Beruflich Dokumente
Kultur Dokumente
bynancyduarte
TABLE OF CONTENTS
INTRO
Pages 38
01
02
03
04
TheCasefor
Slidedocs
Writinga
Slidedoc
Designing
aSlidedoc
Delivering
aSlidedoc
Pages 936
Pages 3798
Pages 99136
Pages 137159
+ Content Creation
+ Case Study: Dense
Slides Converted
+ Architecture of
a Slidedoc
+ Data and
Diagrams
Clarify Content
+ Case Study:
SAP Top 10
+ Visual Systems
Unify
+ Case Study:
Power of Story
+ Grids Add
Structure
+ Breathe With
White Space
+ Typesetting
Amplifies Whats
Important
+ Printing and
Projecting
Slidedocs
+ Distributing
Slidedocs
+ Case Study:
From Cinematic
to Slidedoc
+ Spread Big Ideas
With Slidedocs
Duarte,Inc.2014
STUDIJ SLUAJA
SuzanneCharmersvaanjezaposlenik
tvrtkeAdvancedPhotonixInc.(API)Iz
odreenograzlogaodluilajedatiotkazi
napustititvrtku.
Kao
Chanjedalaotkaz,otilanapetomjeseni
odmorsasuprugomtesenakontoga
zaposlilaustart-uptvrtkiukojojje
napornijeraditinozaposleniciobavljaju
vievrstarazliitihposlova
razlog je navela da se
zasitila svega te da joj je posao
postao rutina, to joj se nikako
ne svia.
LINK:PICTORIALLEARNING
LINK:MULTIMEDIALEARNING
LINK:SCIENTIFICSTUDY
Reklajedajojjepotrebanduiodmor
kakobinapunilabaterijeinastaviladalje.
Ponuenajojjepoviicauzdodatne
novanenaknade,noonaimadovoljno
novacakojijezaradilanadionicama
raznihStart-uptvrtkizakojejeradilaija
jevrijednostnagloporasla.Ponuenjojje
iveiuredteboljiuvjetirada,nonitoju
nijeuspjelozadrati..
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5CModelrjeavanjaCaseStudyja
Case study e se rijeiti primjenom 5C modela koji se sastoji od nekoliko faza prikazanih u
nastavku.
Komunikacija
(Communication)
Kreiranje(Creation)
5C model
Suradnja
(Coopeation)
Kontekst(Context)
Kreativnost
(Creativity)
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Kreiranje(Creation)Suradnja(Cooperation)
Resource Investigatorusporeuje
znanjetimasastvarnimznanjem,
procjenjujevanostznanjakojelanovi
posjeduju.
Implementers planirajupraktinui
efektivnustrategijukojaebitito
efikasnija.
Completer Finisherskoristesenakraju
projekta,pronalazegreke,provode
kontrolukvalitete.
Teamworkers povezujutim,
indentificirajuzadatkeiodraujuihna
nainkojijenajboljiizadobrobittima.
Shapersosiguravajudasetimkreeu
dobromsmjeru.
Specialist osobasnajboljimi
najdetaljnijimznanjemopodruju,jedan
odkljunihlanovatima.
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Kreiranje(Creation)Suradnja(Cooperation)
Viktorija Ivandi
Ira ari-Ormu
Maja Trstenjak
Dodjeljenauloga:Resource
Investigator, Teamworker
Dodjeljenauloga:Plant, Completer
Finisher, Implementer
Dodjeljenauloga:Monitor Evaluator,
Co-ordinator, Shaper
Duarte,Inc.2014
Kontekst (Context)
SlidedocsisatrademarkofDuartePressLLC.Allrightsreserved.
to je motiviralo Suzanne
Chalmers?
Motiviraojujeizazovradnogmjestaielja
zauspjehom,dinaminimizanimljivim
radnimokruenjem.
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Kontekst (Context)
Koliko je vana struktura posla u
ovom primjeru?
Izrazitojevanajerjeizprimjeravidljivo
kakoSuzannenijeprvaosobakojaodlazi
izfirmenakonkratkogvremena,veje
fluktuacijaradnikastalnaivelika.To
nikakoneideukoristpoduzeutejeznak
dajepotrebnonetopromijeniti.Budui
dajeveinanavelakakojeproblem
prvenstvenodosadnarutinaposla,trebalo
biseciljatidaseovajproblemrijei.
Kompanija
Trite
KompanijaAppliedPhotonicsinc.Bavise
izradomvisokotehnolokihoptikih
predmetatojeudananjemsvijetu
elektronikeprilinovanopodruje.No,
sudeipooskudniminformacijamana
njihovojwebstranici,kompanijaje
trenutnoviefokusirananaproizvodnego
nasvojezaposlenike,takodadijelaza
upravljanjeljudskimpotencijalimagotovoi
nema,asekcijazaprijavuzakarijereje
vrlotura.Ovimesedanaslutitikakojo
uvijekdovoljnopanjenepridajuljudskim
potencijalima,aopenitidojamnaprilino
skromnustranicuodajenekuvrstu
zaostalostizanajnovijimtrendovima.
Tritejeglobalno,premdanajveiudio
tritajebaziranuSAD-u.Njihovisu
proizvodivanakomponentadananjicei
razvrstanisuprematritimauproizvodi
zatestiranjeimjerenje,medicina,
telekomunikacije,obranaisvemirska
tehnika.Tosuvisokorazvijeniizahtjevni
proizvodikojitraespecifinegrane
industrijeusvojimposebnimdijelovima.
Jedansuodvodeihdobavljaausvojoj
brani,stogasunatritudostadobro
pozicionirani.
Vanjska okolina
Najvea prijetnja ove kompanije je njena
konkurencija, odnosno njihov odjel istraivanja i
razvoja. U ovoj je brani potrebno biti
inovativan i pratiti nove trendove te po
mogunosti prvi izbaciti bolji proizvod na trte.
Trendovi im idu u korist, sve se vie ovakvih
ureaja koristi u ciljanim podrujima koja su
stalna, stabilna i iz dana u dan se ire i
dobivaju na znaaju (npr. medicina ili vojna
industrija).
Konkurencija
Potrebno je biti bri od konkurencije i napraviti
bolji proizvod u to kraem roku. Konkurencija
nije velika, ali je jaka, no ovaj tvrtka, sudei
prema informacijama dostupnima na web
stranici, lider je u svom podruju pa tu poziciju
treba samo zadrati.
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Generiranje rjeenja
Iz navedene analize, brainstormingom se dolo do etriri mogue strategije rjeenja.
4. Rekonstrukcija radnog
prostora.
Strategije
2. Benefiti
Davanjeodreenihbenefita,ne
novanih.Suzannijemogue
ponuditiunapreenjeimogunost
razvojakarijereteosobnograzvoja.
Ustudijujesluajanavedenokako
uvjetizaradnisubanajbolji,daje
punozaposlenikanamalomprostoru
tedaseljudineosjeajudobro.
PremdajeSuzanneponuenvei
ured,onanatonijepristala.Loe
ureenjeradneokoline,odnosno
interijeraloeutjeenaljudskupsihu
nadaljenamotivaciju,modane
svjesno,vetopodsvjesnostvara
ostaleproblemekojimogunastatipa
takoiposlomkaooblikomrutinei
dosade.
3. Briga za davanje
razliitih radnih zadataka.
Ovojetakoervezanozaunapreenje
odjelaljudskihpotencijalakojibitrebali
utjecatidaljenavoditeljedrugihodjela
dasvojimzaposlenicimaispuneeljui
natjerajuihdabuduproduktivniji.
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S1
S2
S3
S4
Financijsko ulaganje
Razdoblje isplativosti
Kompleksnost uvoenja
Utjecaj na kompaniju
UKUPNO:
13
22
23
15
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SNAGE
PRILIKE
SLABOSTI
PRIJETNJE
12
Odgovorite opisno:
U poduzeu mi najvie
smeta _______ i mislim da bi
se to moglo promijeniti na
nain da _______
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Sastojiseseodaktivnostiprovedbeonlineanketeod
stranezaposlenikaodjelaljudskihpotencijala
postavljenenaIntranetpoduzea,analizerezultata,
edukacijeorganizatoraradaupodrujuupravljanja
ljudima,dodjeljivanjarazliitihradnihzadatkaodstrane
zaposlenkavoditeljasvakogpojedinogodjela,ponovne
provedbeankete,analizerezultataikorekcija,stime
daseaktivnostkorekcija,kojajeujednoizadnja
aktivnostnastavljausljedeemvremenskomrazdoblju
namodadrugaijinaintejezatopotrebno
naknadnoizraditigantogramsukladnorezultatima
ankete.
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Rizik
Scenarij
rizika
Krivo popunjene
ankete
Moguejeda
zaposlenicineeovaj
projektshvatitiozbiljno
paepopunjavati
anketenaloineistinit
nain
Anketa loe
implementirana u
sustav
Programerimogukrivo
isprogramiratianketu
pasustavevaluira
kriverezultate
Organizatori rada ne
obavljaju svoj
posao
Voditeljiodjelapruaju
otporpromjenama
zbognedostatka
vremena
Utjecaj na
projekt
Kako reagirati
velika
veliki
uanketupostavitiposebna
kontrolnapitanjakakobise
provjerilavjerodostojnost
odgovora,upozoriti
zaposlenikenavanost
anketeicjelokupnesituacije
mala
velika
provjeritiradsustava,staviti
anketunadvijeonline
platforme-internetiintranet
velika
organiziratiradionicei
sastankenakojimase
objanjavavanostprojekta
ipojasnitiimalatezabrzoi
jednostavnoorganiziranje
posla
Vjerojatnost
srednja
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Rightnow,youarereadingalong-form
slidedoc.Itsprobablydifferentthanthe
lastfileyousawdevelopedinpresentation
software.Idecidedtomodelwhata
slidedocisbyusingthemediumasthe
messageandreleasingthisbookin
PowerPointsothatyoucan
deconstructit.
