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Key Partners
1. Consumer
2. Distributor
3. Principle
Key Activities
Value Proposition
Customer
Relationships
1. Consumer of Products
2. Distributor of Products
3. Principles of Products
Channels
Call Center
Marketing /Sales Team
Dev & maintenance
Server
1. Distributor
2. iOS APP store
3. Android Play Store
Cost Structure
1. Call Center
2. Marketing
3. Server maintenance/Development
Customer Segments
Revenue Streams
1.
2.
3.
4.
Current Situation
Service EngineersBrand A, B C
Proposed Situation
KHIDMAT- The Service APP
Quality of
Service
Product
Marketing
Increase in
Business
Real
Time
contact
with
Brand
Customer
Engineer
Engagem
ent
Focus on
Target
Consume
r
Traction
towards
nonconsumer
s
Faster TAT
Reduction
in
Marketing
spend
Clear
Roadmap
Address
all
Quick &
Brands
Simple to
on a
use
single
ion
click
t
c
sa
n
a
Tr
d
e
dd
A
ue
Val
Scale-Up
With Third
Parties
Advise
protection
from
Competitio
n
Economic
al cost
structure
Compa
ny
Offer
Switch
option to
consumer
Recurrin
g
revenue
Data on
Demand
Real-time
service
evaluatio
n
Consum
er
Richer
experien
ce
ROI on
marketin
g
Manpower
Optimisati
on
Target
audience
Principle
Easier
Switch
option
ELIMINATE
Which of the factors
that the Industry takes
for granted should be
eliminated ?
Call center
A new
Value
curve
CREATE
Which factors should be
created that the
Industry has never
offered ?
Real-Time Engagement
RAISE
Which factors should
Engagement with non-custome
be raised well above
Industry Standards ?
HR/Operational
Issues
High cost of
Advertising
High cost of
manpower across
UAE
Difficult to segment
and target customers
Low productivity of
Engineers
Transparent
review system