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BUSINESS ENVIRONMENT
PRESENTED BY:EC-4
environment
2. Demographic
environment
3. Economic environment
4. Political or legal
environment
5. Socio-Cultural
environment
6. Technological
environment
7. International
environment
PHILOSOPHY OF BUSINESS
ENVIRONMENT
COMPETITORS
Desire competitors
Genric competitors
Brand competitors
In Indian market Nestle is facing tough
competition with these brandsBritannia, Coffee day, Heritage foods,
Kwality.
CUSTOMERS/CLIENTS
Immediate customers
End customers
Food is local
Reason of longitivity
Nestle constantly try to get getting close
to their consumers. eg. spent three
days living with people in the suburbs
of Lima in Peru to understand their
motivations, decision making and
everyday aspects of their life.
SUPPLIERS
Quality
Price
Reputation
Payment
Nestle has maintained a high quality
efficiency in handling the quality and
quantity of the two different supplies
i.e. labour supplies and material
supplies and hence the company has
been able to run its business smoothly
for more than 150 years.
MARKETING CHANNELS
Advertisement
Marketing research
Packaging & promotion
Distribution & transportation
The basic marketing strategy of the
Nestle was to develop brands for each
their product instead of focusing on
making brand value for the entire
company.
Be the leading multinational company in
food, nutrition and wellness.
PHYSICAL OR ECOLOGICAL
ENVIRONMENT
Natural Capital-Biodiversity
-Ecosystem Services
-Inert services
Nestles commitment towards nature Nestles approach-use of natural refrigerants
-Reduction of GHG emission
Risk factor
Increase or decrease in taxes
Impact on economy
Change in regulations
Political stability
In Saudi Arabia and United Arab
Emirates Nestle faces the Islamic Law
and has created the Nestle Halal
Committee to foresee the Halal products
produced by Nestle Malaysia.
TECHNOLOGICAL ENVIRONMENT
SWOT ANALYSIS
STRENGTH: Economical- low cost operators
Strong brand name- high level of market
shares
WEAKNESS: Entering into markets that are already mature
Lack of awareness
OPPORTUNITIES: Concentrating on these areas can increase sale
THREATS: Segments are being shared by competitors
Uncertain conditions will affect the sales.
IMPACTS OF MAGGI
Employees impact
Suppliers impacted
Impact on share market
Other noodles making companies
affected
Consumers
have
become
more
concious of their food eating habits.
SOCIO-CULTURAL ENVIRONMENT
What is Socio ? What is Cultural ? What
is environment ?
Environmental Analysis
Nestles approach
Types of product
Variety
COFFEE
CHOCOLATES
NOODLES
NESTLE BRANDS
QUIZ
1.In which European country did Nestle
originate ?
o France
o Austria
o Belgium
o Switzerland
THANK YOU