Concept

Benefits of web marketing

Effects of internet on marketing mix
Internet marketing techniques
Impact of value chain management
Web marketing strategy

Dr. Md. Abdul Hannan Mia FCMA

Associate Professor
Department of Management Studies , DU
06/26/16 05:48

Marketing is the process of

planning and executing the
conception, pricing,
promotion, and distribution of
ideas, goods and services to
create and maintain
relationship that satisfy
customers individual and
organizational objectives
06/26/16 05:48

Dr. Md. Abdul Hannan Mia FCMA

Professor
Department of Management Information
Systems , DU

Personal Selection

Passive VS active recipient of Message

Quantified prospective customer
Immediately productive

Interactivity

Direct experience
Control speed
Static and dynamic ad

Integration

Continuous product support

Troubleshooting
Upgrade
FAQ

Customization of marketing efforts or

personalization
Changing the elements of marketing mix
Save marketing cost

06/26/16 05:48

Dr. Md. Abdul Hannan Mia FCMA

Professor
Department of Management Information
Systems , DU

Online community
One to one service
Global search
Customization of
marketing efforts or
personalization
Changing the elements
of marketing mix
Save marketing cost

06/26/16 05:48

Dr. Md. Abdul Hannan Mia FCMA

Professor
Department of Management Information
Systems , DU

Class Group discussion

distribution channel
Personalization
Pre sales, at sales, and post sales
services
Location barrier
Brick and click VS click and mortal
Cost saving

06/26/16 05:48

Dr. Md. Abdul Hannan Mia FCMA

Professor
Department of Management Information
Systems , DU

Read the article Electronic commerce

innovation and marketing management
at
http://strategis.ic.gc.ca/SSG/ss00014e.h
tml
.
Identify the difference between
traditional and web marketing

06/26/16 05:48

Dr. Md. Abdul Hannan Mia FCMA

Professor
Department of Management Information
Systems , DU

e-branding-convenience
speed and value
Packaging-e-mail, news
letter, bulleting board,
FAQ
Selling services-Pre at
and post

06/26/16 05:48

Dr. Md. Abdul Hannan Mia FCMA

Professor
Department of Management Information
Systems , DU

Price change and its effect

1. Market share, sale volume,
profit and product image
2. product quality
3. low price unfair competition

06/26/16 05:48

Dr. Md. Abdul Hannan Mia FCMA

Professor
Department of Management Information
Systems , DU

1.
2.
3.
4.

Direct sales
Retail sales
Whole sale
Multi-level marketing

06/26/16 05:48

Dr. Md. Abdul Hannan Mia FCMA

Professor
Department of Management Information
Systems , DU

06/26/16 05:48

Personal selling
Advertising
Direct marketing
Sales promotion
Public relation

Dr. Md. Abdul Hannan Mia FCMA

Professor
Department of Management Information
Systems , DU

10

06/26/16 05:48

Dr. Md. Abdul Hannan Mia FCMA

Professor
Department of Management Information
Systems , DU

11

Demographics
Age
Gender
Race
Income
Location
Education

06/26/16 05:48

Dr. Md. Abdul Hannan Mia FCMA

Professor
Department of Management Information
Systems , DU

12

Psychographics

Activities
Work
Hobby
Vacation entertainment
Interest
People
Family
community
Opinion
Social, economical, political

06/26/16 05:48

Dr. Md. Abdul Hannan Mia FCMA

Professor
Department of Management Information
Systems , DU

13