A

PRESENTATION
ON
PROJECT REPORT
A Study On Customer Satisfaction Of Honda
Activa
PRESENTED To:GUJARAT TECHNOLOGY UNIVERSITY
PRESENTED BY :Anand S. Patel
ENROLLMENT NO,(137390585007 )

ABOUT THE COMPANY

NAME OF THE COMPANY:
HONDA MOTORCYCLE & SCOOTER INDIA PVT.LTD.
ESTABLISHMENT YEAR:
Company was established on 20th Aug.1999.
ADDRESS OF THE COMPANY:
Manesar, District Gorgon, Haryana, India .
REPRESENTATIVE OF THE COMPANY:
Mr. Shinji Aoyama, President & CEO.
INVESTMENT OF THE COMPANY:
Rs.300 carore.
PRODUCTION CAPACITY OF THE COMPANY:
10,00,000 Units Per Year

Honda has been the world's largest motorcycle

manufacturer since 1959,as well as the world's largest
manufacturer ofinternal combustion
enginesmeasured by volume, producing more than 14
million internal combustion engines each year.Honda
surpassed Nissanin 2001 to become the second-largest
Japanese automobile manufacturer.As of August
2008, Honda surpassedChrysler as the fourth largest
automobile manufacturer in the United States.Honda
is the sixth largest automobile manufacturer in the
world.

PRODUCT PROFILE
Name
: Honda Activa
Manufacturer
: Honda Motorcycle and Scooter India
Production
: 2001-Present
Engine
: 125 cc 4-stroke, single-cylinder, aircooled
Power
: 7 bhp (5.2 kW) or 8 bhp (5.71 KW) in
2015 mode
Brakes
: rum, 130mm (front & rear) with CBS
Wheelbase
: 1,238 mm
Dimensions
: L: 1,761 mm, W: 710 mm, H: 1,147
mm
Seat height
: 765 mm
Fuel capacity
: 5.75 l or 5.3 l in 2015 model

LITERATURE REVIEW

Automobile Industry

Milind Bade (2011)

GM-Marketing, Bajaj Auto, has mentioned that Bajaj

Auto Limited is currently trying to move the industry
from a commuter to a biker mindset and at present the
focus of the company is on keeping the sub brands and
the mother brand different and the main motive behind
establishing individual brand is to create differentiation
which would help Bajaj auto, as an organization to
develop relationship easily with its customers.

Philip Kotler (2012)

Harley Davidson dealers ranging from the CEO to the sales staff,
maintain personalized relationships with customers through face to
face and social media contact. Knowing customers as individuals
and conducting ongoing research to keep up with their changing
expectations and experiences which helps Harley Davidson to
define their customers needs better.

RESEARCH METHODOLOGY

Research methodology is a way to systematically solve the research problem. It may

be understood as a science of study how research is done scientifically. In it we study
the various steps that are generally adopted by the researcher in studying his
research problem along with the logic behind them.

Research Design:
The proposed study is of EXPLORATORY NATURE.

Primary Data:
Primary data i.e. collected for the first time. It is fresh and originally
collected by the surveyor.
I will used only primary data in calculating the study and collect the data.

Sampling Design:
All people residing in Bhiwani in universe.
People existing & Potential customer are our population.

Sample Size:
A sample of 100 respondents from
the different locations from Bhiwani
City.
Tools and analysis:
Structured Questionnaire Primary
Data.

DATA ANALYSIS AND INTERPRETATION

Q.1

Do you have any non-geared scooter?

YES

97

NO

TOTAL

100

YES
NO

97

Q .2 Why did you prefer Honda Activa?

Cheaper
Good mileage

13
52

Easy to Drive
Companys Image

22
10

Other
Total

0
97

10

13

Cheaper
Good mileage

22

Easy to Drive
Company's Imags
52

Others

Q .3 From where did you get reference or information of Honda Activa?

Friends
Relatives
Promotional
Advertisement
Dealers
Sales person
Mass Media
Others

72
11
5

Total

97

5
1
3
0
5

5 13

Friends
Relatives
Promotional Advertisement

11

Dealers
Sales person
72

Mass media
Others

Q .4 Which were your alternative against Honda Activa?

