ICT707 - INFORMATON

TECHNOLOGY
ENTREPRENEURSHIP AND
INNOVATION
Business Plan Proposal
Prefect Gift

Prof Madya MARDZIAH

HASHIM

TABLE OF CONTENT
1. Introduction
2.Background
3.Problem motivation
4.Objective
5.Scope
6.Mission and Vision
7.Business Model
8.Brand & Logo and Tag Line

INTRODUCTION
Perfect Gift is an online business on Facebook platform
We will operate via Facebook page.
Within this company, there are few different
departments.
CEO department
Human Resource department
Finance department
Production department
Purchasing department
Sales department
Marketing department

BACKGROUND
Once stop center for crafter and non crafter to
get their need
There are not many company that offer one
stop center for crafter or non crafter to get their
craft supplies or to buy gift for their loved one.

PROBLEM/MOTIVATION
1.Customer nowadays prefer to buy form online as it
is convenient and saves time.
2.Not many shop are opening their business via
online.
3.The fashion for handmade items as a gift is
Evergreen. People prefer to purchase handmade
stuff as it provides them with a level of
individuality which is not available from mass
market retailers. They prefer personalized gifts on
lavish items.

OBJECTIVE
1.To gain highest level satisfaction of customer
2.To make sure percentage of market share directly
proportional within time.
3.To provide the best customer service

SCOPE

MISSION AND
VISION

Vision
Our vision is to be the best Once stop center for crafter
and non crafter shop on Klang Valley and Malaysia
Mission
Perfect Gift will strive to provide gift solutions for all ages.
Using creativity and teamwork, our products will provide
happines for both giver and receiver.

BUSINESS MODEL CANVAS COMPETITIVE

ENVIRONMENT, COMPETITIVE ENVIRONMENT,
MARKET STRATEGY, MANAGEMENT TEAM
Competitive Environment
1. FB: SUS n d FELT PRODUCT
2. FB: Ayu's FELT CRAFT products
3. FB: MayMayShop Craft Supplies
Competitive advantage
1.Create a new design and innovation oriented
2.Design and budget requirement from customer
3.Unique and updated design
Market Strategy
1.Promotion
2.Website
3.Social Media

MARKET ANALYSIS

Target market:- schools students, teachers and for any function example wedding,
birthday, teacher and etc.

Pricing:- projected fixed and variable costs, profitability, sales goals, and break-even point
into account.
Promotion

Promotion strategies: 1. Provide a more efficient, fast and accurate

2. Provide the customer business profile
3. Maintain a good relationship with customers
4. Provide a discount for regular customers
5. Provide advertisement online
Marketing: Instagram / Facebook:
Other Social Media:
Business Development:

THE BUSINESS MODEL CANVAS Prefect Gift

Key Partners

Offer
deliveryy
free deliver
Offer free
for
item
many item
for many

Advert
isementt
Advertisemen

Key Activities

Simpl
n,
design,
Simplee desig
logica
user
logicall user
ce,
interfa
interface,
promo
tion
promotion

Value Proposition

Free
Design
Free Design

Key Resources

Intellec
Brand
tual: Brand
Intellectual:
Web
,
Patent
Page
Patent, Web Page

Customer Relationship

Custom
er
Customer
require
ment,
requirement,
Low
SelfCost SelfLow Cost
e
Servic
e
Servic

Channels

Budge
price
and price
Budgett and
follow
er
customer
follow custom

Web
Web
mainte
nance,,
maintenance
Postag
es
changes
Postagee chang

Creati
market,t,
ve marke
Creative
desig
ify
ns
divers
diversify designs

Websi
te,
Website,
Facebo
ok,
Facebook,
Media
Social
Social Media

their
ability
unique ability
their unique
to
design
to design

Cost Structure

Customer Segments

Revenue Streams

Payme
nt
Payment
sing
proces
processing

Contro
value
Controll value
chain
the
for the
chain for
design
t
produc
product design

Adver
nts
tisements
Advertiseme

MANAGEMENT TEAM
1. Azura Awang (CEO)

2. Anida Salleh (CO-Founder)

2. Nurul Ema Sabirin (COFounder)

MANAGEMENT TEAM
Background of Owners / Partners

The name of the owner / partners: Azura Binti

Awang
Address:
No. Phone:
Academic:
Skills:
Business experience:
Current job:

The name of the owner / partners: Anida Binti Salleh

Address:
No. Phone:
Academic:
Skills:
Business experience:
Current job:

The name of the owner / partners: Nurul Ema Binti

Sarbini
Address: Lot 2766, Kampung Budiman Meru 41050
Klang, Selangor
No. Phone: 019-3734096
Academic: Bachelor of Engineering Technology (HONS) In
Mobile Communication Engineering
Skills: software checking and basic SQL
Business experience: No
Current job: Application Support

ORGANIZATION
CHART
Management

HR

HR / Finance

Production

Purchasing

Sales

Marketing

BRAND, LOGO AND

TAGLINE

Brand : Perfect Gift

Logo : we chose Blue and Pink
color to denotes that blue for
boys/ male and pink for girls /
women.
Tagline : Inpired By You
- Try to fulfill customers
requirement based on their
perfect budget.