IVA ABON

CHATTA
By:
EIRENE EUNIKE MEIDIANA GAGHAUNA
&
RIFAATUL MAHMUDAH

INTRODUCTION
Abon (meat floss/ the shredded meat) was one of refined
products that was already known by the public generally
made from shredded beef. In addition to beef, fish can
also be used as raw material for the manufacture of
Abon.
Abon (Shredded fish) is processed fishery product
results that is made from the flesh of the fish, through a
combination of grinding process, frying, drying by means
of the FRY, as well as the addition of flavoring
ingredients and helpers against the flesh of fish.
As with any product made from cattles meat, mince the
fish fit also consumed as a complement to eat bread or
as side dishes. One species of that can be used to
making Abon (Shredded fish) was a Channa Striata or
more known as snakehead fish

 In Banjarmasin Snakehead fish already known by old

people earlier and used to accelerate wound healing
after childbirth, circumcision wounds, burns, and other
injuries, because Snakehead fish contain lots of nutrition
and protein albumin, it was one type of protein that
speeds up the healing of wounds.
also helps the growth of the child and gained weight
people that infected by HIV/AIDS (PEOPLE LIVING with
HIV/AIDS- PLWHA).
In addition of nutrients contained in the Snakehead fish
needed to strengthen immunity (immune system) of the
body so as not susceptible to the disease.

INTRODUCTION
Albumin is the large type of Protein in the plasma it was
reached 60%. The Benefits of albumin is to help regenerate
of the cell. In medical science, albumin is used to speed up
the recovery of body cell tissue that was torn/damaged. Per
100 grams of protein, at eggs only 12.8 gram of albumin,
chicken meat 18.2 gram, beef 18.8 grams while snakehead
fish/ Channa Striata reaches 25.2 grams.
Albumin may be provided by parenteral with price range
once the grant of nine hundred thousand Indonesian Rupiah
(IDR) untill up to one million seven hundred thousand
Indonesian Rupaih (IDR) per day to improve the 25% level
of Albumin.

Snakehead fish or Channa Striata contains

high protein levels and is great for:
Patients less proteins level in
blood or known with the term
hypo albuminemia
HIV/AIDS sufferers
Be consumed to complete the
nutrition for growth toddler
Wound healing patients
Patients post operative or for
people who finishes underwent
surgery
The nutrition status of
tuberculosis sufferers
The process of healing in a
stroke

To maintenance the levels of

albumin, hemoglobin and the
nutritional status of the elderly
As well as the healing process
in people with burns, the
amino acids and fats that are
knowns to be able to heal the
wounds in the abdomen as
well as treating the gastric
disease, there are snakehead
fish. As for the snakehead fish
the regulation should be living
in the illegally and not
snakehead fish in keep them in
farms or cultivated

Channa Striata or
Snakehead fish
consumption by as much
as 2 kg /day within 8 days
can increase the levels of
albumin in order to achieve
ideal standards i.e., 3.5-5
g/dl.

PURPOSE OF ACTIVITIES:
The purpose of the establishment of Abon (Fish floss/ the
shredded fish) effort are:
1. To earn an income that can be used to support the
needs of daily living.
2. Provide practical and nutritious side dish for the
consumer.
3. Foster an entrepreneurship.

BENEFITS OF ACTIVITIES:
Benefits of establishment of Abon (Fish floss/ the shredded
fish) effort are:
a. Gain an advantage for ourself.
b. Giving motivation to other students for
entrepreneurship.
c. Provide jobs for people who don't have jobs.

DESCRIPTION OF BUSINESS
RAW MATERIALS

The raw materials

used are Channa
Striata or
Snakehead fish.

COMPETITION
In the middle of the huge variety of processed fish
products, abon (shredded fish/ floss fish) is one
good product to be developed. The competition
between abon (shredded fish/ floss fish)
entrepreneurs have yet to be perceived
constraints. Moreover, in the area around the
location where the business plan we have not that
establish venture shredded fish. And there is no
obstacles in this business competition.

