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ICT and Open

Innovation for
Sustainable Tourism
Dr. Janne J. Liburd and Dr. Niels Chr.
Nielsen
liburd@sitkom.sdu.dk,
ncn@sitkom.sdu.dk
University of Southern Denmark
Presentation outline
• ICT and Open Innovation
• Implications for tourism education,
industry collaboration and local
communities
• Sustainable tourism innovations
• Island cases: Mandoe and Fanoe,
Denmark

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ICT and Open innovation
• Common ownership model
• Freely distributed, comments, criticism,
contributions welcomed
• Ex. Creative commons and “open access”
resources, GNU/Linux, OpenStreetMap/Where2.0,
BEST EN
• Copyleft licenses permit the use of normally
copyright restricted/protected source code
• A replacement for capitalism and Fordism versus
flexibility and exchange?
• How can industry innovation be enhanced by
academe in other ways than through advisory
services, collaborative network sessions and joint
development projects?
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An example of user
generated geo-data

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TRACK
Open Innovation for
Sustainable Tourism
• Sustainability is a
dynamic process of
change (not a static goal
to be achieved)
• On a sectoral base,
sustainable tourism must
contribute to the specific
development needs and
quality of life in the
destination
• Desirable futures

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The end of the ”Ivory
Tower”?
 Authoritative knowledge, lack of innovation and
creativity?
 IP, copy right, reproduction repositioned and
transformed through open innovation, Web 2.0, a
new geography ?
 rethink and reorganise traditional
power/knowledge structures and interaction in
tourism education and INDUSTRY/DESTONATION
within and beyond the university setting?
 Does ICT allow us as researchers to communicate
our findings on methods and sustainable
practices more easily?

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Web 2.0. in tourism education
and industry collaboration
• Supports the integration of life-long learning activities
• Organisation of dynamic learning environments, e-tivities
(Salmon 2002)
• Efficient and flexible way of transforming content and
activities between practices
• Facilitation of sustainable tourism development
through collaboration
– between research, education and business practices
– between social networks to link different repositories of
knowledge with the potential innovation effects
– between learning activitites and other social practices in
which the learner participates

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Open innovation research
- some opportunities
• How will innovation change from a purely economic
perspective towards social and sustainable purposes in open
environments where users and service providers interact
more intensively?
• How can we measure and ensure the quality of individual
learning in blended learning environments?
• New models and methodologies of multi-user driven
innovation for sustainable tourism?
 Photo safaris
 Mock-up analysis
 Walk ’n Talk
 Brainstorming
 Bodystorming
 Geocaching, community mapping

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Case studies
• Danish
Wadden Sea
area,
designated
national park
from 2010.
• Islands
challenged in
different ways
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Fanø - Where do visitors go?

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INDUSTRY/DESTONATION TRACK
What can the destination
offer?

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INDUSTRY/DESTONATION TRACK
User created, open access
”attractions”

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Individual
”experience
map”
• Based on GPS-
data and self-
kept diary

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Management
perspective
Places/paths of movement
and of staying

Data processing and cartographic


design:
Peter Bro andENTER
Anders
2010Sorgenfri, AAU
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INDUSTRY/DESTONATION TRACK
Mandø – traditional tales about
places

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Collection of experience points

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Sharing places,
experiences

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Can we do it?
• Do researchers, educators and students
understand the opportunities - and the
intrinsic ethics - of open innovation?
• Are the universities ready to change
(Fordist) teaching and grading practices?
• Are researchers, students, educators ready
for external/industry collaboration?
• Are the universities ready to reevaluate and
change the neo-liberal criteria of success?

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INDUSTRY/DESTONATION TRACK
www.INNOTOUR.com
-an invitation to collaborate

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