• Cincinnati-based Procter & Gamble is known for

being the world's largest advertiser and

consumer goods company, but it is also the
world's 6th most admired company according
to a recent Fortune Magazine survey.
P&G was particularly noted for its dedication
to innovation and the consumers the
company serves.  Also ranking at the top of
the list with P&G was Apple, Google,
Berkshire Hathaway, Johnson & Johnson, and
Amazon.com
•
• .
• MOST ADMIRED
• Top 50 rank: 6
Rank in Soaps and Cosmetics: 1
(Previous rank: 1) 
Overall score: 7.94
Why it's admired
• In one of the most-watched CEO handoffs ever, Robert McDonald
took the reins from mentor A.G. Lafley in July. Under Lafley, the
conglomerate was admired for its innovation and focus on the
consumer. Now, new CEO McDonald has announced plans to
introduce dozens of new lower-cost products in the U.S. and
abroad, hoping to capitalize on recession-weary shoppers
looking for discounts.The company has innovated in the
recession, too, introducing products like a new $45 skin care
line under the Olay brand and higher-end diapers in Europe.
• McDonald told Fortune that when it comes to earning the respect
of the business community, though, the traits he thinks are
most important are predictability and consistency. "I often joke,
if you call me a boring leader…. That's a compliment." --C.T.
Le a d e rs” su rve y , th e # 3 ra n kin g
o n  B a rro n ’ s “ W o rld ’ s M o st R e sp e cte d
C o m p a n ie s List,” a # 1 2 ra n kin g
o n  B u sin e ss W e e k ’ s list o f “ W o rld ’ s
M o st In n o va tive C o m p a n ie s,” n a m e d
to  C h ie f E xe cu tive  m a g a zin e ’ s
w o rld w id e su rve y o f th e To p 2 0 B e st
C o m p a n ie s fo r Le a d e rs, to p ra n kin g s
o n th e D o w Jo n e s S u sta in a b ility In d ex
fro m 2 0 0 0 to 2 0 0 9 , b e in g n a m e d to
th e list o f th e G lo b a l 1 0 0 M o st
S u sta in a b le C o rp o ra tio n s in th e
W o rld , a n d a co n siste n t # 1 ra n kin g
w ith in o u r in d u stry o n Fo rtu n e ’ s M o st
A d m ire d list fo r 2 4 o f 2 5 to ta l ye a rs
a n d fo r 1 2 ye a rs in a ro w .
P &G ’ s co m m itm e n t to cre a tin g a
d ive rse w o rkp la ce h a s b e e n
re co g n ize d b y th e N a tio n a l
A sso cia tio n fo r Fe m a le E xe cu tive s
( Top 10 Companies for Executive
W o m e n ),  W o rkin g M o th e r m a g a zin e
( 100 Best Companies for Working
M o th e rs a n d To p 2 0 B e st C o m p a n ie s
fo r M u lticu ltu ra l W o m e n ),  B la ck
E n te rp rise  m a g a zin e ( 4 0 B e st