Some things you may notice:
Pageshavemorecopyand
visualexplanationsthana
cinematicpresentation
Templatesystemusesgrids,
columns,andfullsentences
Denseanalyticalexplanations
appearthroughoutthebook
So,enjoypokingaroundandlearning
fromthisslidedoc.
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Yourinformationcouldbeconsumed
aheadoftimeandthemeetingtime
couldbeusedforconsensusbuilding
Understand the
visual display of
information so the
Hopefully,youvealreadyreadmy
audience can see
what
youre saying.
previousbooksasafoundationtohelp
createstrongcontentandcompelling
cinematicvisualsforyour
presentations.
Create persuasive
story content to
connect to an
audience who
responds with
action.
Thisnewbookcoverskeyinsightsfor
creatingaslidedoc.Yourslidedocswill
bemoreimpactfulifyouveread
Resonate andSlide:ology.
Create persuasive visual
documents for the way people
consume information today.
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TheCasefor
Slidedocs
+ The Call for Conversations
+ Reintroducing the Slidedoc
+ Connecting With Your Audience
+ Case Study: Slides to Slidedocs
01
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01
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W eveadoptedthisbehaviorforagood
reason:presentationsareoneofthebest
waystocommunicateideas,persuadean
audiencetoadoptanidea,andpursuea
courseofaction.
Yet,manypopulararticleshavegrabbed
headlinesandwonpraisebycallingforan
endtopresentations.
W hileIwouldntgosofarastosay
presentationsareevil,Idobelievethat
wecoulddoabetterjobofcreatingand
usingthem.
However,eventhebestpresentationwont
workifitsnotdeliveredintheright
context.Justlikeyouwouldntgivea
presentationtotellsomeonetheresatige
rbehindhim
,therearecertainbusinesssettingswhere
apresentationisnttherightapproach.
Butmostpeopledoitanyway,becauseits
whatweknow.Andthatswherethe
troublebegins.
Infact,Ivebuiltathrivingbusinessand
writtenthreebest-sellingbooksonhowto
makepresentationsmoreeffectiveand
enjoyable.
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Theverbalback-and-forthofchallenging
anddefending,resistingandaccepting,
andcreatinganddestructing,refinesthe
ideawhilehelpingyoubuildcredibilityby
showingyourcommandofthecontent.
SLIDE14:SIRRICHARDBRANSONINTERVIEW
SLIDE22:SHERYLSANDBERGINTERVIEW
SLIDE27:JEFFWEINERINTERVIEW
Asaresult,informedconversationscan
helpyoubuildconsensusanderode
resistancetoanidea.Thesebenefitsare
thereasonswhyseveralnotable
executives,includingSirRichardBranson,
SherylSandberg,andJeffWeiner,have
calledforanincreasedemphasison
conversations.
Insteadofpresenting,wevefoundthat
everyonecangetuptospeedquicklyif
yougivetheminformationbeforehand,or
allow10minutesatthebeginningofthe
meetingforpeopletoreadaslidedoc.
Then,eachpersonisfullyinformedforthe
discussion.Plus,theycanrefertothe
materialsastheydiscusstheissues.
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FounderandChairman,VirginGroup
Photo:virgin.com
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Presentation
Needtocommunicate
analready-formedidea
Alreadyhaveinformationabout
theaudienceswantsandneeds
Needtoinform,persuade,
orentertainanaudience
Doesnotrequirereal-time
feedbackfromtheaudience
Needasingleeventtomovean
audiencetowardyourobjective
Conversation
Needtobuildupon,getconsensuson,
ormorefullydevelopanidea
Needmoreinformationaboutthe
groupswantsandneeds
Needtobuildapersonalrelationship
withtheaudience
Needthegroupsinput
inordertomoveforward
Needcontinuousengagement
toaccomplishyourobjective
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+ Reintroducing
the Slidedoc
01
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Ifyouuseadocumentformat,youcan
addmoredetailwhilestillallowingpeople
toconsumeinformationattheirownpace.
However,thedensenatureofdocuments
canraisesomeissues.Veryfewpeople
lookatapagefullofbusinessproseand
think,Thislookslikegreatreading.Icant
waittodivein!
Also,documentscanbedifficultto
referenceduringadiscussion.Has
anyoneeveraskedyoutofindthethird
sentenceinthesecondtolastparagraph
insectionfour?Ifso,howlongdidittake
tofindit?
W henyourefertoadocument,youlose
valuabletimejusttryingtogeteveryone
tothesameplacenevermindyour
actualpoint.
Finally,manypeopleprocessinformation
fasterandunderstanditbetterifits
presentedvisually.Byhandingoutpages
fullofparagraphs,youreputtingup
barriersontheroadtounderstanding
notthebestwaytostartameeting.
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SPECTRUM OF USE
Document
Everydepartmenthaslonganddense,butnecessary,
documentationintheformofmemos,reports,manuals,and
briefs.Theseartifactsareusefulforholdingalotofinformation
inasinglecontainer.
Presentation
Everydepartmentalsohaspresentationsituseswhenpeople
needtocombinethepowerofthespokenwordandcompelling
imagestopersuadeanaudience.
Characteristics of a Document
Characteristics of a Presentation
Exhaustive
Cinematicstory
Topicalstructure
Dramaticstructure
Informative
Transformative
Analyticalprocess
Creativeprocess
Visuallydense
Visuallysparse
Intendedtoberead
Intendedtobeheard
Self-guided
Presenter-guided
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Slidedoc
Neitherdensedocumentsnorsparse
slidescontaintherightbalanceofdetail
andscanabilitytobeusedasapre-read
orhandout.Slidedocscombinethe
strengthsofdocumentsandpresentations
whileminimizingtheirweaknesses.
Characteristics of a Slidedoc
Explanatory
Modularstructure
Educational
Visualthinkingprocess
Tightvisual-to-proseratio
Understoodquickly
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WHAT IS A SLIDEDOC?
HowcanIbesosure?Becauseitsbeen
infrontofusthewholetimethis
awesomewayofcommunicating
informationthatsbotheasilyconsumed
andeasilyreferenced.Manypeople
haventrealizedthebrilliancebehind
theseartifacts,becausetheyvebeen
usingtheminthewrongway.
Insteadofallowingaudiencestoread
theseslidedocs,peoplehavebeen
presentingtheminlong,boringreadalongsandputtingaudiencestosleep.
Bydoingthis,peoplehavelearnedto
overlookpresentationsoftwareasatool
forcombiningwordsandvisualsinaway
thatallowspeopletoquicklyconsumeand
spreadinformationinatomicbites.
W hileusingpresentationsoftwareisthe
easiestwaytocreateaslidedoctoday,the
conceptactuallypredatessoftware.
Infact,HughesAircraftpublishedareport
onthe
SequentialThematicOrganizationofPubl
ications(STOP)
in1965.
ProponentsoftheSTOPmethodbelieved
thatcommunicatinginformationbyputting
asingleideaonapageandsupportingit
withtextandpictureswasamoreconcise
andcollaborativewaytobuilddense
proposalsandreports.
Similarly,slidedocsallowcommunicators
tobreakcomplexideasintosmallchunks
ofinformationandgivereadersthetimeto
absorbtheinformationattheirownpace.
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Sheryl Sandberg
COO,Facebook
Photo:Copyright2010DrewAltizer,FinancialTimesSource:http://drte.co/pz
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PRESENTATION SOFTWARE IS
THE RIGHT TOOL FOR THE JOB
Presentationsoftwarecanbeagreat
publishingtool.Theabilitytointegrate
words,visuals,andotherinteractive
elementslikehyperlinksandvideoarea
fewofthekeyattributesofaslidedoc.
Youdbesurprisedbythenumberand
qualityofideasthatbegininpresentation
software.Manypeopleuseittocreate
conceptsandstrategies,andplentyof
greatideastrickleoutoftheseapps.
First,itsapracticalalternativeto
professionaldesignsoftware,whichis
expensiveandtakesyearstolearnwell.
Whymakethatinvestmentwhenatool
youuseeverydaywillworkformostof
yourcommunicationneeds?Granted,
professionaldesignersserveagreat
purpose.Designersspendyearslearning
theeffectivedisplayofinformation.For
high-stakescollateralofanykind,nothing
canreplaceadesignersabilitytovisually
guideandengagethereader.
Lastly,veryfewtoolsallowyoutopickup
entirepages,rearrangethem,easily
mergethemintoexistingdocuments,or
savethemintotheirownfile.Theease
withwhichyoucanaccomplishthese
taskswithpresentationsoftwaremakesit
theperfectplatformforspreading
information.Iveseenslideswehelped
createforaclientinonepartofthe
companycomebacktousrepackagedin
adeckfromacompletelydifferent
department.Itsatestamentto
presentationsoftwaresuniqueabilityto
facilitateandspreadideas.
Second,presentationsoftwareis
pervasive.PowerPointisinstalledon
morethanabillioncomputersworldwide.
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+ Connecting With
Your Audience
01
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Nowthatwehavethistool,howdowe
knowwhentouseit?Whenisitbetterto
sendpeopleaslidedoc,andwhenshould
yougiveapresentation?Theanswer
dependsagreatdealonthesituation,but
muchofyourdecisionshouldboildownto
twoquestions:
External
Proposal
ResearchFindings
EarningsReport
ClientStrategy
SalesSheet
RFI
CaseStudy
WhitePaper
Datasheet
PressBriefing
InvestorPresentation
ExecBriefing
VCPitch
KeynotePresentation
ProductLaunch
AnalystPresentation
SalesPresentation
CorporateOverview
Slidedoc
Presentation
ResearchFindings
Reports
Brief/Memo
CorporateStrategy
ExecutionPlan
Appendix
StaffMeeting
StatusUpdate
Lecture/Training
InternalLaunch
BoardMeeting
VisionMeeting
All-HandsMeeting
QuarterlyUpdate
ProjectOverview
Internal
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Space limitations
forceaslidedocsauthor
toboildownthematerial
toitsessence.Done
correctly,thismakesthe
materialmoreclearto
thereader.
