Competition Monitoring

Telenor ‘Easy Paisa – EP’ Launch Outdoor/BTL

Activities
Date of Submission: 15 Oct 2009

Pakistan Mobile Communications Limited 1

 Table of Contents

 Outdoor campaign pictures

 Pictures at Retail Activity

Pakistan Mobile Communications Limited 2

 Overview

Telenor BTL Plan for EP Launch

Campaign: Telenor EP ‘Easy Paisa’ Service outdoor campaign

Outdoor Mediums: Permanent outdoor & temporary acquisition of outdoor campaign

in 18-20 tier I & II cities, streamers/banners campaign, retail fascias, POS material

Launch Dates: 15th October, 2009

Duration of Outdoor Activity:  03 months

Target: Sec A, B & C locations

Scope of Campaign/Activity: Nationwide (starting with LHR/KHI/ISB/FSD/MTN)

Vendors: Adsell Advertisers (South), Sahar Advertisers (Central & North)

Pakistan Mobile Communications Limited 3

 Estimated Cost of NWD BTL Campaign
Sr.
No. Mediums Used Size Quantity Appox Total Cost
350,000 sqfts of
temporary
display and us of
Temporary Hoardings (mix of 90x30s, 60x20s and below) NWD permanent
1 NWD Misc. outdoor

2 Bus Branding – Daewoo buses in Lahore Misc. 08 2.6 Million

Bus Branding – Buses in KHI
3 Misc. 60 12 Million
4 Inflatable in ISB Misc. 5 3.75 Million
5 Bimpers in ISB Misc. 5 3 Million

  Total 45 - 50 Million

Pakistan Mobile Communications Limited 4

EP Outdoor – Defence Main Boulevard, Lahore

Pakistan Mobile Communications Limited 5

EP Outdoor – Cavalry Bridge, Lahore

Pakistan Mobile Communications Limited 6

EP Outdoor – Main Boulevard, Defence & Cantt, Lahore

Pakistan Mobile Communications Limited 7

EP Outdoor – Murre Road, near Faizabad, Islamabad

Pakistan Mobile Communications Limited 8

EP Outdoor – Murre Road, near Faizabad, Islamabad

Pakistan Mobile Communications Limited 9

EP Outdoor – Shahar-e-Quaideen, Karachi

Pakistan Mobile Communications Limited 10

EP Outdoor – Shahar-e-Faisal, Karachi

Pakistan Mobile Communications Limited 11

EP Outdoor – Rashid Minhas road, Karachi

Pakistan Mobile Communications Limited 12

Misc. Outdoor in ISB/KHI/LHR/MTN

Pakistan Mobile Communications Limited 13

EP Outdoor – Kutchery Road, Multan

Pakistan Mobile Communications Limited 14

EP Car Branding in Faisalabad

Pakistan Mobile Communications Limited 15

EP Inflatable in Islamabad

Pakistan Mobile Communications Limited 16

 Retail & Franchise EP Activities

 Fascias
 Retail banners
 Availability signage
 Backlit – display board
 Buntings
 Posters

Pakistan Mobile Communications Limited 17

Pakistan Mobile Communications Limited 18
Pakistan Mobile Communications Limited 19
Pakistan Mobile Communications Limited 20
reshaping lives

Presented By : Marketing Operations