Tutorial Services

(we don't succeed unless our clients succeed)

Presented By:
C N Maheshwari: 03116688514
Pawan Kumar: 03016688514
Sandeep Kumar: 02716688514
Dileep Jha: 02816688514
Akhilesh Gupta: 04816688514
Rakesh Khanna: 00816688514

Content

Executive Summary
Strategic Intent:

Vision
Mission
Competitive Edge
Business Model
Objective

Strategy Formulation:

SWOT Analysis
OCP- Organizational Capability Profile
Marketing Research
HRM
IT Plan
Financial Decisions

Executive Summary
This business plan caters to the needs of those students who
are staying in Najafgarh, New Delhi. They have deprived from
the tutorial service of that area. They have no option but to
go at far places for tuition because there is no best teaching
center in that area.
Most of the students usually complain of the wastage of time
because of travelling and they could not focused on studies
properly. To resolve such problems we have planned to open
tutorial services with a view to provide best teaching to
students .

Vision
Our main goal is to provide quality service to our
customers at best possible low price and to become
no. 1 in market by spreading our roots across country.

Mission
Tutoring Service exists to help students to
provide unique and innovative approach of
teaching that helps students to connect with
the subject matter they need to master
through
personalized
and
specialized
teaching processes. Success of our institute
depends on success of our client because we
believe that we don't succeed unless our
clients succeed.

Business Definition
Organizati
on

Tutorial
Service
s

Offerin
gs

Servic
es

Kind
s
10th
Math's
Science
English

12th Math's
Science
English
Graduation
courses
BBA ,B.Tech, B.sc.

Business Model

Objective
Tutorial service seeks to establish itself as a leader in
tutorial service in Najafgarh New Delhi pacific objectives of
business plan are:
To provide highly competitive teaching to students so
that they can success in their career .
Offer our students best teaching at low price.
To introduce new creativity in the market in area of
education.
To get a position of a best tutorial center within a
education industry where we can use our best
creative skills to develop a unique way of teaching
To build a substantial, regular client base of 25
students on monthly tutorial plans.
Students will be double by the end of second Year .
Open second institute by the end offirst year.

SWOT Analysis
a

Streng
ths
1. Current
location at the main
road .
2. Innovative teaching style .
3. Successful relationship
marketing.
4. Number of courses are limited
which help in providing focused
service to customer

SWO
T
Opportunities
1. High demand of tutorial service inMatr
the
market where my tutorial center is
ix
located.
2. The students are generally belong to
HSC ,SSC and graduate level in high
number.
3. There is only two institute in that area
which are unable to fulfill demand of
students.

Weakness
1. Only three courses are
offered to students
2. Tutorial center is not
well known.
3. Limited teaching
experience

Threats
1.
2.
3.
4.

Environmental effects
Competitor intentions
Market demand
Sustaining internal
capabilities
5. Insurmountable weaknesses
6. Loss of key staff

SWOT Analysis of Competitors

Streng
ths
Huge profits.

Experience, knowledge, data

Accreditations, qualifications,
certifications
Financial reserves, likely returns
Support of existing students with
them
Competent to other competitors.
Having the large number of
centers .
Having teaching experience for
more than five years .

Opportunities

SWO
T
Matr

ix

Business and service development

Market developments
Competitors' vulnerabilities

Weakness
Gaps in capabilities
They dont enjoy good
reputation in market.
Inadequate human
resources
Lack of trained
personnel at all level.
Lack of adequate
utilities

Threats

Environmental effects
Competitor intentions
Market demand
Sustaining internal capabilities
Insurmountable weaknesses
Loss of key staff

