GAHUKALYA SALT & MINERAL BLOCKS

Healthy cows more

milk
Current Scenario of Indian Dairy farmers:
The

major problems faced by the farmers

are lack of fodder and problems of low
milk yielding

Due to decrease
in forest area
there
is
substantial
decrease
is
fodder
production.
The lag in supply
is being tried to
restore
with
commercial feeds
which in turn
increases cost of
production
of
milk.

Artificial milk boosters are mixed with urea in the

commercial feeds which has harmful effect on the
quality of milk produced health and the lifespan of
the animals.

It plays a major role in the diet and is

essential for efficient feed utilization.
Additionally, it stimulates saliva production,
promoting digestion and making fodder more
palatable.
Deficiencies are most likely in rapidly growing
animals and also in lactating stock.
Salt deficiency can lead to:
1.1.
Loss of appetite and poor intakes
1.2.
Depressed growth rates in growing
and fattening stock
1.3.
Poor milk production in lactating
livestock
Visible symptoms of salt deficiency are often
seen in the form of cravings for salt, drinking
urine and the licking of gates, walls, stones
and soil are examples of this.

Our salt and mineral block gives them

adequate amount of minerals and other
trace elements that help them remain
healthy and affect the quantity and
quality of the milk produced.
Milk boosters effect the milk contents
and makes it contaminated with harmful
substances that can cause cancer and
other diseases in human bodies. This
Mineral and salt bock will complete their
requirement

Make and keep them healthy, help them

develop good immune system, increase
the quality and quantity of milk and
increase their fertility.

 Rural population constitutes 72.22 per cent of

Indias total population
The literacy rate of this huge rural population is
around 27 per cent, and more than 60 per cent of
the population comprises of adults in the age group
of 15 to 59 years
The agriculture and allied activities contribute 75
per cent to the total revenue generated in the rural
economy, and the contribution of the rural economy
to the overall GDP of India was about 24 per cent.
Total of turnover of Rural industries is 4500 Crore
Rupees.
With 128 Million households he rural population is
three times the urban (MNC)

Reasons for growth in rural market

Increase in Income
Growth in education
Enlargement in media reach
Growing interaction with urban area
Marketers effort to reach rural areas

BUSINESS MODEL
Transactional:
charge

3 types of block

a 46 RS for 1 kg block
charge a 230 RS for 5 kg block
charge a 460 RS for 10 kg block

Advertising:
Display

banners and wall paintings

Road shows regarding benefits of product
Exhibition
Buzz tool
Distribution of advertising pamphlets

Supplies, Launch Plan, Services:

provide

supplies, education for Gahukalya

At the time of launch free samples of 500 grams will be
provided with the purchase of other animal food products.
Tie ups will be formed with the dairies and the product will
be given at a subsidize rates to the farmers.
Road shows and exhibitions will be conducted
Other animal insurance and basic healthcare facilities for
them will be provided as a additional service.

TECHNOLOGY
Our production process is totally computer
monitored
We use state of art technology and new molding
machines
Our Secret:
We have a unique flavor which has a typical
stimulation on the taste buds of animals which
makes them like the taste of it.

MARKETING PLAN

Partner

with notable dairies

Buzz campaigns
Generate references of veterinary doctors
and other related consultants
Create our own distribution line
1

Central office between 3 villages

Each village will have remote office

Order

Get

Discounts for Reviews & Referrals:

Rs 10 off you bring 3 empty packs

One 2 Kg pack is free if you refer 3 friends!

FINANCING

Raised Rs 450K from banks

Promoters' Contribution

3 partners contributed a total of Rs 210 K

The debit equity ratio is 2.31:1

The promoters contribution is 30%

Sales & Profit Estimate:

At 100% production capacity we can produce 110.40 tons of
salt and mineral blocks
Per kg price is 46 Rs.
Total revenue from sales will be 50.80 lakhs at 100% capacity
It is assumed that the plant would be operated at 60% and
75% respectively during first 2 years.
Total Revenue generated for the first year is 30.48 and for the
second year is 38.10
The cost of production and sales is 26.56 lakh Rs. and 33.16
lakh Rs. for the first & second year respectively.
Hence, EBIT for the 1st year is 3.92 lakhs and for the 2nd year is
4.94 lakh Rs.