Presented by,

Bala murugan.N
Break through:
Breakthrough take people by surprise. They
are events, arising from scientific or
engineering insights.

They are called “breakthrough” because they

do something that most people did not realize
was possible.
Technology adaption
curves:
Paul saffo find that s-curve makes simplicity
in technology adaption .
Mature,sa
turating
mkt
Declining mkt
Rapid mkt
growth

Marke Early Replaceme

t size adap nt
ters technology

time
example
Video cassette recorder & video tape rental
business;
Invention-1950.
Sony would unveiled recorder for home use-1964.
At that time copy right challenges.
Rental market grew-1980.
Vcr business declining-1990.
After dvds,came along, network enabled DVD
mailing services(eg-NETFLIX) appeared by 2002.they
reached about 600000 customers.
Trouble at the top:
Many these technologies aren’t going away
,but their period of high profitability & rapid
growth seems to be over.
 Breakthrough zone:
Comercial
products

Product
development
New
technology
Corporate
research
Technolog
y maturity Knoeledge Breakthroug
& insight h zone
univ

time
Ex:Breakthrough zone

Scientific knowledge base for innovation is

created by basic research, largely at
universities but new technologies are created
mainly at corporate research centers.
IBM research created generations of magnetic
storage technology and practical databases.
Phase model for
innovation:

5
Technolog
y maturity
4
3
1 2

time
Phase model:explanation
1.borrowing-borrow the initial knowledge
&practices from university.
2.internalization-companies hire scientist &
engineer from university & invest in research to
develop products in future.
3.Institutionalization-industry sets up its own
central research laboratory.
4.specialization-researchers no longer dont want
to rely on external sources of knowledge.
5.routinization-companies focus on improving
their current products.
Cont’d
Renewal phase-for retain their business
after their saturation, company will recognize
a need for breakthroughs.
The breakthrough
dilemma's:
Business, educational institution & govt
funding agencies are all individual in break
through’s , but most of their attention is
necessarily devoted to routine business rather
than break through.
By optimizing their routine, these institution
can create barriers that get in the way of
creating breakthroughs. We call these barriers
the break through dilemmas.
Thank you