Organizational Capability Profile

Research
&
Developm
ent Role

Marketi
ng
Researc
h

Financi
al
Analys
is

Informati
on
Technolo
gy Plan

Human
Resour
ce
Plannin
g

Marketing Research

MARKETING RESEARCH:
A successful new venture sells customers goods and services they want or need and continually
grows a base of satisfied customers. Hundreds of people consider starting new businesses each
year and each of them will ask themselves the same questions:- Does my product or service fill
a need? Who will buy my product or service? What will my price point be? What are the trends
in my industry? Who are my competitors?
Market research helps in the following factors:1. Communicate effectively
The targeting can be done through advertising and promotions. By researching your customers
and their spending and buying habits, it can create marketing campaigns to meet their specific
interests and needs.
2. Identify and understand opportunities
That exists in the marketplace. For example, through primary research, you might find an
opportunity to start your business in a geographic location you had not considered before,
where little or no competition exists for your product or service.
3. Pinpoint potential obstacles or problems
Through research, it may uncover direct or indirect competitors that had not considered before
who may inhibit ability to gain a competitive advantage in the market. It might also discover
future development plans that could include big-box retailers in the target market location.
4. Benchmark and evaluate your success
By knowing the size of your market, how the competitors are doing and who their customers
are, it can set goals to reach the market, grow customer base and track the relation to the

MARKET PLAN
Distribution Strategies
In our institute every student will be treated as individually rather
than in group. Service will be provided according to the requirement
of the student .
Different means will be used to identified the student need these are
Learning style test
Test of conceptual knowledge of student
Objective of availing service
According to need analysis different method will be used for
teaching and these are:
Teaching through white board
Teaching by using projector
Combination of above two
Using different audio, video mean for making concept clear to
student

MARKET PLAN
Pricing Strategy
All subjects tuition fee will be moderately priced. While we are not
striving to be the lowest priced teaching provider around because
that will effect our level of quality of teaching . We will going to
charge on hourly basis instead of course basis.

MARKET PLAN
Promotion Strategy
Word-of-mouth is the biggest marketing tool a tutor has. Most of your
clients will come to you because somebody who has already hired you
to tutor their child recommends you.
Tutoring will place advertisements in the different student
newspapers. These advertisements will be effective due to their low
cost and targeted readership.
Close contact with the professors and school teachers. This allows us
to be quite familiar with the material the various professors and
schoolteachers are teaching. It also provides the professors and
teacher with an opportunity to offer referrals to tutoring for students
that need additional assistance that the school cannot provide.
Emotional Strategy: We have tried to appeal to the emotions of
people by linking our teaching to success, this will make them
nostalgic and theyll surely be motivated to try our service

MARKET PLAN
Promotion Strategy
Differentiation Strategy: Our product is unique in its own way. We give
more preference to each and every individividual rather then treating
students as a group.
We will distribute fliers indicating our features and key benefits along
with a course content detail of all courses. Moreover, well personally
make a visit to the different schools and colleges to introduce our
prospective customers with our services and would offer to provide
three day free teaching as a sample to generate interest among
them. This will also lead to word of mouth publicity for our business.

MARKET PLAN
Product Strategy
Main product of tutorial service is teaching .To make teaching effective
and useful several strategy will be used these are :
Session will be prepared in advance
Course content will be updated on continuous basis
Session will be prepare according to requirement of the student
Collections of prior exam questions from each of the courses
offered at center with extensive experience reviewing testing
patterns.
Students are provided with study strategies to help them focus on
their personal study .
Private tutoring sessions are available, as well as small group
study sessions. Students are encouraged to come prepared with
questions and items to discuss. Students are also encouraged to
ask the tutor questions throughout the week in between sessions.
Questions are submitted and answered via email. It is a value
added service for all clients.

MARKET PLAN
STP (Segmentation, Targeting and Positioning)
Market Segmentation
Graduate Students ,SSC and HSC students are main
market segment and these divided into two categories
these are:
Quantitative: These are students who are at the graduate
level and at school level and enrolled in quantitative course
such as: accounting, finance, business algebra, calculus, and
statistics.
Non-quantitative: These are students who are requesting
tutoring for other subjects that are not quantitative. For
example, marketing, international management,
organizational behavior, and economics, science ,economics.

