F I N A L P R O J E C T P R E S E N TATI O N

M A S T E R G R O U P O F C O M PA N I E S

PRESENTED TO: DR. MUHAMMAD NADEEM DOGAR

Presented by:
Rao Shafae Ali
Abdullah Faseh

L1F15MBAM0146
L1F15MBAM0124

Muhammad Usman Sikandar

L1F15MBAM0119

Umar Mahmood

L1F15MBAM0028

Subject: Leading Innovation and Change

INTRODUCTION
Master Group of Industries was established by Riaz Malik in 1963.
Holds the position of a Market Leader in mattress and foam industry of
Pakistan.
Innovators and producers of technologically advanced sleeping solutions in
Pakistan.
Only High Pressure foam technology company in Asia.
First and only one to introduce Memory Foam in Pakistan which was
invented by NASA scientists for astronauts in 1970s.
Largest retail and franchise network of a mattress company in Pakistan.

LITERATURE REVIEW
Memory is such a popular material in the mattress industry because of its
pressure relieving quality and specific properties mostly used by orthopedic
mattress manufacturers.
It is a temperature sensitive material that reacts to your body heat and
molds to the contours of your body.
If you sleep on your side, the foam sinks in much more at your shoulders
and hips soin theoryyour entire body is always perfectly supported and
your spine remains straight.
Contains viscoelasticity.
Sleep specialist Donna L. Arand, PhD and Kathy R. Gromer, MD

THEORETICAL FRAMEWORK
Sleep specialist Donna L. Arand, PhD, says that objective studies
supporting the claimed benefits of memory foam -- or the effects of any
particular type of sleeping surface -- are lacking because they are very
expensive to conduct.
Kathy R. Gromer, MD, sleep specialist with the Minnesota Sleep Institute
in Minneapolis, agrees that memory foam may improve sleep. "It can, if it
relieves painful pressure points," she says.
Considering the literature we will ask some questions to the employees of
organization in the form of groups and individuals to really see if this
product has really helped them in getting any success in the volatile Market
of Pakistan.

QUESTIONNAIRE
Master has celebrated 50 years of success? What was the
inspiration behind establishing a bedding/mattress company?
Master, a pioneer in mattress and bedding industry, established in
1963. Since then the brand has created mattresses with innovative
technology. How have you manage to stay in the lead?
Master Molty Memory Foam is a revolutionary mattress that is
based on SpaceAge Technology by NASA. How did you manage to
achieve instant success for this product?
What sets Master Molty Memory Foam apart from other brands in
Pakistan?
Where do you see your company five to ten years down the road?

ANALYSIS
Master heavily emphasizes on adding continuous innovation in its products and
services.
The key to their success is creating differences with the changing market trends.
Innovation provides various competitive advantages to the company whether it
is being the market leader in the mattress industry or the biggest manufacturers
of the quality guaranteed products.
While conducting the interview, we realized that Master has also faced some
hurdles during their success journey but the only factor that helped them to
sustain the image is their profound focus on innovation.
Being the heritage brand sustaining the same strong image in the minds of
consumers was the biggest challenge for the company.
The company knows what consumers truly desire.
Focusing on innovation can be bit critical but the actual challenge is to
determine the right time for implementing the change. This is where Master
excels and has a competitive edge over its rivals.

CONCLUSION
Based upon the qualitative research that we have performed on Master
Group employees we can say that company is moving in the right direction.
Even though there are many new competitors in the market which are
offering sleeping solutions at a very affordable price but the quality and
innovative products of Master group leave a unique positioning in the minds
of customer.
Master group has maintained this unique position only by continuously
innovating and implementing a gradual change to improve the quality of
their products.
As long a Master group is stick to this principle it will maintain its positon of
being a Market Leader in the Mattress and Bedding Industry of Pakistan.

RECOMMENDATIONS
Master Group should continue the innovative culture and implement
changes as needed with the ever changing market of Pakistan.
It should invest more in Research and Development to increase its market
share and open doors to new opportunities for growth.
Should improve and change current formalized structure to a more flexible
and leadership style of management. This will help to increase creativity
and innovative nature in its employees.
Master can also diversify its products to cater needs of other industries.
The title of only high pressure Foam Company in Asia can serve as a
competitive advantage which can help Master Group to enter new Markets
other than Pakistan.
Master Group should always keep an up to date analysis of its competitors
and their products.
Considering the current condition of the Economy of Pakistan pricing
should be carefully done.

THANK YOU!
ANY QUESTIONS?