MKT 438 CART Education Expe

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MKT 438 Entire Course And Final Guide

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MKT 438 Entire Course And Final Guide

MKT 438 Entire Course

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MKT 438 Week 1 Individual Assignment Defining Public Relation Paper

MKT 438 Week 1 DQ 1
MKT 438 Week 1 DQ 2
MKT 438 Week 1 DQ 3
MKT 438 Week 2 Team Assignment Public Relations Campaign
Overview Paper
MKT 438 Week 2 DQ 1
MKT 438 Week 2 DQ 2
MKT 438 Week 2 DQ 3
MKT 438 Week 3 Individual Assignment Functions of Public Relation
Paper
MKT 438 Week 3 Team Assignment Public Relations Campaign
Strategy Paper
MKT 438 Week 3 DQ 1

MKT 438 Final Exam Guide

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Completethe Final Examination.

1. The objective of public relations is to sell:

2. The R-A-C-E approach to defining public relations includes the

following components:

3. The job of public relations professional is very much that of an

interpreter, where he interprets:

4. Which of the following trends contributed to the evolution of

public relations in the United States?

5. Public relations goals must be defined by:

MKT 438 Week 1 DQ 1

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Should a company be concerned with public opinion? Why or why not?

MKT 438 Week 1 DQ 2

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Which PR communication tool do you feel is the most effective? Why?

MKT 438 Week 1 DQ 3

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What role does PR play in your organization? Explain your answer.

MKT 438 Week 2 DQ 2

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At what stage of the PR campaign should evaluation occur? Explain

your answer.What are three types of evaluation techniques used in
PR? What are examples of each?

MKT 438 Week 1 Individual Assignment Defining Public Relation Paper

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Resources: University Library, Internet

Write a 700- to 1,050-word paper in which you define PR. Include in
your paper:
Explain your personal definition of PR and definitions from three
different sources, such as the Public Relations Society of
America, textbooks, and so forth.
Compare and contrast these definitions in your paper.

MKT 438 Week 2 DQ 1

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What are some positive and negative aspects of publicity?

MKT 438 Week 2 DQ 3

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How would PR research impact a PR team? Give an example.

MKT 438 Week 2 Team Assignment Public Relations Campaign Overvie

w Paper
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Resources: University Library, Internet, and the Virtual

Organizations can be found on the student website at
Select a PR scenario from the following list:

MKT 438 Week 3 DQ 1

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What PR tools are critical in building long-term relationships an

organization's publics? What are the

MKT 438 Week 3 DQ 2

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What is your organization's relationship with the local, regional,

national, and global media? How does it impact your organization's PR
coverage?

MKT 438 Week 3 DQ 3

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How critical is the internal communications process in PR? Explain.

MKT 438 Week 3 Individual Assignment Functions of Public Relation Pa

per
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Resources: University Library, Internet

Select an organization with which you are familiar, and identify an
issue within that organization that would have both organizational
and societal implications.

MKT 438 Week 3 Team Assignment Public Relations Campaign Strategy

Paper
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Resources: University Library, Internet

Write a 1,250- to 2,000-word paper in which you recommend
strategies to build media relations and generate publicity for the

MKT 438 Week 4 DQ 1

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Why is it important to integrate anticipated crisis responses in an

organization's proactive PR planning?

MKT 438 Week 4 DQ 2

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What potential effects can a crisis have on an organization? Explain

your answer.

MKT 438 Week 4 DQ 3

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Read the case on the Exxon Valdex. What do you see as the top PR
problems from this case and what would you do differently if you were
in the PR department?

MKT 438 Week 4 Individual Assignment Effective Communication Case

Study Analysis
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Resource: The Practice of Public Relations

Select one of the following case studies located in The Practice of
Public Relations or a case study assigned or approved by faculty:
The Tylenol Murders, Ch. 2
Exxon Corporations Bad Good Friday, Ch. 5
The Katrina Kalamity, Ch. 13
Wendys Fingers a Hoax

MKT 438 Week 4 Team Assignment Public Relation Campaign Progress R

eport Presentation
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Resources: University Library, Internet

Prepare a 5- to 7-minute oral Progress Report Presentation
accompanied by 8 to 10 Microsoft

MKT 438 Week 5 DQ 1

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How hastechnologyimpacted the dissemination of information to

global publics?

MKT 438 Week 5 DQ 2

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How can the power of PR influence and change your point of view? Is
this ethical?

MKT 438 Week 5 DQ 3

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How has globalization, technology, and diversity affected PR in the

past five years?

MKT 438 Week 5 Individual Assignment Managing a Crisis Using PR S

imulation Summary
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Resources: the simulation Managing a Crisis Using PR located on

the student website.

MKT 438 Week 5 Team Assignment Final Paper and Presentation (PR C
ampaign
Kudler Foods)
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Resources: University Library, Internet

Prepare 15 to 17 Microsoft PowerPoint slides with speaker notes
illustrating the strategy and tactics of your PR Campaign.

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