BUSINESS OPPORTUNITIES
Because there are no major obstacles in this business
competition, then mince abon (shredded fish/ floss fish)
market opportunities could be said still large.
Therefore, this condition is a good chance, added by the
presence of many consumers liked the abon (shredded
fish/ floss fish) and supported by the locations it was
support the smooth of this production process.
Aside from that an effort it still is relatively simple and
does not require a large capital.

BUSINESS RISK
The change of the income of fishermen against
snakehead fish/ Channa Striata that could decline due
to the change of climate could reduced of the results of
production abon (shredded fish/ floss fish).
Moreover, snakehead fish/ Channa Striata that we use is
to snakehead fish/ Channa Striata that comes from
nature, not the result of cultivation in ponds so
guaranteed original content of Protein.

EFFORTS TO ADDRESS BUSINESS RISK

We will always pay attention to the income of the fishermen
fish against snakehead fish and in collaboration with fish
entrepreneur around the site to always be able to provide
or prepare a snakehead fish that fits the amount we require
in the processing of abon (shredded fish/ floss fish). So that
there are no obstacles on the way of production.

PRODUCTION CAPACITY

The average of the

production capacity is
50 kg per day in
accordance to market
demand.

CAPITAL
On making business abon (shredded fish/ fish floss),
capital used to buy raw materials, instruments of
production, machinery manufacturing, financing the
production process, as well as the payment of labor. Big
nothingness of capital that is required depends on the
production of at least many do.

ASPECTS OF MARKETING
1. The price

As a new entrepreneur, We set two prices that

is there that cost IDR 25.000.-/package with a
weight of 100gram (1onz), and
IDR.50.000.-/package with a weight of
200gram (2 onz). So, price of 1 Kg is IDR
250.000.-/kilo (not including postage within the
booking)

2. Promotion

Promotion was carried out at the

beginning of the business i.e. the
installation opened banners,
adverts booking through the
internet, distribute flyers,
brochures and promotion directly
to the merchant's site and with
other means.

3. System Services
The policy which we will wear is a good service system
and profitable. Good service can be either a booking
can be via telephone, internet and direct delivery to the
place (a special distribution or retail traders).
Advantageous in the sense among consumers and
manufacturers of mutual benefit.

We hope with
this marketing
policy can make
our business
develops further.

South
The Marketing
Areas
Kalimantan
province in
particular and
others in
General as well
as trying to
establish its
own
distribution
branches in
accordance
with the
development
and progress of
the business

THE AVERAGE PROFIT FROM SALES

Fish abon product sales is IDR 25.000.-with a heavy
100gram and IDR50.000.-with 200gram. So the
result of the weight of products in 1 kilo is 250.000.whereas production per day is 50 kg or reached IDR
12.500.000.-reduced by the cost of raw materials
machinery cost and transportation as well as
others).

Employee salaries amounting to IDR

696.000+140.000 Sallary of employees is us IDR
836.000.
So made an average of sales was the result of the
production minus with cost of raw materials and
supplementary materials IDR 12.500.000 IDR
836.000 = IDR 11.664.000.-/day (not including the
decrease of machinery cost and transportation as
well as others).

PLAN COSTS
The needs of Production equipment and supplies:
No.

Description

The total

Unit Price

number of

(IDR)

Total Cost (IDR)

Gas stove

1 piece

IDR 1,300,000

IDR 1,300,000

A Large Pot

3 pieces

IDR 30000

IDR 90000

Skillet

4 pieces

IDR 20000

IDR 80000

Refrigerator

1 piece

IDR 2,400,000

IDR 2,400,000

Machine Pengepres

1 piece

IDR 1,200,000

IDR 1,200,000

The Machine Grated

1 piece

IDR 1,500,000

IDR 1,500,000

Sealer (Packaging Tool)

1 piece

IDR 1,250,000

IDR 1,250,000

Total

IDR 6,695,000

Next.
No.

