and to make the data
organized and comprehensive.

IV. CONCLUSION AND RECOMMENDATION

Objectives

Findings

Conclusion

Recommendati
on

1. To determine
reasons why
participants
engage in
alcohol
consumption.

1. Majority of the
participants
consume alcoholic
beverages
regardless of type
to unwind and
relaxation,
increased their
appetite before
mealtime, to
induced sleep,
facilitate longer
conversation, and
for pleasure and
enjoyment. The
participant also
engaged in alcohol
consumption due
to curiosity, peer,
and by
themselves. They
claim alcohol
consumption plays
a part in the
tradition, and

1. Alcohol
consumers
consistently
consume alcoholic
beverages to
symbolize the end
of heavy working
day, and mark a
switch from work
time to rest time.
Significant others
and friends believe
to have the
strongest impact
on attitude
towards alcohol
and drinking
behaviour. Alcohol
consumption
becomes part of
their lives, which is
integrated in their
practices and
tradition.

1. Full force of
information
dissemination into
schools, public
places, and
communities
regarding on
negative effects of
alcohol
consumption.

Objective

Findings

Conclusion

Recommendat
ion

2. To
determine
effects of
alcohol
consumption

2. The
participants
experienced
health benefits
and health risk
brought by
alcohol
consumption.

2. Alcohol
consumers can
only consider
their drinking to
be a problem
once they
experienced the
unpleasant
outcome.

2. Encourage
authorities to
organize more
extracurricular
activities such
as sports to
participants to
promote
wellness and
health.
-For the future
research
studies to
conduct similar
study to
different locale.

THE END.