Welcome to our

Presentation

Sanguine

What is CRM?
CRM is a business strategy that aims to understand,
anticipate and manage the needs of an organisations
current and potential customers.
CRM is concerned with the creation, development and
enhancement of individualised customer relationships with
carefully targeted customers and customer groups
resulting in maximizing their total customer life-time value
CRM systems are designed to compile information on
customers across different channels -- or points of contact
between the customer and the company -- which could
include the company's website, telephone, live chat, direct
mail, marketing materials and social media.

Why Identification & Differentiation

Is Important For Banglalink?
Identification will help Banglalink to make the
customers next transaction simpler faster
and cheaper.
It will also lead the customer to belive that he
is important to the company.
Differenciation will help Banglalink to identify
its MOST VALUABLE CUSTOMER (MVC)
The Pareto Principal.
It will help to allocate its resources more
effectively.

Identification strategy of banglalink?

Comprehensive Database
Front office and back office integration
Frequency Marketing for identification.
Customers calling activities.
Get customer to identify themselves.
Sales contest
Sponsored events (Jabbar ar Bolikhela)

raising his hands

Market research (3G Services)
Biometric registration

Differentiation
Emergency balance amount based on
customer loyalty.
Banglalink Push-Pull Service(Cricket,
Weather, Quotes, Jokes, Horoscope, and
Pray time)
Customized offerings
Banglalink Priyojon Program( in star
Cineplex buy one ticket and get another
free, priyojon
insurance)
Priyojon
Silver
Priyojon
Gold
Priyojon Platinum
Instant bonus
Use tk 150-169 per Use tk 170-499 per Use 500+ every
month
month
month
Bundle offer to
new connection

Offers for different customer

segment
Banglalink Bill pay service

Music station

Voice Adda With celebrity

Call me back service

Friend finder (2424)

Banglink Timer SMS

M Ticketing

Health Link(789)

Song Dedication(4226)

Partnering with different

company

Interaction
Interact with customer segment
Facebook page
Website (share your experience)
Banglalink online services.
Banglalink point
Text message
Banglink call center
My banglalink app
Banglalink sales & care centers.

Customization
Customized offer based customer usages and VAS
usages

Customization

Customer Retention
Strategy
Customer points on
usages(Cap,Cup,Pendrive,)
Banglalink call drop services.
Customer friendly
Call me Back service
Rewarding MVC customer.
BL offers
Social Commitment by Blood Donation
program

Recommendations
Need to improve brand personality
It should improve its internet connectivity and GPRS
connections.
Network availability needs to be improved
Effective customer care service.
Lowering call rate.
More network coverage throughout country.
Prompt response to customer complaints
Tariff booklet must be necessary to inform about the
facilities.
Customers want fast & free hot line 24 hours service.