Beruflich Dokumente
Kultur Dokumente
Dr. S K Singh
Buyer Behavior
Buyer behavior focuses primarily on buyers and
buying.
But, often you buy for others (significant others,
spouses, friends, children)
To buy, you have to engage in activities other than
buying e.g., searching, learning to search, using,
knowing how to use, and disposing.
so buyer behavior cannot be the whole story
Consumers
Those who engage in consumption activities
Marketer
Consumer
Money
Behavior:
Action (Going to the restaurant)
Environment:
Context (The lighting / ambiance in the restaurant)
Groups Interested in
Consumer Behavior
Marketing
organizations
Marketing
strategies
Public
Policy
Consumer
activities
Consumers
Government
and political
organizations
Interpretive
Core
Disciplines
Cultural anthropology
Primary
Objectives
Primary
Methods
Traditional
Core
Disciplines
Primary
Objectives
Primary
Methods
Marketing Science
Core
Disciplines
Primary
Objectives
Primary
Methods