Leading European

Fashion Brands
by:

Who We Are
So Easy franchise is a strategic franchise consultancy and
franchise development company operating in South East Europe,
with its Head office strategically positioned within the EU, in
Athens.
We represent a strong portfolio of exciting fashion franchise
companies with a successful track record and international
presence.

Womans Fashion Brands

The Brand Pink Woman

Pink Woman has been created to fill a gap in the
womans fast fashion sector.
Our collections are created to satisfy those who
are always seeking something new and cool with prices attractive to anyone.
This is the underlying spirit and idea of every Pink
Woman collection, which knows no stereotypes,
has no preconceived ideas, but is fashion that
puts character before image.
Each collection therefore tells its own story and
has its own genesis; it stands among the others
by contrast rather than similarity.

Company Key Facts Info ..

Country of Origin:

Greece - EU

Date established:

2004

Franchising since:

2007

Company owned units:

Franchise units:

Soft shops/corners:

11
75
300+

Company Owned Premises:

4000+Russia,
sqm
ece, Albania, Bulgaria, Jordan,
Spain, Cyprus & Dubai:
ntral high-end
locations,
Currently
operating
in: high volume street markets & shopping malls.)
8 Countries
worldwide
Expansion:

The Concept
The brand is becoming a synonym of
lifestyle for the
15-25 y.o, supporting the way of living and
the way of buying of the new generation,
combining and offering at the same time
mix and match capabilities to the target
group, that is slightly older.
All this in a fresh, young, appealing and
modern, bright and happy environment,
which makes shopping a fun and
unforgettable experience.
The design as well as the distribution of the
garments is done directly by us, without
delays, supplying our stores with the
newest and most fashionable items

Merchandising

Financial Data
Typical Pink Woman store
Average Store Size
2
Minimum 150-250m ground floor
(depending on the
size of the market) 10-20% of which should
be
available as storage space.
Shop Front
minimum 6-8 meters
Set up Costs
2
750-800 /m depending on the location of
the store,
the size and the architectural plan,
constructional as
well as any other peculiarities and/or
restrictions/limitations imposed by malls.
Product cost
We offer a unique cooperation system based
on
consignment.

The Brand Fullah Sugah

The brand Fullah Sugah is based on
price, quality and modern design. It
consists of youthful women's clothes,
shoes and accessories and propose
designs that follow the global trends in
affordable prices. The elements that
highly characterise the brand Fullah
Sugah are femininity and design, creating
an atmosphere that balances the quality
with price.

Company Key Facts Info ..

Country of Origin:

EU-Greece

Date established:

2002

Franchising since:

2011

Type of company:

S.A.

Total network:

17

Currently operating
in countries :
Jordan, Cyprus, Bulgaria,
Romania, Albania,
Turkey, Israel,
Italy, Lebanon.

The Concept

Offering a very competitive package for

ranchise Skondras Fashion Accessories has the
bility of two different concepts:

Fullah Sugah store with a complete concept

containing clothing, shoes, bags and
accessories, require around 120-160sqm. plus
storage space.
Skondras Fashion Accessories store, a smaller
oncept concentrating on shoes, bags and
ccessories, require around 40-60sqm. plus
torage space.
Fast lead time and fast fashion permits our
customer to be consumer-driven rather than
forecast-driven, helping them not only to
reduce inventory risk but also maximize sales
permitting a better cash flow.

Merchandising

Facts & Figures

A Typical Fullah Sugah store
Average Store Size

Shop Front
Set up Costs

Total Investment

Minimum 120-140 m ground floor (depending

on the
size of the market) plus ~ 60 sqm of storage
area.
minimum 6-8 meters
2

600-700 /m depending on the location of the

store,
the size and the architectural plan,
constructional and/or
restrictions/limitations imposed by shopping
malls
According to the above, the total investment is
estimated at around 90.000-100.000
We offer a unique cooperation system based on
consignment.

The Brand Forel

With 25 years of history in the fashion
industry, Forel is one of the leading
companies in production and selling of
female clothing in Greece.
With their quality, perfect tailoring,
inspiration and good taste, Forel clothes
always follow and adopt worldwide trends
and win new and demanding markets
outside Greece.
Forel style expresses a fresh outlook for
modern woman with its modern cuts and
redefines classic.

Company Key Facts Info ..

Country of Origin:Greece
Date established:

1986

Franchising since:
2000
Company owned:
5

Franchised
Stores:in: Kazakhstan, Canada,
urrently
operating

10
ustralia, United Kingdom, South Africa and

ebanon.
Expansion Plans: Worldwide

The Concept
Forel dresses women who want to feel
comfortable in their clothes, which emphasize
their beauty, making them an object of
admiration.
Fashion trends, as they are released by the
most important leaders in the fashion
industry, are applied to the stylistic needs of
the Forel woman.
Forel provides all clients an excellent service.
They are the most important link to our brand
constantly inspiring us and thus feeling
appreciated and longing to see the coming
collections.

Merchandising

Facts & Figures

A Typical Forel store
Average Store Size
Shop Front
Set up Costs

Total Investment

Minimum 80-150 m ground floor.

minimum 4 meters
2

500 /m depending on the location of the

store, the
size and the architectural plan, constructional
and/or
restrictions/limitations imposed by shopping
malls
According to the above, the total investment is
estimated at around 100.000-150.000
included initial
products

The Brand Colori

With
30 years of history in the fashion

industry, Colori is one of the leading

companies, in production and selling of
female clothing in Greece.

With their quality, perfect tailoring,

inspiration and good taste, Colori clothes
always follow and adopt world wide

trends
and win new and demanding
markets outside Greece.

Company Key Facts Info ..

