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Introduction
There are various reasons for the growth of the Indian automobile
market such as
1. The people have more disposable income as economy is growing.
2. Increase in the need of mobility due to urbanization and leisure
travel.
3. Car Finance options available from Financial Institutes at
reasonable rate of interest.
4. Availability of service centers and spare parts in near vicinity.
5. Improvement in highway infrastructure.
Acc to Maruti Suzuki Chairman R.C BhargavaSmall cars will continue to dominate the
Indiancarmarket and share ofdieselcars will
go down as they will become expensive on
stricter emission norms.
The infrastructure in the country will not be
able to support long, broad cars.
Also, rules and regulations of the future will
be against big cars.
Once the stricter BS5 norms kick in, diesel
cars will become much more expensive. So,
the share of diesel cars will come down.
Objectives of Study
1. To identify different sources of information
Methodology
Primary research- Questionnaire to be filled by Respondents.
Discriminant Analysis/ Logistic regression-
Factor Analysis
Literature Review
The studies by Mrs Beena John, Dr. S. Pragadeeswaran titled A study