Visualized ideas
helptheaudiencesee
whatyouresaying.
Whencriticalbusiness
decisionsneedtobe
madequickly,visually
articulatedconcepts
reducethetimetoreach
consensus.
Time savings
areachievedby
allowingtheaudienceto
readthematerial
insteadoflisteningtoit
bepresented.(Imagine
ifIpresentedthis
documenttoyou
insteadofgivingit
toyoutoread!)
Consensus building
isaccomplishedwhen
peoplehavetimeto
discussthematerial.
Afterreadingaslidedoc,
peoplecangatherto
haveconversations
aboutitthatcreate
movementtoward
objectives.
Shorter time to
understanding
happenswithmaterial
thatsbeenparsed,
structured,and
visualized.
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Jeff Weiner
hoto:Copyright
Source:Phttp://www.linkedin.com/today/post/article/20130701022638-22330283-a-simple-rule-to-eliminate-useless-meetings
CEO,LinkedIn
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Convert Documents
to Slidedocs
Convert Teleprompter
Text to Slidedocs
Convert Slides
to Slidedocs
Greatinformationisoftentrappedin
densedocuments.Rechunkingand
turningwordsintopictureshelpsmake
themunderstood.(Seecasestudyon
nextpage)
W hensomethingisneitheraslidenora
slidedoc,itcanbeanawkward,readalonglength.Eithershortenthecopyinto
aslideforprojection,oraddmorecontext
toitsoitsastand-aloneslidedoc.
(Seecasestudyonaddingcontenton
pages58to63)
Ifyoureagreatpresenter,simplevisuals
workforprojection.Sothenwhatdoyou
doafteryourtalkwhensomebodyasksfor
acopyofyourslides?Embedyourslides
asgraphicsinaslidedocwithlonger
prose.(pages149to154)
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CASE STUDY
Converting
Documents
IntoSlidedocs
Thiscasestudytransformslengthy,text-basedprosefromNOAAsSolarPhysicshigh
schoolcurriculumintoavisuallyrichandeasilyconsumableslidedocthatengagesthe
readerandpassesalongknowledgequickly.
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Source:http://www.swpc.noaa.gov/Curric_7-12/Chapter_1.pdf
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Before
After
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PUBLISHING IS CHANGING
There has been an incredible sea of change in publishing over the past
few years. Large publishers are scrambling to figure out the digital era
and digital book sales are surpassing traditional print books.
In2008,whenmyfirstbookwas
published,therewereonlyahandfulof
otherbusinessbooksthatusedvisualsas
heavilyaswedid.Now,severalbusiness
booksperyeararereleasedwithavisual
focus.Theuptickinvisualbooksisclosely
relatedtoorganizationspresentation
cultureandhowweconsumeinformation
onaday-to-daybasis.
Theintroductionoftabletsanddigital
bookshasconditionedpeopletoreadon
screens.Yet,Istillhaventfounda
publishingplatformthatmakesiteasyto
publishadigital,visualbookthatworkson
allscreens,acrossallplatforms.
Anotherbenefitisthefactthatslidedocs
arenttrappedinaproprietaryplatform
thatisdifficulttopromoteorsharewith
others.Youcanconvertslidedocstoother
fileformatssuchasPDF,HTML,video,
andimagesrelativelyeasily.
Slidedocs,ontheotherhand,are
multiplatform.Youcandistributethemvia
e-mail,tablets,servers,orsocialmedia
likeSlideShare.
Allthiscanbedoneinanapplicationthat
youuseeveryday.
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Writinga
Slidedoc
+ Content Creation
+ Case Study: Dense Slides Converted
+ Architecture of a Slidedoc
+ Data and Diagrams Clarify Content
+ Case Study: SAP Top 10
02
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+ Content Creation
02
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Takeamentalwalkintheirshoes.
Anticipatetheirconcerns,theirquestions,
andtheircircumstances,andkeepthose
thoughtsinmindasyouconstructyour
copy.Youllbegladyoudid.
Thetruthisthatnomatteryourmodeof
communication,youraudienceshould
alwaysbeyournumberonepriority.They
mustunderstandyourmessage.Without
theirbuy-in,yourmessagedoesntgo
anywhere.
Peoplearentmotivatedbywhats
important.Theyremotivatedby
Whatsinitforme?Asyoucreate
yourslidedoc,remembertomakeit
evidenttoyourreaderswhatsinit
forthem.
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Youknowwhenyourunintooneofthese
pieces,becauseyoulookupattheend
(ifyoumakeittotheend)andthinkto
yourself,Whatjusthappened?
Youdonteverwantsomeonetofinish
yourslidedocwithaconfusedlookontheir
face.ThatswhyyoustateyourBigIdea.
Traditionally,theBigIdeamustcontainthe
followingthreerequirements:
Example
lidedocsspreadyourmessagethrough
S
modularcontent.
lidedocsempowerpeopletoquickly
S
understandandeasilyshareyourideas.
lidedocsspreadyourmessagethrough
S
modularcontentthatempowerspeopleto
quicklyunderstandandeasilyshareyourideas.
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Emissary:
Reference material:
Follow-up material:
Sent to executive:
Ifanexecutiveasksyouto
sendalongyourslides,they
justwantthefactsanda
reasontobelievethatyour
ideaisagoodone.Fiveslides
seemstobethetolerancelevel
forpeopleinpower.Sendthem
whattheyrequested;theyre
sharpenoughtofillinthe
gapsthemselves.
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Filter
Dontassumethatyourreaderswillfollowyourleadbecause
yourideaisimportanttoyou.Usewordsandvisualstoexplainto
youraudiencewhyyourideaisimportanttothem.
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oneIdeate
two Create
three Refine
First,followinganeditorialprocesswillhelpbothyouandyourteamfocusonthemain
messageyouwanttocommunicate.Second,itwillfocusyourattentiononasingletask
andkeepyoufromfeelingoverwhelmed.
Tosetupyoureditorialprocess,stepbackandlookattheprojectasawhole.Define
theintentoftheslidedoc,andstayfocusedonthebestwaytoconveythatinformation
toyouraudience.Then,followthesethreestepstocompletingthecontent:ideate,
create,andrefine.
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STEP 1: IDEATE
Onceyouidentifyrelevanttopicsthatsupportyouridea,invite
therestofyourteamintomakesureyouvecoveredallthemain
pointsandconfirmthattheoverallflowofyourslidedocworks.
Again,itsimportanttothinkaboutyourslidedocasawhole.Ask
yourself,Howwillmyaudiencenavigatethroughthis?
ManytimesatDuarte,wepastetheentireslidedoconthewall
andrearrangetheindividualpagesuntilwehavealogicalorder.
Solidstructurecreatesanimpactfulexperiencetoguidethe
audiencethroughtheslidedoc.
ThisisalsowhereIstartthinkingabouthowIwantthereaderto
feelastheypagethroughthematerial.
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STEP 2: CREATE
Afteryouvecapturedyourteamsideas
aroundtopicsandestablishedarough
storyflow,spillallyourthoughtsonthe
page.Dontholdback;itdoesnthaveto
befullyformedyet.Simplypourout
everythingthatcomestomind.Useeach
pageasabuckettocollectconceptsand
ideasforeachtopic.
Byfollowingthispath,yourecreatinga
wealthofideasandinformationthatyou
canchoosefrominthenextstep.Youre
alsospeedingpastthementalblocksthat
cankeepyoufromcapturingyourbest
ideas.
Quantity
Exhaustyoursubjectqualitywillcome
withthenextstep.
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STEP 3: REFINE
Once you have your ideas collected, refine them. This is the time to craft
your copy and make sure every word and every sentence contributes to
the main idea on the page and the slidedocs Big Idea.
Onceyourehere,itsagoodtimetoinvite
yourteambackin.Makesuretheyhave
context,butalsoencouragethemtobring
acriticaleyeandrepresenttheneedsof
youraudience.
AtDuarte,wereposteverythingonthe
boardandtakeasecondlookattheflow.
Withamorefullyfleshedoutversion,we
refinetheslidedocuntilwefeelwehave
therightflowandrightinformationon
eachslide.
Refine
Duringthisstep,wealsoensurethatthe
informationischunkedproperly.This
attentiontothebigpicturepaysoffin
readercomprehension.
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a
Duringapresentation,youhaveacaptive
audience.Withaslidedoc,theycan
simplystopreading.
So,organizeyourinformationinaway
thatseasilydigestibleandhelpsguide
yourreadersthroughtheslidedoc.
Thebestpresentationslidesusejusta
titleandminimaltext,whereasaslidedoc
canusemanymoreorganizational
techniquesthatmakeiteasiertoscanand
drawtheeyethroughthematerial.
Inthefollowingpages,welldiscusshow
toturntextintosomethingthatgrabs
youraudienceandeffectivelyconveys
youridea.
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Itmakesiteasierto
stayfocusedona
singlesubject.
Itkeepsyoufrom
exhaustingyour
audience.
1
Informationseekersthriveonconcision.
Ifourtendencytoreadtweetsandtext
messagesoverlong-formarticlesisnt
enoughtoconvinceyouofthisfact,
considerthis:Asmuchas50percentof
dailycognitionisspentdaydreaming.
Thismeansyoudonthavealotoftime
tosaywhatyouwanttosay,sogetto
thepoint.Clarityandconcisionshould
Itprovidesroom
forvisuals.
alwaysbeyourguidewhen
communicatingamessage,especially
whenwritingyourslidedoccopy.
W evefoundthat100wordsperpagesis
concise.Thisbookyourereadingis
considereddensewithupto250words
perpage.Anymorethanthat,andyou
shouldcreateadocument.