Country of Origin: Greece
Date established: 1982
Franchising since: 1990
Type of company:
S.A.
Company owned
units:
32
Franchise units:
15
Soft shops/corners:
8
Outlet:
5
Currently operating
in countries:
Cyprus,
Romania,
Bulgaria,
Czech
Worldwide

The Concept
The main target behind the shop concept is for
the stores to be practical and user friendly for
the sales force and at the same time to be
inviting and an overall pleasant experience for
the customer.
Colori attaches major importance to excellent
customer service. Therefore, the stores are
created with that in mind. The use of both
warm colours and more strict colours creates
the perfect combination for a warm and chic
environment.

Merchandising

Facts & Figures

A Typical Colori store
Average Store Size

Shop Front
Set up Costs

Total Investment

Minimum 90m ground floor (depending on the

size of
the market) 10-20% of which should be
available as
storage space.
minimum 6-8 meters
2

500-600 /m depending on the location of the

store,
the size and the architectural plan,
constructional and/or
restrictions/limitations imposed by shopping
malls
According to the above, the total investment is
estimated at around 100.000-150.000
included initial
products

The Brand Mymoo

Discovering
the couture in everyday and

always in head of new trends MYMOO

has gained an important share of the
market in Greece and Cyprus and now
look to expand globally.

Originally known for its tracksuits with a

casual but luxury look which women
loves due to a comfortable but welldressed appearance they also offer a full

assortment
of fashion apparel for women
aged 25-40 and also complementing with
swimwear and accessories. The last years
MYMOO also included a range of
tracksuits for younger girls that have
been embraced with big success.

Company Key Facts Info ..

Country of Origin:Greece

Date established: 2006

Franchising since:2012

Company owned:

Currently operating in: Greece, Cyprus,

Franchised Stores:

Belarus, England
Expansion Plans: Worldwide

The Concept
Over the last four years that our company has
been established (in 2006)
Is active in the field of womans wear,
specialized in tracksuits.
Our clothing is for the modern woman
who prefers to be dressed casual, but
she wants to be chic at the same time.
We strived to enhance femininity and
achieved this by presenting practical tops,
Jackets and pants of excellent quality,
i.e. easy-to-wear clothing decorated with
Semi precious stones (Swarovski), strass
,beads sequins.

Merchandising

Facts & Figures

A Typical Mymoo store
Average Store Size
Shop Front
Set up Costs

Total Investment

Minimum 40-60 m ground floor

minimum 3 meters
2

250-300 /m depending on the location of the

store,
the size and the architectural plan,
constructional and/or
restrictions/limitations imposed by shopping
malls
According to the above, the total investment is
estimated at around 45.000-55.000 included
initial
products

The Brand Rouge

The
brand ROUGE is based on price, quality
and modern design. It consists of women's
clothes and proposes designs that follow
the global trends in affordable prices. The
elements

that

highly

characterise

the

brand ROUGE are femininity and design,

creating an atmosphere that balances the
quality with price.

Company Key Facts Info ..

Country of Origin:Greece
Date established:

2006

Franchising since:
2012
Company owned:

5
ype
of Contractual
Agreement: Exclusive Area
Franchised
Stores:
evelopment Opportunity. (Exclusive Master,
6
anchise Agreement (Single Unit),

stributorship/Wholesale
Expansion Plans: Worldwide

The Concept
A dynamic fast fashion concept and a value
brand, which can expand all over the world.
ROUGE is targeting fashion orientated
women
with
attractive
garments
and
accessories at unbeatable prices.
All this in an appealing, modern and bright
environment, which makes shopping a fun
and relaxed experience.
The design as well as the distribution of the
garments is done directly by us, without
delays, supplying our stores with the newest
and most fashionable items.

Merchandising

Facts & Figures

A Typical Rouge store
Average Store Size

Minimum 60-80 m ground floor (plus ~ 20 sqm

of
storage area.
Set up Costs

Projected Products
Total Investment

500 /m depending on the location of the

store, the
size and the architectural plan, constructional
and/or
restrictions/limitations imposed by shopping
malls
40,000/ per season
According to the above, the total investment is
estimated at around 80.000 0 included initial
products

Men's Fashion Brands

The Brand Man & Manetti

A
fashion and lifestyle brand that offers
clients the chance to live the Manetti
Brand Story.

A Story of high-end design, contemporary

style, unrestricted freedom, not being
fenced
in. A story of discovery, where all

areas of a Man & Manetti store are

integrated into the concept of the Manetti
lifestyle.

Company Key Facts Info ..

Country of Origin:Greece-EU
Date established:1987
Franchising since:1997
Type of company:
S.A.
Company owned
units:
11
Franchise units:
Currently operating 25
in countries:
Cyprus,
Romania,
Germany,
Ireland, U.K, Russia
Worldwide
Expansion:

The Concept

he design of the Man & Manetti shop

provides the best use of the space and its
adaptation to the style

of the

Manetti

products.

The materials and colors are selected and

combined tone to tone to create a soft and
enveloping emotion but at the same time a
young and dynamic effect.

he feeling of comfort is given by the colors

used (milky white) in combination with
stylish ebony wood, all in all contributing to
the image of the brand.

Merchandising

Facts & Figures

A Typical Man & Manetti store
Average Store Size
2
Minimum 60-80 m ground floor (depending
on the
size of the market) 10-15% of which should
be
available as storage space.
Shop Front
minimum 5-6 meters
Set up Costs
2
550-600/m depending on the location of
the store,
the size and the architectural plan,
constructional as
well as any other peculiarities and/or
restrictions/limitations imposed by malls.
Total Investment
According to the above, the total investment
is
estimated at around 50.000 .
We offer a unique cooperation system based