Description

Tampah

The

total

Unit Price (IDR)

Total Cost (IDR)

3 pieces

IDR 10.000

IDR 30.000

Knife

4 pieces

IDR 10.000

IDR 40.000

Small Plastic Basin

4 pieces

IDR 10000

IDR 40000

Plastic Bucket

2 pieces

IDR 17000

IDR 34000

The Scales Are Sitting

1 piece

IDR 500.000

IDR 500.000

A Washcloth

4 pieces

IDR 3000

IDR 12000

Plastic Packaging

10 pieces

IDR 15000

IDR 150.000

Big fork

5 pieces

IDR 5.000

IDR 25.000

Large Plastic Basin

4 pieces

IDR 15000

IDR 60000

10

Coconut Sieve

4 pieces

IDR 5.000

IDR 20.000

11

Blong

10 pieces

IDR 12000

IDR 120.000

12

Sieve

5 pieces

IDR 6000

IDR 6000

13

Showcase Cabinet

1 piece

IDR 1.000.000

IDR 1.000.000

number of

Total

IDR 1.587.000

Licensing of Production = IDR 2.000.000,The Main Raw

The Total Number

Materials

of

Snakehead fish

10 Kg

Auxiliary Raw

The Total Number

Materials

of

Onion

No.

Unit Price (IDR)

Total Cost (IDR)

40,000

IDR 400,000

Unit Price (IDR)

Total Cost (IDR)

1 Kg

24,000

24,000

Garlic

1 Kg

30,000

30,000

Granulated Sugar

1 Kg

15,000

15,000

Salt

1 Kg

10,000

10,000

Coriander

1 Kg

40,000

40,000

Coconut

25 grains

3,500

87,500

Lemongrass

1 bunch

2,500

2,500

Laos

1 Kg

15,000

15,000

Ginger

1 Kg

20,000

20,000

10

Oil

2 Lt

26,000

52,000

No.

TOTAL

IDR 296.000

Next
No. Labor

The Total
Number of

Unit Price (IDR)

Total Cost (IDR)

Labor

6 persons

600,000

3,600,000

Personel Administration

1 person

600,000

600,000

TOTAL

No. Public Administration

IDR 4,200,000

The Total Number

of

Unit Price (IDR)

Total Cost (IDR)

Advertising costs

1 unit

1,000,000

1,000,000

Vehicle rental

1 unit

3,000,000

3,000,000

Fuel Oil

1 month

256,000

256,000

Cellphone

1 month

200,000

200,000

Other expenses

1 month

1,000,000

1,000,000

Next
Classification of
No.

Investment and
Working Capital

The Total

Unit Price

Number of

(IDR)

Total Cost (IDR)

Investment
1

Production machine

6,695,000

6,695,000

Production Equipment

2,037,000

2,037,000

Licensing Effort

2,000,000

2,000,000

TOTAL

No.

Working Capital

10,732,000

The Total

Unit Price

Number of

(IDR)

Total Cost (IDR)

Main Raw Materials

400,000

400,000

Auxiliary Raw Materials

296,000

296,000

Labor

4,200,000

4,200,000

Public Administration

5,456,000

5,456,000

No.

Venture Capital

Unit Price (IDR)

Total Cost (IDR)

Private Equity

10,000,000

10,000,000

Capital Investors Family

20,000,000

20,000,000

30.000.000

TOTAL

INVESTMENT

IDR 10.732.000

WORKING CAPITAL

TOTAL (VENTURE
CAPITAL)

IDR

IDR

10.352.000

21.084.000

PLAN PROFIT/ LOSS

To know the design of income from sales and profits can be
seen on the table plan profit loss as follows.
Description

Per Month

Sales Revenue

IDR

349,920,000*

Spending On Raw Materials

IDR

20,880,000

Salary Employee

IDR

4,200,000

The Cost of Public Administration

IDR

5,456,000

Profit (Loss)

IDR

319.384.000

Note:
* IDR 11.664.000.-/day x 30 days

BENEFIT/COST RATIO
To know revenue in compare cost of production, it can be seen
in the table Benefit/Cost Ratio as follows.

Benefit/Cost

=IDR/IDR349.920.000/
20.880.000

= 16,7

BUSINESS DEVELOPMENT PLAN

Our next Venture development plans are:
1. Improve the quality of taste and embellish wrap
packaging.
2. Make the kinds of latest consumer tastes adjusting
abon (shredded fish/ floss fish).
3. Multiply the production and allows the branch sale.
4. Add to the partners.

MARAMING SALAMAT
PO