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Forexample,youcouldhaveatitleread
NetworkRouterOptions.Butwhatabout
theoptions?Andwhatdoesitmeanto
youraudience?Instead,youcouldsay,
FastNetworkRoutersSpeedTimeto
Market.
Insteadofinformingyourreadersthat
youreabouttotellthemaboutrouters,by
changingthetitleyouveintroducedtwo
moreideas:1)Itsafastrouter.2)Itwill
helpyouraudienceaccomplishagoal.
Thatsnotabadtradeforfivemorewords.
Reviewthetitleafteryouwritethebody
copyandaskyourselfthreequestions.
First,doesthecopysupportthetitle?If
not,youmightneedtochangethetitleor
changethecontenttosupportthetitle.
Second,doesthetitlefitwithinand
supportthegreaterslidedocmessage?If
not,thenyoumightnotneedtheslideat
all.Third,isthetitleconcise?Ifyourtitleis
longerthantwolines,tightenitbycutting
outthefluff.
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Viewingyourslidedocinoutlineviewgives
youanopportunitytoaudityourstoryflow.
Presentationsoftwaresdefaultdisplayis
theleftpanelhighlightslideview.Toview
slidetitlesonly,simplyclickthetabfor
outlineviewandreadthroughyourslide
titlesinorder.Eachtitleshouldgiveyoua
goodunderstandingofwhatthatpageis
about.Whenyoureadthemsequentially,
iftheyarewrittenwell,thepagetitles
shouldmakealogicalcaseor
persuasivearc.
Manypeoplewritefragmentedslidetitles
thatstatethecategory,insteadofthe
point,oftheinformation.Writingclear
headlinesoneverypagewillhelpthe
readerguessthecontentthatwillfollow.
Havingthetitlesflowintoeachothernot
onlyhelpsyourreaders,butitcanalso
assistyouduringthecreationand
refinementprocesses.Asyoureadyour
titlesinoutlineview,checktomakesure
theyformacompletearc.Askyourselfif
thethematicintentisclear.Doeseach
topicbuildnaturallyontothenext?
Aretheresubordinateideasthatdont
needtheirownslide?Viewingyour
slidesinthiscontextwillmakeyour
contentstronger.
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Solar Evolution
Solar Evolution
I.Introduction
Summary
OurGalaxy
OurSun
OurSunsPlaceintheUniverse
II.The Protostar
TheSolarSystem
BinaryStarSystems
OtherPlanetarySystems
SupportingFacts
DefinitionofaProtostar
Protostar:TheFirstStageofaStar
TheBirthofOurSolarSystem
ThePossibilityofOtherPlanetarySystems
HydrogenBurning:TheSecondStageofaStar
GrowthinSizeandBrightness
ContinuedGrowthandIncinerationofMercury
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Changingyourcopyfrompassivetoactive
voicemostoftenmeansputtingyour
subjectatthebeginningofyoursentence
andhavingitperformanaction.
W ritinginactivevoiceisntalways
possiblesomesentencesarestubborn.
Themosteffectiveauthorsuseitasoften
astheycan.
Formorewritingpointers,checkout
WilliamZinssersclassic,
OnWritingWell.
Passive Voice
Active Voice
Thenew
versionofour
productwas
developedin
9months.
Wedeveloped
thenewversion
ofourproduct
in9months.
Thespeech-totextfeatureis
availableon
bothproducts.
Bothproducts
offerthe
speech-to-text
feature.
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aremadefromthegutbeforetheyare
rationalized.Incorporateemotivevisuals,
shockingstatistics,andstoriesthatcreate
anemotionalresponseinthereader.
Make benefits explicit: Beforea
readerwillgetonboardwithwhat
youreproposing,theyneedtoseewhats
initforthem.Makeitclearwhatreward
theywillreceiveiftheytaketheriskof
aligningwithyou.
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Cuttingdownyourslidedoc'stextcanbe
oneofthemostliberatingstepsofthe
entireprocessandthemostdifficult.Itis
painfultodeletesomethingyouspentalot
oftimecreating.Anditstemptingtojustify
keepingeverythingtoavoidwhatwriters
callmurderingyourdarlings.Thinking
aboutwhatyouwantyourslidedocto
accomplishhelpsmotivateyoutorefine
yourcontent.
Themorecontentyouhave,themore
choicereadershaveoverthebitsand
piecestowhichtheychoosetopay
attention.Bynarrowingthenumberof
choices,youhavemorecontrolover
theirfocus.
So,whentighteningthecopyinyour
slidedoc,thinktoyourself,Isthisoneof
themainpointsthatIwantmyreadersto
takeaway?Ifnot,getoutyourax.
First,youwantpeopletoreadyour
Youcanseeanexampleofapassage
slidedocnotskim,read.Inordertodo
trimmeddowntoitsessenceonthe
thatyoumustkeepitshort.Second,you
wanttomaintaincontroloverwhatreaders followingpage.
takeawayfromyourslidedoc.
61
EXAMPLE OF PURGING
Full passage (140 words)
EmergencyEvacuationFindings
EmergencyEvacuationFindings
Basedonobservations,reviewoflocalfire
departmentresponsetofirealarms,reviewof
residentcouncilminutereports,staff
interviews,andresidentinterviewsregarding
theirperceptionofthestaffduringemergency
evacuation,itwasdeterminedthefacilitystaff
ononeofthreefloorsofthefacility(thesecond
floor)wasnotfamiliarwithprocedurestoexit
thebuildingincaseofanemergencyand/or
fireasevidencedbythreestaffmemberswho
didnotknowthecodeforthekeypadtoopen
thelockedexitdoortotheoutsidestairwellon
thesecondfloor.Thefailureofthestaffto
knowthecodetoopenthelockedexitdoor
placedtheresidentsonthesecondfloorina
seriousandimmediatethreattotheirhealth
andsafetyifanevacuationwasneeded
throughthelockeddoortothestairwell.
Basedonathoroughreview,wedeterminedthe
facilitystaffonthesecondfloorwasnotfamiliar
withemergencyexitprocedures.
Threestaffmembersdidnotknowthecode
neededtoopentheexitdoortotheoutside
stairwell.
Thissituationposedaseriousandimmediate
threattothatfloorsresidents.
The passage above shows the original copy boiled down to its
essence. This is exactly what you need to take away from the
original, no more. The copy was cut by 64 percent.
Source:nursinghometraining.ppt
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Thereareseveralwaystomakeyour
contentmoreconsumable.
Youcanmakeyourinformationso
entertainingthatnobodywantstostop
reading.Youcantrimyourmessage.Or,
youcanchunkitintobite-sizedpieces.
Theresalimittohowentertainingcopy
canbe.Andnomatterhowmuchyoucut,
theresalimittothat,too.Chunkingis
anothertooltohelpgetthroughtopeople.
Chunkingstructuresyourmaterialin
small,uniformbitsofdiscoursethatbuild
towardalargerpoint.Thismakes
informationlooklessdenseand
intimidatingtothereader.
Chunkingyourcopyalsomakesiteasier
toconsumeintodayshecticenvironment.
Whenreadingadensedocumentonline,
itseasytoloseyourplaceifyoure
interrupted.Butwhenreadingaslidedoc,
youcanpickuprightwhereyouleftoff.
Slidedocsareanaturaltoolforchunking.
Bykeepingyourcopybriefandchanging
thesubjectoneverypage,youprovide
easilydigestiblecontent.Itsless
intimidatingandmakesyourmessage
seemmorecleartothereader.
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CASE STUDY
Converting
DenseSlides
IntoSlidedocs
ThefollowingslidesfortheHawaiiTsunamiWarningSystemweretoodensetobeslides,
butnotdenseenoughtobeeffectivedocuments.So,wecombinedthecontentfromthe
slidesandspeakernotestomakeabeautifulslidedoc.
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Before
After
Combining all three slides into one keeps all eleven insights of
the end-to-end system on one page. It was important to keep the
highlighted text skimmable.
Source:http://nctr.pmel.noaa.gov/education/ITTI/
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Before
After
Pulling the notes onto the page keeps all the content readable
and in one place.
Source:http://nctr.pmel.noaa.gov/education/ITTI/
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Before
After
Source:http://nctr.pmel.noaa.gov/education/ITTI/
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Before
After
Source:http://nctr.pmel.noaa.gov/education/ITTI/
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When reading
on a tablet, you
can split images
across two slides
for a seamless
effect.
Readers
understand the
core message of
the slidedoc just
by reading the
table of contents.
This diagram
works as a
navigational
device that
repeats on four
pages to signify
what section the
reader is in.
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Onceyouhaveadraftthatyouresatisfied
with,itstimeforanothercritique.Dont
waituntilyourdraftispolishedand
perfect.Acceptthattheroughdraftof
nearlyanythingisjustthatrough.
Again,slidedocsareperfectforgroup
editingbecauseyoucanlaythemoutin
anopenareaandthegroupcangather
aroundanddiscussvariousideasand
improvements.
W itheachslideasanindividualtopic,you
caneasilyalterthestructurebymoving
slidesaround.Ifyouweretoposta
documentofproseonthewall,there
wouldbemultiplepointsperpage.
Theirinputcanalsohelpyoujumpdifficult
hurdles,likeanawkwardtransition,a
particularlydifficultconcepttoexplain,or
adullheadline.
Subjectingyourselftopeerreviewcanbe
painful,butitoffersgreatrewards.
Embracingotherperspectivesofyour
workhelpsitreachabroaderaudience,
andhelpsyougrowintoastronger
communicator.
Strengthen
thequality
oftitles
Suggest
areastocut
information
Validatethe
structure
andflow
Lookfor
flawsin
reasoningor
execution
Improve
examples,
phrases,
ordata
Here are some
ways the
group might
help improve
your slidedoc.
