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Milk Collection & Dairy

Development

May 2011

Milk Statistics - Pakistan


50 mio Animals
26 mio Buffalo
24 mio
Cows
14
mio Farming Families
31 Billion Litres of Milk annually
(4th Largest producing country)
Good to know:

NCE/FI/DMAIC Training

3-2

190 K farmers bring milk to Nestle


192 million $ paid to Nestle farmers,
1000 $ / year per family, (Av. 7ltr/day)

Area covered: 3 times bigger than Switzerland

MCDD Headcount 2011:


Permanent Employee: 455
Contractual Employee: 543
Milk Supply Agent: 2378

re
o
M
146,000 square km
07 Zones
40 Main Centers.
2633 Chilling Centers.
3080 VMC,s
3120 Tons/day transport
Cap.
~190,000 Milk Suppliers.
NCE/FI/DMAIC Training

3-3

=
m
k
0
0
e
0
,
m
1 Ro
n
tha

va
e
n
e
G

to

Volume Evolution

1998

in million kg / year

From direct Ice


addition
to
modern cooling

2011
NCE/FI/DMAIC Training

3-4

Fresh Milk Quality Checks


At
AtField
FieldLevel:
Level:Village,
Village,Chiller,
Chiller,Main
MainCenter;
Center;Rapid
Rapidscreening
screeningtests
tests
Organolaptic
APT
COB
pH
Acidity
MBRT

Fat
Density
Total Solid
Protein
Sodium

Sugar
Starch
Glucose
Sorbitol
Ref. Index

Urea
Yoghurt
CO3/HCO3
Formalin
Am. Sulphate

Physicochemical
Test

Adulteration
Test

Factory
FactoryLevel:
Level:Comprehensive
Comprehensivetesting;
testing;Tanker
Tankerwise
wise&&region
regionwise
wise
Antibiotics
Added powder
Melamine

26
Tests!
NCE/FI/DMAIC Training

3-5

Aflatoxin M 1
TPC

in addition
to above

Fresh Milk Growth not matching Demand


Pakistan Milk Production1 31 bio. liters
Supply
Growing @
2-4%

Rural

19 bio liters

30%
70%

Demand
Growing @
10-15%

Urban

8.2 bio liters

88% Loose Milk + Sweets

Nestl represents 50% of the processed milk


market with ~500mio litres of fresh milk collection
1 Total milk production ~31 bio liters with 27 bio liters available for human consumption
NCE/FI/DMAIC Training

3-6

STIMULATE
MILK
GROWTH!
5 Pillars
Dairy
Strategy
Nestl Strategy for
Dairy Development

Public Policy
with Govt. +
Stake Holders
Industry
Associations
White Paper
Tax Incentives

Nestl funded
Development
Initiatives

Traditional
Source
Management

Commercial
Farmer
Strategy

Encourage
Industrial
Dairy Farms

Agri-services
UNDP project
VET programs
Demo farm
Satellite Industries

Increase DIRECT
Sources like
Village milk
collection

Best small farmers


Focused support
to increase yield

500-1000 cows
Purpose built
Professional run

CSV Embedded in our Business Model ensuring Farmer & Rural development

NCE/FI/DMAIC Training

3-7

Two thirds of milk will be sourced directly from


farmer by 2016
2006

Mini Supplier
upplier
S
ic
g
e
t
a
r
t
S

16%

Dodhies
ers
m
r
a
ve F
i
s
s
re
Cs
Prog
M
V
rs &
e
m
r
t Fa
c
e
r
Di
er
m
r
a
F
l
ercia
m
m
Co

201
6 %0

25%

45 %

9%

7%

22%

27%

18%

8%

18%

3%

4%

Mega Farms

0%

Mini Supplier / Strategic Supplier roles will be eliminated in


the long run
Village Milk Collection role to be increased
NCE/FI/DMAIC Training

2016
0%
8%

3-8

Task
Force
2007

Actual

Thank You
Good food, Good life