MARKET PLAN
Positioning strategy

Word-of-mouth is the biggest marketing tool a tutor has. Most of

your clients will come to you because somebody who has already
hired you to tutor their child recommends you. Tutoring will place
advertisements in the different student newspapers. These
advertisements will be effective due to their low cost and targeted
readership. Close contact with the professors and schoolteachers.
This allows us to be quite familiar with the material the various
professors and schoolteachers are teaching. It also provides the
professors and teacher with an opportunity to offer referrals to
tutoring for students that need additional assistance that the
school cannot provide. USP strategy: Highlighting meaningful and
distinctive consumer benefits. Emotional Strategy: We have tried
to appeal to the emotions of people by linking our teaching to
success, this will make them nostalgic and theyll surely be
motivated to try our service.

Human Resource
Planning
Organizati
on

Partne
rs
PAWAN
MAKKAR/RAKESH

Tutorial
Services

Departme
nts
Marketi
ng

AKHILESH
GUPTA

Admin

CN
MAHESHWARI

HR
M

SANDEEP KUMAR
DILEEP KR
JHA

I
T
Financ
e

Information Technology
Plan

Creating Website

Creating Mobile Application

Online Study Material

Online Tests

Online Tutorial Services

Website

Mobile Application

Online Study Material /Tests/Online Tutorial

Services

Financial Decisions
Financial planning is the task of determining how
a business will afford to achieve its strategic goals
and objectives.
It describes about the activities, resources,
equipment and materials that are needed to
achieve these objectives, as well as the
timeframes involved.
Basically, the financial plan section of the
business plan consists of three
Financial statements,
The income statement,
The cash flow projection and the balance sheet.

Financial Decisions
Start up expenses of business:
Start up expenses

Stationary

50000

Rent

90000

Furniture :

Chairs

25000

Almera

18000

Table

12000

Projectors

60000

Computer

80000

Whiteboard

2500

Electrical equipment

25000

Communication equipment

6000

Other expenses

30000

Financial Decisions

Total start up expenses

398500

Start up Assests

Cash required

200000

Start up inventory

Other current assests

Total Assests

200000

Startup funding

Start up expenses to fund

398500

Start up assests to fund

200000

Total fund required

598500

Projected profit and loss account

Two

years

profit

and

loss 2016-2017

2017-2018

projection
Sales

720960

1073280

Cogs

Gross profit

720960

720960

Operating expenses

Teachin Staff salary

400000

450000

Marketin expenses

27000

27000

Rent

90000

90000

Admininstration expensese

12000

20000

Helper wage

24000

24000

Promotional boy salary

48000

48000

Receptionist salary

60000

60000

Electricity bill

60000

60000

Partners remuneration

360000

360000

Projected profit and loss account

Total operating expenses

1081000

1139000

Net profit before tax and interest (360040)

(65720)

Interest

Net profit after interest before (360040)

(65720)

tax
Tax

Profit after tax

(360040)

(65720)

Projected cash flow statement

Cash flow

2016-2017

2017-2018

Cash received

Cash received from operation

720960

1073280

Total cash from operation

720960

1073280

Additional cash received

New current borrowing

New other liability (interest free)

360040

65720

Long term liability

Sale of current assets

Sale of long term assets

Total of cash received

1080960

1139000

Expenditure

Cash spending (staff salary )

400000

450000

Other expenditure

321000

273000

Total cash spent

721000

723000

Net cash flow

(360040)

(65720)

Projected balance sheet

Liability

2016-2017

2017-2018

Assets

2016-2017

2017-2018

Total capital

598500

598500

Cash

200000

200000

Borrowing

360000

65720

Other assets

398500

398500

Total assets

598500

598500

P&l

360040

65720

Total

958500

664220

Total

958540

664220

Break even analysis

Total start up expenses are Rs.598500
Break even (sales) =
Fixed cost
x Total sales
Total contribution

Contribution = selling price variable cost

Break even sales for 2016-2017

Contribution = 720960 1081000
= 360040

Break even sales = 598500 X 720960

360040
= Rs.1198500

Break even sales for 2017-2018

Contribution = 1073280 1139000
= 65720
Break even sale = 598500 X 1073280 = 977500
65720

Break even sales

2016-2017

2017-2018

1198500

977500

So we will able to recover our cost in second year at total

sale of Rs.977500

Identification of key assumptions

Founders contribute Rs5,98,500 each to tutorial service at
the commencement of business.
No major purchase of fixed assets involved, as land etc.
Taxation policy of government does not change.
A strong economy, without a major recession.
All fee will be received on due date.
Growth drives to the market.