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Youcantakeastabattheintroductionbeforeyou
beginwriting.However,sinceslidedocstendtoevolve
asyouwrite,youmayneedtorevisittheintroduction
whenyourslidedociscomplete.Onceyouvefinished
writing,youllhaveamoreaccurateideaofthepoints
thatarecovered.Keypointsinyourintroductioncan
comefromthetitlesoftheslidesthemselves.
Introduction
GOTOTHISSLIDE6
W ritingasummaryisagreatfinaltestofyourflow.If
youcantwritethesummaryfromaderivativeofyour
titles,theremaybeaflawinyourstructure.
Iusedthisprocesstowritetheintroductiontothis
slidedoc.
Summary
GOTOTHISSLIDE157
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Jeff Bezos
CEO,Amazon
Photo:Copyright2010SteveJurvetsonSource:http://drte.co/qa
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+ Architecture
of a Slidedoc
02
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Slidedocsborrowsomespecificdesign
aspectsfrombooks.Bookshaveacover,
tableofcontents,clearchapterindicators,
prose,pagenumbers,andothersmall
designdecisionsthathavebiginformation
architectureimplicationstohelpreaders
navigatethecontents.
Thissectiontakesinsightsfrombook
designandpublishingtomakesureyou
getthemostoutofyourslidedoc.
Flippingthroughthepagesofaslidedoc
shouldbesimilartoflippingthroughthe
printedpagesofabook.Inthecaseofa
slidedoc,youmightturnaprintedpage,
clicktoadvanceifreadingonacomputer
screenorswipewithyourfingerifreading
onatablet.
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COVER
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Authors name
Publisher
FREEMULTIMEDIAVERSIONOFRESONATE
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TABLE OF CONTENTS
Content
linking
Section
heads
Section
names
Page
numbers
W henreadersaretryingtoconsume
informationforapurpose,theywantto
knowwhattheyregettinginto.Infictional
prose,itsgreattobuildsuspenseandhave
surprisesandplottwists.Butitsdifferentif
thegoalistoconveyinformationquickly.
AboveistheTOCforaslidedocabout
endangeredspecies.Moreofthisslidedoc
isshownonpage(74).Youcanseehow
readersgetthegistofwhatthedocument
isabout,sotheycanchoosetoreaditall
orjumptoaspecificsection.
EventhoughtheTOCwillbeatthefrontof
theslidedoc,itshouldbethelastthingyou
write.TheTOCwillbeaderivativeofyour
outlineviewinyourpresentationsoftware.
Dontaddpagenumbersuntilyouare
certaintheywontchange.
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Section
heads
Page
numbers
Section names
Content links:
Each TOC item
can have a
hyperlink
embedded that
jumps to each
section within
PowerPoint
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The header
setting in PPT
appears on the
notes page
Havingyourcompanysgreatthinkingfloatingaroundwithout
copyrightinformationputsyouatriskforideatheft.
Confidentiality and
copyright information
should appear at the
bottom of every page
PagenumbershelpusersnavigatetheTOC.Duringmeetings
whereyourediscussingtheslidedoc,referencepagenumbers
sopeoplecanquicklyturntotheappropriatesection.
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SECTION HEADS
Section heads inform readers
they are entering a new section.
Thesectionheadislikeanewchapter
headinabook.Youknowwhenyouveleft
onechapterandareenteringthenext.
Eachtimethematerialtransitionstoa
newsection,useadistinctlydifferent
layouttodistinguishthechangevisually.
Transitioningtoanewsectioncanbe
signifiedbycolor,boldgraphic,or
memorabletype.Nomatterwhatvisual
cueyouuse,thedesignshouldbedistinct
enoughtomakeitobviousthatyoure
enteringanewsection.
Contrasthelpsmaketransitionsclearand
setsupthereadertoknowwhattoexpect
fromeachsection.
You can see that the first and last pages serve as section heads. They have
large type and images of endangered animals while the rest of the pages
have dense prose. In the slidedoc youre reading right now, we made the
section heads full color, while the rest of the information is on white.
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SECTION SIGNIFIERS
Differentiating sections visually lets the reader know when theyre transitioning into a new topic. There
are several visual mechanisms you can employ to alert the reader theyre moving into a new section.
Tabs
Color Coding
Inphysicaldocuments,tabshelpreadersfliptoanewsection
quickly.Youcanusevisualdevicesthatmimictabsonyour
slidestohelpreadersjumptoanysectionfromanypagein
yourslidedoc.
Eachsectioncouldbeassigneditsowncolor.Colorbarsonthe
veryedgeofaslidecouldchangeasyoumovefromsectionto
section,orthepagesthemselvescouldbefloodedwithbold
colorsineachsection.
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SECTION SIGNIFIERS
Distinct layout
Graphical device
Asreadersturnpages,adistinctpagelayoutwillstandout.
Forexample,contentpagestendtobewhiteandfulloftext
andimages,soadistinctlayoutwoulduseboldtextor
conceptualimages.
W hencontentinaslidedocfitstogetherlikeasystemor
process,youcanuseadiagramasanavigationdevice.Show
thesectionsdemarcatedandclearlylabeled.Then,highlightthe
segmentofthediagramthatidentifiesthesectionyourein.
Navigational diagrams
help readers stay
oriented. In this
example, the lower left
segment is highlighted
to signify the section
the reader is in.
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TEXT EMPHASIS
If your readership is particularly pressed for time, you may need to
highlight the parts of the slidedoc that are most important to them.
There are several ways to make text jump off a page.
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84
INTERACTIVE NAVIGATION
Anotherwaytomakenavigatingcontenteasierforthereaderistoletthemjumptothe
contenttheyfindmostinteresting.Slidedocsareself-navigableifyouaddhyperlinks
andinter-applicationlinkssouserscanjumparoundthematerial.Thisisanaddeduser
benefitandamajoradvantageofdigitalslidedocs.Herearesomeexamplesofnatural
waystoaddinteractivityandnavigation:
Click directly to sections
Cookie trail
Hyperlinks
Buttons
Tabs
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END MATTER
It should be clear when the reader is at the end of a section or at the end of the entire document.
Below is a list of elements often found at the end of sections or documents:
Summary
Activities
Topics of discussion
Glossary
Encapsulatethemainpoints
inasummarytoremindthe
audienceofthemost
importantideas.
Testifthereaderlearnedwhat
youneededthemtoknowby
addingaquizorworksheets.
Frameupprovocative
questionsfordiscussionat
theendofyourslidedocto
helpreadersthink.
Helpreadersunderstand
yourdistinctvocabularyor
acronymsbyclarifyingwhat
theymeaninaglossary.
Appendix
Additional info
Reference pages
Index
Addsupportingstatistical
andresearchinformation
asanappendixforreaders
whowantadeepdive.
Linktoin-depthmaterials
(forums,discussionboards,
whitepapers)forreaders
whowanttoresearchfurther.
Citeresourcesandgive
credittoyoursourced
authorssoreaderscan
gainmoreinsights.
Keywordsarepulledout,
displayedalphabetically,
andassociatedwithapage
numberbyusinganindex.
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02
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Data
Diagrams
Dataisntreallyjustaboutthenumbersitsaboutthemeaning
behindthenumbers.Theconclusions.Theinsights.Theactions
humanswilltakebecauseofthenumbers.Itsyourjobto
uncovertheseelements.
Diagramsarecontent,too.Puttingwordsintoshapesand
placingthemnextto,orconnectingthemto,eachothercreates
meaningandestablishesrelationshipsbetweentheinformation.
W henincorporatingdata,dontjuststickachartonapage.
Determinethefindingsandnarrativeofthedataandinclude
prosearoundthat.
Makesureyouvechosentherighttypeofrelationship,because
howyouplacetextinshapesonasurfacecreatesmeaning:Are
theysimilar?Aretheydifferent?Aretheyconnected?Isthere
hierarchy?Doesitindicateprocess?
Remember,yourcopyneedstobeclearandsuccinctthesame Everytimetextinashapeisplacedonapage,makesurethe
appliestoyourdata.Unfortunately,presentationsoftwarehasa
proximityandconnectionsareconveyingtherightmessage.
wealthofbuttons,bullets,lines,ticks,gradients,borders,fills,
andotherchartdecorationsthatcanquicklyoverwhelmthedata
onyourslide.Avoidusinganyunnecessaryinformationsothat
yourmessagewillcomethroughmoreclearly.
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challengetheaccuracyoftherestofyour Addingdepthtoachartwhentheresno
realdataforthez-axisdetractsfromthe
contentanddiminishyourcredibility.
accuracyoftheinformation.Forexample,
trytodeterminewhatthenumberisthat
wasplottedinthechartabovetodisplay
attendanceintheNorth.Hint:thedepth
andperspectivechangesthenumber
significantly.
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Background
Data
Emphasis
Result
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Flow
Network
Segment
Stack
Join
Shapesareconnected
byanarrowtoconvey
directionormovement.
Shapesareconnected
byalinetoshow
hierarchy.
Shapeisdividedinto
multiplesegments.
Shapesstackinan
ascendingor
descendingorder.
Shapesare
interconnectedorshare
asetofvalues.
Process
Tree
Bar chart
Puzzle
Cycle
Mind-Map
Concentric circles
Venn
Timeline
Cluster
Gears
Ecosystem
Sequence
Radial
Pie
Donut
Circle
Core
Link
Web
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Parallel
Linear
Merge and
Divide
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Flare
Spokes
Ring
Network connects exterior shapes with each other through a closed loop.
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Shape is cut into pieces, with the center pieces coming to a point.
Donut
Shape is cut into pieces, but has a hole or hub in the middle.
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Vertical
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Overlap
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CASE STUDY
Dataand
DiagramsConvey
Information
SAPcreatesaseriesofskimmableSAPTop10whitepapers.Theseinformativedocuments
showsthetop10reasoncustomerschooseSAP.Theseuniquedocumentsaddressmanyof
theirclientsindustries,suchasbusinesstransformation,lifesciences,andothers.
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Front page has a bold title, clear subtitle, and logo element.
