COCO SIP- A COCO

SIP COMPANY
BRAND
Presented by:
Sidra Butt
Umm-e-Habiba Tariq
Iqra Ijaz

SIDRA BUTT
Executive Summary
Introduction of the Company
Description of the New Product

Executive Summary
Coco Sip will be marketed as a
unique hot beverage drink
Huge market size
Hot beverage segment of beverages

Description of The
Company
Beginning of the company
Corporate headquarter
Main goal

Mission Statement
Our mission is to develop and
maximize shareowner value over
time and to provide our customer
with greater quality and equity over
a period of time.

Vision Statement
To refresh the world
To inspire moment of optimism
To create value and make a
difference

Description of new
product
Hot ready to drink beverage
Unique drinking experience
Attractive and convenient packaging

UMM-E-HABIBA TARIQ
Industry Analysis
SWOT & PEST Analysis
Competitor and Market
Analysis

Industry Analysis
Strengths of industry
Financial strengths
Low competition in RTD industry
segment
Business expansion opportunities

Market Opportunities
and Issues
Consumption
Trends
Profitability and growth
potential

SWOT Analysis
Strengths

Weaknesses

Branding will be obvious and

easily
recognized
Core brand will bring a lot of
finance
Company will have less or no
competition in beginning of
the business

Word of mouth
Lack of esteem of Coco Sip
company in the beginning of
business
Popularity of many other
companies brands
Result of low profile and
health issues

Opportunities

Threats

Many successful brands to

pursue
Advertise its products
Cut out competition
More Brand recognition
Brand will gain customer
loyalty

Changing healthconsciousness attitude of the

customer
Legal issues
Strong competition

PEST Analysis
What is a PEST Analysis?
Political issues
o Changing political situations
o Change in tax rate
o Implementation of tariffs

Economical issues
o Economics growth
o Inflation rates
o Change in exchange rate
o Interest rates

PEST Analysis
Social Issues
Cultural aspects
Health consciousness
Population growth rate
Emphasize on safety

Technological Issues
Technological improvements
Work efficiency
Entry and exit barriers

Competitor Analysis
Defining the target market segment
Existing competitors
Nestle

Anticipated competitors
Pepsi
Coca cola

Market Analysis
Market growth
Market demographics
Psychographic segmentation
socializing

Market needs
Market Behavior
Diet Consciousness

Market Analysis
Market growth
Ansoffs market growth grid

IQRA IJAZ
Business Environment Analysis
&
Marketing Program

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BUSINESS ENVIRONMENT
ANALYSIS
External factors
Customers
Competitors
Target market

Internal factors
Company

MARKETING PROGRAM
Marketing Strategy
Segmentation
Ready-to-drink hot beverage
Target market
Teenage to late 50s
Positioning
Refresh you with a SIP!!!

MARKETING MIX
Product Strategy
Core Product
Actual Product
o Packaging and Labelling
o Branding
o Brand Personality
o Brand Equity
o Trade Name

Augmented Product

MARKETING MIX
Price Strategy
Per instant sachet Rs. 25
Per family instant package Rs. 99
Ready-to-drink: Small Cup Rs. 40
Large Cup Rs. 60

MARKETING MIX
Promotion Strategy

Objectives
Message
Concepts
Promotional Mix

MARKETING MIX
Placement Strategies

Market challenger
Product development Strategy
Diversification strategy
Growth strategy

SIDRA BUTT
Implementation and Control
Financial Management
&
Feasibility A nalysis

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Implementation and
Control
Implementation
Value positioning
Value pricing
Market strategy

Control
Geographic market strategy
Opening plant in various countries
Overall strategy control

Contingency Plan
Emergency plan
Worst case
Best case

Financial projection
Expected costs of the business
Initial investment- PKR 10 Million
Initial sales- 2.5 Million unit cases
Breakeven point will be achieved in
approximately 3 years

Future growth
expectations

People
Partners
Profits
Portfolio
Productivity
Planet

Feasibility analysis

Legal registration
Inflation
Changing trends in Pakistan
Set the vending machines
Level of beverage consumption in
Pakistan

Recommendations

Portfolio extension
Bringing innovations
Availability of the Coco Sip Products
Local packaging and labeling

THANK YOU

31

QUESTIONS ???

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