TVS Scooty
Mahindra Duro

2
32

Suzuki Access
36
Hero Honda Pleasure 7
Total
97
40
35
30
25
20
15
10
5
0

TVS Scooty

Mahindra Duro

Suzuki Access

Hero Honda Pleasure

Q .5 Since how long you are using Honda Activa?

Less than 6 month 8
3 to 6 year

40

6 month to1 year

More than 6 year

1 to 3 year
Total

20
24
97
8

24

Less then 6 month

3 to 6 Year
40

6 month to 1 year
More then 6 year
1 to 3 year

20
5

Q .6 Will you prefer to Purchase Honda Activa Next time?

Yes
No
Cant say
Total

87
8
2
97

2
Yes
No
Can't Say
87

Q .7Will you recommend to other to purchase Honda Activa?

Yes

92

No

Total

97

Yes
No
92

Q .8 Overall are you satisfied with Honda Activa?

Highly Dissatisfied
Dissatisfied
Neither satisfied nor dissatisfied

30
15
11

Satisfied
Highly Satisfied
Total

14
27
97

27

30

Highly Disstisfied
Dissatisfied
Neither Satisfied nor
dissatisfied
Satisfied

14
11

15

Highly satisfied

Q .9 Give your opinion regarding attributes of Honda Activa?

Attributes

Highly
Dissatisfied

Dissatisfied

Neither
satisfied
nor
dissatisfied

Satisfied

Highly
Satisfied

Total

Engine
Efficiency

25

24

45

97

Mileage
(or) Average

30

42

24

97

36

58

97

29

40

15

97

Price

76

17

97

Look

46

45

97

Durability

11

45

20

97

After Sales
Service

25

20

34

17

97

Availability

15

30

10

20

22

97

Resale Value

85

35

97

Pick up
Maintenance

100

90

80

70

60

Highly satisfied
Satisfied

50

Neither Satisfied nor Dissatisfied

Dissatisfied
Highly dissatisfied

40

30

20

10

10

Q .10 What mode of do you prefer?

Cash

95

Company loan

Finance schemes

Others

Total

97

Cash
Company loan
Finance Schemes
Others

95

Q .11 Occupation of the respondents ?

Student
Service
Business
Professional
Total

81
8
5
3
97

3
5

Student
18

Service
Business
Professional

Q .12 Rate the design of Honda Activa is?

Best
Better
Good
Moderate
Total

59
16
12
10
97

10
12

Best
Better

16

59

Good
Moderate

RESULT AND FINDING

Respondents

in the income group of 10,000 to 15,000 and 20,000 and above using

active.
Among
Only

the 100 respondents surveyed mostly 90% customer are satisfied with this bike.

10% customer is dissatisfied with the Honda active, because of average.

Most

of customer is educated and qualified; people are suggest her bike or

recommended the company name.

Batter

Mileage

Novel

Style

Offer

provider

Percentage
Long

of well equipment service station

lasting durability

LIMITATION OF THE STUDY

Honda Motors service station is excellent, careful with personal

information and is value for money . The overall opinion about HONDA
Motors is very good. 86% people agreed that the sales persons are
knowledgeable and 14% strongly disagreed that the sales persons are
knowledgeable. 64% people agreed that the sales persons spent enough
time with them before the sales and 36% strongly agreed with this. 62%
agreed that sales persons spent enough time with them during the sales,
while 34% strongly agreed that the sales persons spent enough time with
them during sales and only 4% disagreed with this. 60% agreed that the
sales persons spent enough time with them after sales, 26% strongly
agreed with this and 14% disagreed that the sales persons spent enough
time with them after sales. 94% agreed that the display of merchandize
was attractive and 6% strongly agreed that the display of merchandize
was attractive.

BIBLIOGRAPHY

www.wikipedia.com

www.slideshare.com

http://www.zigwheels.com/newbikes/Honda/Activa-3G

http://
auto.ndtv.com/news/honda-the-biggest-gainer-in-terms-of-two-wh
eeler-market-share-1401842
www.scribde.com
http://
www.mouthshut.com/bikes/Honda-Activa-3G-reviews-925733227

www.infoauto.com

www.hondamotors.com

http://www.carandbike.com/honda-bikes/activa-3g

http://
www.business-standard.com/article/management/honda-rides-into

THANK
YOU