Source:http://global.sap.com/netherlands/about/pdfs/2011-02_TenReasonsCustomersChooseSAP.pdf
2014.SAPAGoranSAPaffiliatecompany.Allrightsreserved.
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Understand the benefits immediately, just from reading the table of contents.
2014.SAPAGoranSAPaffiliatecompany.Allrightsreserved.
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The tabulation system at the top helps with context and way-finding.
They highlight what is important in the data.
2014.SAPAGoranSAPaffiliatecompany.Allrightsreserved.
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Bold color palette and typographical hierarchy make processing data easy.
The important data is in a bold color and secondary information is neutral.
2014.SAPAGoranSAPaffiliatecompany.Allrightsreserved.
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2014.SAPAGoranSAPaffiliatecompany.Allrightsreserved.
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Designinga
Slidedoc
+ Visual Systems Unify
+ Case Study: Power of Story
+ Grids Add Structure
+ Breathe With White Space
+ Typesetting Amplifies Whats Important
03
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+ Visual Systems
Unify
03
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Visualsclarifyideas.Whenvisualsare
usedtoexplainconcepts,readers
understandthembetter.Avisualbriefis
betterthanatextbrief,becauseifpeople
canseewhatyouresaying,theywill
understandyoumoreclearly.
ToolslikePowerPoint,Keynote,and
GoogleSlideseasilyincorporategraphics
andtextaroundasingleidea.
Createaslidedocthatactsasaresource
foryourorganization,withestablished
layoutordesignguidelinesthataperson
canworkwithinormanipulate.This
slidedoctemplateshouldallowspacefor
densetextandleaveroomforavisual
thatcanamplifythemeaningoftheprose.
Visualizinginformationshowsyouhave
commandoverthesubjectmatterandthat Ultimately, youre communicating so you get people
on board with your idea. When theres agreement,
youcareenoughaboutittomakeit
theres action.
easilyunderstood.
KeynoteisaregisteredtrademarkofAppleInc.GoogleSlides isaregisteredtrademarkofGoogle.
Allrightsreserved.
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Aspect ratio
Orientation
Animation
portrait
4:3
static
landscape
animates
16:9
The4:3aspectratioworkswellfor
slidedocstoreadondevicesand
printswellonlettersizepaper.You
mightchoosethisoptionforaslidedoc
andkeepa16:9versionofatemplate
forpresentations.Moreprojectorsare
usingthewideraspectratiowhich
makeitgreatforcorporate
presentations.
Anotherpossiblewaytodifferentiate
betweentheslidedocsandslidesisto
useportraitmodeforslidedocs,which
allowsittomimicatraditional
document,anduselandscapemode
forprojectedpresentations.Thisisnot
ahardrule,justanoptionalwayto
helpdistinguishthedifferences.
Sinceanimationscanonlybeviewed
inslideshowmode,usingthemin
presentationsmakesperfectsense.
Eliminatinganimationsandbuildsina
slidedocisagoodruleofthumbsince
theyareusuallyprintedandneedto
beclearofallartifactsfromanimations
thatobscuresanycontent.
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Word density
Background color
OneConcept
Tableof
Contents
Light
BIGIDEA
Sinceslidedocsaretoberead,the
layoutsshouldhaveamuchlonger
wordcountanddensergraphical
contentasadefault.
Whereaspresentationsare
conceptualandusedtoamplifythe
spokenwordthroughsimple,
emotiveconcepts,aslidemay
haveonlyoneword.
Document-like features
Dark
Oftenslidedocsareprintedorread
onscreen.Itsbestifthebackground
isawhiteoralightcolortomakeit
easyontheeyetoreadandalso
print-friendly.
Ifyouwanttomakeadistinction
usingcolor,youcouldprojectyour
slidesonadarkbackgroundwith
lighttext.Thiscreatesamore
formalpresentationsetting.
Severalfeaturesofaslidedocare
inspiredbybooksanddense
documents.Layoutscanhaveupto
175wordsandotherdocument
featureslikeatableofcontents,
pagenumbers,andsectionheads.
Presentationsaremorevisualthan
wordsandusuallyhaveonly
cinematicemotivevisuals.
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CASE STUDY
CreateaUnified
VisualSystem
JenniferAakeristheGeneralAtlanticProfessorofMarketingatStanfordGSBand
teachesthePowerofStory.Theworkbooksforherclassareslidedocs.Thefollowing
examplesaredesignedbyBrandonLyandwrittenbyBarbaraMcCarthy.Noticehow
allthevisualsarethematicallysimilar.YoudbeabletoidentifythisasAakersmaterial,
becauseofthehandmadelooktomanyofthevisuals.
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The first page looks like a book title and has the authors name on it.
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Every chapter segue is consistently simple with a flood of bold gray color.
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The copy is dense with clear segmentation and links. She uses other tactile elements like a
story journal and pencil to continue the handmade theme of the design language.
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Repeating the wood grain background, wood texture, and pencil element
visually signifies that these pages go together.
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Buthowdoyouknowwhenits
appropriatetoconsultanexpert?Tothe
rightaresomerecommendationstosave
timeandpossiblyalotoffrustration:
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Before:
Mydesignskillsarelimited.
Ifocusoncopyfirst,thenfind
visualssodesignerscansee
whatImtryingto
communicate,andthenthey
dotheirmagic.
After:
Theteamturnsmywordsinto
pictures,clarifiesthinking
throughdiagrams,andlaysout
typeandpicturesinvisually
compellingways.
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+ Grids Add
Structure
03
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Gridshelpyoudeterminetheplacement
ofimagesbygivingthemaspinetowhich
theycanalign.Aligningimagestoagrid
makesitfeelliketheyhaveasenseof
place,asiftheyhaveaspacethey
belongin.
Layingoutthetypewithinagrid
determinesthewidthofyourtext.In
slidedocs,longtextblocksshouldbe
arrangedincolumns.Thegriddetermines
howwideyoumakethecolumns.
The next page has an example of a
magazine layout. After that, youll see
the underlying grid used to create it.
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GRIDS IN USE
Layoutcourtesyof:http://content-magazine.com/welcome/
DOWNLOAD10%OFSLIDE:OLOGYFREE
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4 squares
horizontally
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Original content
Identify grid
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+ Breathe With
White Space
03
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Source:HarpersBazaar.com
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In1934,themagazinediscoveredyoung
RussiandesignerAlexeyBrodovitchand
broughthimonasArtDirector.
Brodovitchsworkhasbeendescribedas
boldandarresting,featuringcropped
photographs,typography,anddesign
onpagesthatbledbeautifully.
Hisworkrevolutionizedbothfashionand
magazinedesign.Addingwhitespaceand
dramaticcroppedimageshelpedHarpers
BazaarsurpassVogueasthetop
fashionmagazine.
Thefollowingtwopagesprovideexamples
ofhowBrodovitchcreateddesignsthat
breathewithwhitespace.
Brodovitch'ssignatureuseofwhitespace
andthecinematicqualitycreatedthrough
A good picture must be a completely individual expression
imagecroppingbroughtgracefulnessto
thelayouts.HisdesigncompelledTruman which intrigues the viewer and forces him to think.
Capotetowrite,WhatDomPrignonwas
AlexeyBrodovitch,
tochampagne...so[Brodovitch]hasbeen
ArtDirector
to...photographicdesignandeditorial
layout.*
Source:http://en.wikipedia.org/wiki/Harper's_Bazaarandhttp://en.wikipedia.org/wiki/Alexey_Brodovitch
*
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+ Typesetting Amplifies
Whats Important
03
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Upuntilnow,wevelearnedhowtowriteslidedoc-worthycopy.
Wevelearnedhowtointroducepeopletothatcopybytaking
somepointersfromprint.Andwevelearnedabitaboutlayout
anddesign.Sofar,sogood.Inthissection,youlllearnhowto
makethetextitselflooklikeitwasdesignedbyaprofessional.
to increase legibility
Professionaldesignersusesophisticateddesignsoftware
tomakecopyeasilyconsumable.WhilePowerPointand
Keynotedonthaveallthecapabilitiesthatcomewith
professionalprintdesign,thereareafewsimplestepsyoucan
takewithinpresentationsoftwaretoachieveaprofessionallook.
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Setyourcolumnsandfontsizesothattherearebetween50and
70charactersperlineoftext(or12to15words).Thisisthe
optimallengthforlegibilityandwillsignificantlyincreasethe
readabilityoftheonlineorprintedtext.
*Source:Lynch,PatrickJ.andSarahHorton.WebStyleGuide:BasicDesignPrinciplesforCreatingWebSites.
NewHaven:YaleUP,2009.
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TEXT HIERARCHY
Giving your readers a clear typographic system to follow will help
them digest your slidedoc clearly.
Yourlayoutshelpreadersmakeawhole
hostofchoiceswhattheyshouldread
first,wherethemainmessageis,what
textgoeswiththediagram,whatsextra
readingthattheycanskipfornow,andthe
listgoeson...Thatmeansyouhaveto
curatethecopy,andthatswhyits
importanttomakeyourtextconsistent.
Consistentdoesntmeanrepetitive.
Ofcourse,youregoingtowantsome
variationinthewayyourslideslook.But
givingpeopleanideaofwhattoexpect
makesthecontentmoreaccessible.
Youshouldestablishyourtexthierarchy
beforeyoustartlayingoutyourcopy.Its
mucheasiertoedityourproseusinga
predefinedsetofrulesthanitistomakeit
upasyougoandcontinuallybacktrackif
youchangeyourmindaboutfontsor
colors.Itsokaytotestandupdateyour
texthierarchyasyoulayoutyour
slidedoc.Infact,itsamust.Thatsaid,
takesometimetothinkaboutthebasics
before
youstart.
W henestablishingyourtexthierarchy,its
helpfultoknowwhatpeopleexpectfrom
certainkindsoftext.Onthenextslide
weveincludedsomeguidelinestohelp
youasyouestablishahierarchyforthe
varioustextualelementsonthepage.
