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Strengths
Weaknesses
Opportunities
Threats
1. 23% and 55% of its stores compete with Target and Kmart
respectively.
2. Growing geographical scope raised complex strategic and
organizational issues.
3. Unlike other global retailers (IKEA), does not have a consistent
approach to different national markets: has different strategies and
operated under different names in different countries.
4. While Wal-Mart's growth was outside of the US, its international
business was significantly less profitable than that of the US.
5. Its transformation into a multinational corporation presented a
challenge for its identity and culture that were firmly rooted in its
SW US heartland.
6. Challenges with international expansions such as difficulty in
finding the right locations for big boxes, control on merchandise
quality, e.g., in China, mislabeling ordinary pork as organic lead 12
stores in Wal-Mart so shut down for two months.