Research on how demographic factors

affect the equity investment decision.

Krish kedia 212
Varun sharma -231
Rochele Dsliva-240
Gaurav kabra- 243
Zeel mehta- 245
Gaurav shettty- 253
Manogna vaidya - 255

 Research objective 1
To determine whether there is any
significant relationship between age of
individual and equity investment
decision.

Age

 Research objective 1.a -To determine whether there

is any significant relationship between age of
individual and equity investment decision of small
Cap.
Research objective 1.b -To determine whether there
is any significant relationship between age of
individual and equity investment decision of Mid
Cap.
Research objective 1.c -To determine whether there
is any significant relationship between age of
individual and equity investment decision of Large
Cap.

 Research objective 2
To determine whether there is any
significant relationship between income
level of an individual with the equity
investment decision
To determine whether there is any
significant relationship between
occupation of the individual and equity
investment decision.

Income level and

occupation level

Two way annova

Research objective (combined)
To determine whether there is any
significant relationship between the
income level and the occupation level
of an individual with the equity
investment decision.

 Research objective 2.a -To determine whether there

is any significant relationship between the income
level and the occupation level of an individual with
the equity investment decision. (small cap)
Research objective 2.b -To determine whether there
is any significant relationship between the income
level and the occupation level of an individual with
the equity investment decision. (mid cap)
Research objective 2.c -To determine whether there
is any significant relationship between the income
level and the occupation level of an individual with
the equity investment decision. ( large cap)

 Research objective 3
To determine whether there is any
significant relationship between the
financial background and equity
investment decision.

Financial education

 Research objective 3.a

To determine whether there is any significant
relationship between financial background and
equity investment decision. (small cap)
Research objective 3.b
To determine whether there is any significant
relationship between financial background and
equity investment decision. (mid cap)
Research objective 3.c
To determine whether there is any significant
relationship between financial background and
equity investment decision. (large cap)

 Research objective 4
To determine whether there is any
significant relationship between age of
the individual and investment option.

Age and Investment options