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Thebody copy,themainblocksoftext
onyourslide,willtakethemostamount
oftimetoread.So,thinkabout
consumabilitywhenpickingafont.
Peopledontreadwordsletterbyletter.
Theyseetheentirewordasapicture
andunderstandtextbyconnectingthat
picturewithitsmeaning.Whenyou
makeitdifficulttorecognizethatpicture,
youreputtingabarrierbetweenyour
readerandyourmessage.Classic,clean
fontsarethewaytogohere.Besureto
makethetextbigenoughanddark
enough,
soreadersdonthavetostraintoseeit.
Anoteaboutcolortreatments:Itsvery
easytoincludetoomanycolorsas
youretryingtodifferentiateonekindof
textfromanother.Trytoavoidcreatinga
textrainbowandremembercolorisonly
oneofthetoolsinyourtoolbelt.Weight,
CASE,size,anditalicsareallgoodways
tosetdifferentkindsoftextapart.
Calloutsarethesmallblocksoftextthat
areusedtopointsomethingoutina
graphordiagram.Thistextcanbeequal
insizetothebodycopy,butitalsoneeds
tobedistinguishedinsomeway.A
classicwaytosetyourcallouttextapart
istoitalicizeit.Youcanalsomakeita
separatecolor.
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Subtitle supports
the main title.
Title text is larger
and the most
dominant text
on the page.
Body copy is a
neutral color and
smaller than headline
copy, so headlines
and subheads
stand out.
Web links
can be color-coded,
underlined, or both.
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TEXT LAYOUT
Properparagraph spacing,orthespace
betweenparagraphs,helpsthereader
takeabreakbetweenparagraphsand
helpsdenoteachangeinideas.The
spacebetweenparagraphsalsomakes
bodycopylooklessintimidatingwhen
lookingatlargeblocksoftext.
Typesettingisadjustingalltheseemingly
smallthingsthatmakeiteasytonavigate
yourcopy.Herearesomebasic
typesettingitemstothinkabout:
AsImentioned,columnsmakeyourtext
easiertoconsume.Splitupbigchunksof
textintotwoormorecolumnsfor
maximumreadability.
Whenyourefinishedadjustingthe
formattingofyourtextusingthese
guidelines,takealookatitasawhole.
Aretherightsidesofyourlinesoftext
reallyjagged?Doyouhavesinglewords
orshortphrasesdanglingontheendofa
paragraph?Goaheadandcleanthose
lastfewlinesoftextmanuallywithsoft
returns(shift+return)forthatfinalpolish.
139
Dontassumethatyourreaderswill
alwaysaccessyourslidedoconalaptop
ordesktop.Ifyouraudienceisonthego
(andwhoisntthesedays?),youmay
consideroptimizingyourslidedocfor
mobiledevices.Thiswillrequiresome
extraconsideration.
Usage
Mostimportantly,forthesesmaller
screens,textneedstobelarger.Useless
text,butlargerinsize,perslideifyou
knowyouraudiencewillbereadingyour
materialfromtheirphones.Herearesome
recommendationstoconsiderforviewing
onvariousscreens:
Tablet*
Phone*
13" Laptop
Printouts
Slide Title
40pt
50pt
22pt
21pt
Subtitle
28pt
38pt
18pt
16pt
Body Copy
24pt
34pt
11pt
10pt
Graphic Callouts
30pt
40pt
10pt
8pt
*Retinadisplay
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Slidedoc Checklist
DoIhavetoomanywordsontheslide?
Ismytextbigenoughorwillpeople
havetostraintoreadit?
Doesmyeyeknowwhichtextto
readfirst?
Aremainmessageseasytopickout?
Ismytextscannablelikeaslidedocor
denselikeadocument?
Doesmyeyehaveaclearpathtofollow?
DoIhavetoomanyfontsorfontcolors?
W henreviewingyourwork,youshouldaskyourselfthe
questionslistedontheright.
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BUYONAMAZON.COM
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Delivering
aSlidedoc
+ Printing and Projecting Slidedocs
+ Distributing Slidedocs
+ Case Study: Notes View How-To
+ Spread Big Ideas With Slidedocs
04
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+ Printing and
Projecting Slidedocs
04
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Visualizer
W henyouhaveanideaorinitiativethatmustbearfruit,then
spendingyourtimeclearlycommunicatingcouldbewhatbrings
youthemosttraction.
Setasidetimetoconceptualizewhatyouaregoingtosay,how
tovisualizeitsotheycanseewhatyouresaying,andthen
determinethebestmeanstocommunicateit.
W hendeliveringinformation,somepeopledelivertoomuchand
itdoesntgetconsumed,whileotherscommunicatesovaguely
thatclarifyingconversationswastetime.Providingslidedocshits
agreatsweetspotthatdeliversenoughinformationina
consumableformat.
Writer
Communicator
Businesstodayoperatesinacompressedenvironment,soyou
needtocreateandspreadthoughtfulinsightsquicklyandclearly.
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PRINT SLIDEDOCS
There are multiple ways to print
your slidedoc.
Mary Meeker of
Kleiner Perkins
printed a slidedoc
book called USA, Inc.
with pages printed
2-up. She sent one to
everyone in Congress to
help them understand
the distressing state of
the U.S. economy.
Handout
Book
Placemat
Poster
Printhandoutsof
slidedocssopeople
canreadthematthe
beginningofthe
meeting.Orusethem
ashandoutsthatthe
audiencemayreference
whileyouspeakand
thatsupportyourtalkas
Slidedocs,designed
well,makegreatbooks.
Whetherspiral-boundor
perfect-bound,theycan
makethecontentfeel
moresubstantialand
formal.Infact,youcan
professionallypublish
andprintslidedocsat
blurb.comand
bookemon.com.
Placematsareasingle
slidedocpageprinted
on11"x17"paper.They
aregreatfor
collaboratingarounda
sharedpieceofpaper
whereallstakeholders
canwriteandsketchon
theconcepts.
Sometimesone
placematisall
youneedtosparka
greatconversation.
Slidedocpagescanbe
printedoversizedand
postedaroundthe
room.Readersstand,
walkaround,andread
thematerial.Youcan
alsoputblankpostersin
betweeneachoneto
capturenotesand
feedback.Scientistsat
conferencesoften
presentposters.
anappendixwith
additionalinformation.
USA,INC.
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PROJECTING SLIDEDOCS
Slidedocs should be printed and not projected,
but there are some instances when it is okay to project them:
Collaboration:
Projectapagetoreadanddiscussit
indetailtorefinetheideaorbuild
consensus.
Review meeting:
Whileeditingaslidedocwithagroup,
youmayneedtoprojectitsoyoucan
collaborativelyeditit.
Visual reference:
Duringaformalpresentation,youmay
wanttoprojectapagefromaslidedoc
solelyasavisualreferencesothe
audienceknowswhatpageyoureasking
themtoread.
Overlay sketches:
Ifyouprojectontoawhiteboard,people
cansketchovergraphicstohelpclarify
meaning.
Usuallyifslidedocsareprojected,itwould
beinaroomwithtenorfewerinternal
people,becauseitsnotaformal
presentation.Ifyouareinaroomwithsix
ormorepeopleorarepresenting
externally,rethinkwhetheraslidedocis
therightmediumorifyoushouldbuilda
presentationinstead.
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Use slides as a
teleprompter
Desire
accreditation
Thebiggestreasonpeople
presentslides-as-documents
isthattheywanttomake
suretheycovereverything
comprehensively.Presenters
puteverywordonaslideso
theydontforgetwhattheyre
supposedtosay.Theybuild
whatisessentiallyavisual
teleprompter.Audiences
becomefrustratedwhenthey
havetositthroughapresenter
read-along,justlikeitwould
frustrateyoutoreadthe
Presidentsteleprompter
insteadoflisteningtothe
StateoftheUnion.
Authorspourideas,words,and
picturesontoslidesaspartof
thecreativeprocess.The
problemisthatpeoplestop
therewithalltheirthoughtsin
writingontheslide.Ifyouplan
topresentthematerial,theres
anadditionalstepyouneedto
taketodistillthedocumentinto
atruevisualaid.Ifyoudont
havetimetoperformthisstep,
itsbesttodistributeitasa
document.
Peopleinanalyticalroles
sometimesthinkthemeritof
anideaisdirectlyproportional
totheamountofinformation
ontheslide.Theyfeelthatif
youdonthavedensecharts
andgraphs,youhaventdone
yourresearchorbeen
thoroughenough.However,
projectingseverallayersof
chartsonaslideisavery
differentexperiencethan
distributingseveralcharts
throughoutaslidedocfor
peopletoreadandinterpretfor
themselves.
W henyouveworkedhardon
yourideas,itstemptingto
presentthematerialinsteadof
handingitout.Presenting
materialmakesitclearthat
youretheauthorandsubject
matterexpert.Butisthat
necessary?Thisbehavioris
basedonprideofauthorship,
notcommunicationefficiency.
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+ Distributing
Slidedocs
04
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Embed
SlideSharepresentationscan
beembeddedintoHTML
pages.AnywhereaYouTube
videocango,aSlideShare
slidedocfilecango.
SlideSharecantrackwhohas
seenthefile,connectthemto
yourwebsite,andcollect
contactinformationwhich
generatesleads.
Share
Insteadofe-mailingalargefile
thatclogsinboxes,sendalink
totheSlideSharefileonline.
Analytics
SlideShareisagreattoolfor
distributingslidedocs.Upload
yourpresentation,andit
translatesintoaformatthat
canbebroadlyandpublicly
distributedonline.
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Afewyearsago,Iconductedasurveytoseehowmanypeople
attendedpresentationsremotelyversusinperson.Theresults
showedthat85%ofpresentationswereremote.Itsharderto
makeasincereconnectionwithanaudiencewhenyourenotin
thesameroom.