Current sources of funding

Businesses use several sources available for start-up capital
Self-financing by the owners through cash and other assets.
Loans from friends
As initially we are not investing much capital thats why we have
just take the help from our close relatives and friends for funds
using in business. If there is needed for funds in future then loan
can be apply by us through the banks. The loan is not applied in
the beginning of the business, as the field of the business is new
to me and somewhat to the staff. If there are losses then we
cant able to pay back the amount of lended loan to the bank.

Future need of funding

If future needs are required then the following
strategies will followed:1. Loans from the banks.
2. Borrowing funds from non-banking institutions
3.Involvement of new partner into business.

Tax Consequences of business

In first few years there is no effect of tax on business because business
is going in losses for first two years. But business will be effected by
tax in future when started earning profit.
Tax consequences are:
Taxes lower overall gains
Where the business case shows gains or net cash inflows, taxes
operate to lower overall gains because operating income and
capital gains are normally taxed.
Taxes also reduce overall cost and expense impacts
Where the business case shows losses or net cash outflows, tax
effects operate to reduce the overall loss.

RISK IN BUSINESS

Over estimation of no of students per month .

Approach used for teaching is right or not .
Is right marketing strategies are used or not.
People may be unwilling to pay the extra price to
experienced institution .
who have existing in market for long period.

IMPLEMENTATION
SCHEDULE
We are planning to start tutorial services in the month of
Aug of this year.
It will be based in our office in Najafgarh. From this place; we
will be managing all our operations. Our business success will
be depend upon the effective way of teaching so we prefer to
use best material and mean for teaching.
Staffing Requirements
Two management graduates will form tutorial and all the
major operations are handled by both of us. We need
additional staff to handle back office operations and for
smooth running of our business in total tutorial has eight
employees. We might need more of support staff as our scale
of operation expands.

The schedule of the main activities supporting this plan is

presented in the table
1 Month

2 Month

3Month

4Month

5 Month

Development of
a tutorial
service institute

In the month of
Aug

Hiring of
teaching staff
for the business

3 staff will be
hire in sep

Hiring of non
teaching staff
for the business

1 staff will be hire

in sep

Hiring of helper
boy and
promotional
boy

One helper and

one promotional
boy will be hire in
sep

Local press
advertisement
and press
releases

Through fliers and

newspaperin
month of may

Activities

1 Month

2 Month

3Month

4Month

5 Month

Launch of
tutorial service

Launch in month
of may

Advertisement
through
internet

Advertisement
through
internet will be
started in
month of June

Performance
Appraisal

Performance
Appraisal will
be started in
moth of July

Activities

Teaching schedule for whole week

4-5Pm

5-6Pm

6-7Pm

7-8Pm

8-9Pm

9-10Pm

Mon

SSC

SSC

HSC

HSC

GRD

GRD

Tue

SSC

SSC

HSC

HSC

GRD

GRD

Wed

SSC

SSC

HSC

HSC

GRD

GRD

Thru

SSC

SSC

HSC

HSC

GRD

GRD

Fri

SSC

SSC

HSC

HSC

GRD

GRD

Sat

SSC

SSC

HSC

HSC

GRD

GRD

Working policy
Monday to Saturday will be regular classes as per schedule.
Sunday will be holiday.
Problem classes will be conduct as per requirement of the
students.
Weekly test has to be conduct on Monday to know
development of the students.
Test result will be communicated to students on Friday.
All teaching staff require to give development report of
students to owner of institute which help in knowing the
effectiveness of current way of teaching and analyzing where
there is need of improvement.
Next class topic should be communicated to students in
advance by staff.
Classes will be conducted on basis of the predefined schedule
for completion of course on time and in effective manner.

THANK YOU!