Managersspendmostoftheirworkdayinmeetings.Many
managersconsideralmosthalfofthosemeetingsawasteof
time.Sowhenmeetingsarealreadyfeelinglikeawaste,make
yoursmoreproductivebyusingaslidedoc.
Havemeetingattendeesreadonepageanddiscussthattopic.
Whenattendeesreadtheslidedocandthendiscussit,it
engagesthemmoreoften.Eachtimeyouadvancetoanew
slide,ifattendeesaremultitasking,theyllhavetominimizeemail(orwhatevertheyredoing)toreadtheslidesotheycan
continuetobeaparticipant.Butagain,dontreadorpresentthe
slidetothem;itsfasteriftheyreaditandthendiscussit.
Youcanalsouseslidedocsasaguideandcontextforallthe
topicsyouwanttotalkover.Puttingthetopicsyoullbe
discussinginaslidedocmovesthemeetingalong.Italsohelps
attendeesgaugehowmuchyouvecoveredasthemeeting
progresses.
Ifyoureusingtelepresenceorotheremergingvideosystems,
sendingslidedocsaheadoftimewillensurethatyour
communicationisfailsafe(youneverknowwhatmightgowrong
withtechnology).
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SlideSharkisaregisteredtrademarkofBrainshark,Inc.
iPadisaregisteredtrademarkofApple.Allrightsreserved.
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Beautiful,minimalistic,cinematicslidesdonthaveenough
informationinthemtostandontheirownasadocumentwhen
distributed. Infact,whenslidestravelaroundwithonlyanimage
andahandfulofwords,thereadershavetofillinfartoomany
blankstounderstandtheirmeaning.Asyouembracesimplifying
slides,thisisanunexpectednegativesideeffect.
Slidesareabackdropforthespokenword,notrichincontent
themselves.Theirvaguenessleavesroomforarecipientto
makeupwhatwassaid,developinaccurateconclusions,and
misconstruethemeaning.
Aspresentationsarepassedalongwithoutthepresenter,
importantinformationislost.Dataisdroppedthathelpsmake
yourcase.
Thesameistruewhendistributingslidesonplatformslike
SlideShare.Theslidesneedtobeself-explanatoryandclear,
becausemetaphoricalconceptsareopentointerpretation.The
followingcasestudyshowshowtocreateaslidedocinnotes
viewofyourcinematicslidessoreadersknowwhatyousaidto
yourslides.
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CASE STUDY
Convert
CinematicSlides
IntoSlidedocs
DavidAllen,ofTheDavidAllenCompany,isagreatpresenterwhousescinematic
slideseffectively.Whenheneedstoleaveinformationbehindafterhistalks,he
deliversbeautifullayoutsofhisslidesinnotesview.
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Cinematic slides
need more context
if they are going to
be sent around an
organization.
Sparseslidescantbefullyunderstoodas
theytravelthroughanorganizationwithout
apresenter.So,howdoyouretainthe
integrityofthecontent,createastoryline
thattravelswiththeslides,andstillkeepit
visuallysimpleandclean?
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TheNotesViewpageisntlimitedtojust
verticallayouts.Youcancreatelayoutsin
landscapeview,too.
Thedesignstotherighthavethesame
contentasthelayoutsontheprevious
pagebutthenotesmasterisformattedin
thelandscapeorientation.
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04
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PRESENTATIONS HELP
SPREAD SLIDEDOCS
Creating a slidedoc is a
highly analytical process.
Its more report-making
than creative, and is heavily
comprehensive in nature.
Analytical
process
Creative
process
Useadifferentcreativeprocessto
developapresentationthatisan
inspirational,persuasivederivativeof
yourdocument.
Rememberbackwhenannualreports
usedtobeprinted?Theyhadathin
glossysectioninthefrontthatwasvery
beautiful,story-like,highlyvisual,and
human-centric.Therestwasadense
documentthatstatedhowthecompany
performedfinancially.
Tomakeapresentationaboutyour
slidedoc,isolatethekeyinsightsand
findingsinyourslidedoc.Thinkthrough
whytheymatterandhowyouwantthe
audiencetobetransformedwhenyou
presenttheinformation.Brainstorm
metaphors,stories,andvisualsthathelp
yourinformationcomealiveandonly
presentthatinformationverbally.
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Ifslidesarentrichwithcontentanddont
visuallylookliketheyhangtogetherina
unifiedvisuallanguage,recipientswillfeel
likeyouvesimplypiecemealedittogether,
orFrankensteinedslidesfromdifferent
decks.Theyllassumeyoucreatedthe
slidedocwithoutcaringabouthowthey
needtoprocesstheinformation.
Organizationsneedtocreatedifferent
slidedocstoappealtodifferentaudiences.
Theflexibilityofthisrichcontentsource
allowsemployeestobeagile
communicators.Plus,torearrangethe
content,youdontneedtolearnnew,
complicatedsoftware.
Greatslidedocsspreadquickly.Ifyoure
theauthorofgreatslidedocs,your
strategy,thinking,andsolutionswillbe
latchedontobytheorganizationand
becomecoretothecompanyssuccess.
Slidedoccontenthelpsspreadyourideas,
makingiteasyforpeopletorepurpose
yourthinking.
Marketingdepartmentsusewell-written
andwell-designedslidedocstocreatekey
messagesthatemployeesshouldinclude
ineverykeypieceofcommunication.
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Butcreatingagreatslidedocalsomeans
takingthetimetodoitrightandthat
meansinvestinginboththewritingand
thedesign.Effectiveslidedocsare
developedbyknowing your audience,
Thewaywecommunicate is changing.
understandinghowtheyconsume
Inourtime-strappedworld,welike
information,andbyhavingoneclearbig
informationthatisconsumedquickly.This idea.Fromthere,following good writing
hasledorganizationstolookforawayto
practices andwriting compelling copy
fill the gap betweenlong-formdocuments wellhelpyoucreateaslidedocthat
andpresentations.Whathasemergedare spreads.
slidedocs.
Developingeffectiveslidedocsalsomeans
Aslidedocisavisualdocumentintended
visualizingideasandmakingthe
tobereadandreferencedinsteadof
informationeasytonavigate.Todothat,
projected.Slidedocsworkforavarietyof
youneedtohighlight whats important
communicationscenarios,fromsales
whileusingdiagrams and data to show
collateraltoin-meetingreferencematerial. the relationshipsbetweenthedifferent
Andbecauseoftheirmodularnature,
elementsofanidea.
slidedocscanspread your smart
thinking throughoutyourorganization.
Usingbasicdesignprincipleslike
creatingstructure with a grid and
adding white spacetogive your
content room to breathehelpsamplify
whatsimportantandhelpsreadersdigest
yourinformation.
Slidedocsareoneofthemosteffective
toolsforcommunicatingideasquicklyand
establishingconsensus.Yourideas
deservethebestpossiblecommunication
vehicle.Slidedocsaredesignedforthe
waywecommunicatetoday,andthese
bestpracticeswillgiveyoutheskillsyou
needtochangeyourorganizationforthe
better.
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Presentationtoolsareeasytouseifyouretryingtothrow
somethingtogetherquickly.However,whenthestakesarehigh
adealwillbewonorlost,yourvisionadoptedorrejected,your
projectwillmovealongorbestoppedinitstracksyouneedto
spendextratimecreatingtheslidedoc.
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ThankYou
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CONTACT US
If you want to
contact Nancy:
www.duarte.com
650-625-8200
info@duarte.com
Twitter:
@duarte
Facebook:
Duarte,Inc.
LinkedIn:
Duarte,Inc.
Twitter:
@nancyduarte
LinkedIn:
NancyDuarte
Blog RSS:
DuarteBlogFeed
SlideShare:
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YouTube:
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Duarte,Inc.2014
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Consulting
Design
Publishing
Events
Multimedia
Duarteswritersare
skilledinpersuasive
storytellingpractices.
Whetheryourcontent
needsacomplete
reworkoryourestarting
withablankpage,our
writerscancreateyour
entirestoryfromstart
tofinish.
W edesigncinematic
presentationsthatawe
andinspire,robust
templatesystemsthat
helpfosterbetter
companywide
communication,and
pre-existingcontentthat
justneedsthatextra
something.
Duartecantransform
yourcontent
(presentation,book,
salestools,slidedoc,
technicalpub,and
collateral)intoa
platform-agnostic,
visuallyrich,easily
navigable,dynamic
documenttouseon
tabletsormobile
devices.
W ecraftcompelling,
memorablekeynoteand
breakoutsession
presentationsthat
motivateaudiences.We
canalsoprovideoverall
eventthemeand
designsupport.
Duartecreates
interactive
presentations,visual
essays,videos,and
animateddemosthat
furtherengage
audiences.Wecan
alsoextendthelifeofa
presentationbymaking
itweb-and/or
YouTube-ready.
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Amanda
Workingwithyou
wasablast!Thank
forwranglingand
writingchunksof
thispuppy.
Thisbookisrealbecause
ofaherdofDuartians
Diandra
Ashley, Chris,
Dave, Doug,
Emily, Janice,
Kelly, Michelle,
Patti, & Paula
Thisbookis
beautiful
becauseyou
makeeverything
beautiful.
Special
Thanks
Ric
Yoursupportover
theyearsandon
thisslidedochas
astoundedme.
Aisling, Denise,
Tyler & Ivan
Thebookwouldnt
havehappened
withoutyourrocking
designskillsand
tenacity.
http://www.ricbret.com
Dan
Thankyouforgenerously
donatingtheslidedoc.com
domaintothiscause.
Yourtemplate
wizardryhasmade
thisslidedocand
thefreetemplates
magicaltouse.
Denise,
Janet, Kyle &
Stephanie
Yourcasestudies
andtemplatedesigns
arebeautifuland
central
tothisbook.
Anditwouldntbeavaluablebook
withoutacutepicofmygranddogs
BearandNecessity.
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