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“Analyzing the Customer Perception,

Satisfaction & Loyalty towards
Vega Auto Accessories PVT, LTD“

By:
Vinayak S
Kittur
USN :
2GI07MBA59
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The list of companies (Organized) in Indian

markets
S. NO Company Place

1 Vega Auto Accessories Pvt.ltd Belgaum

2 Studds Accessories Pvt.ltd Hyderabad

3 Steel Bird Hi-tech India ltd New Delhi

4 Aerostar Helmets ltd. Kolkata

5 MPA Helmets ltd Mumbai

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Company Profile

Vega Auto Accessories Pvt.ltd (Vega), Belgaum

was established in the year 1981. The founder and the
chairman of the company Mr. Premraj Chandak.
The initial investment of the company is Rs.10 Lacks.
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Cont…

 Since inception Vega has been concentrating on

delivering quality helmets and related accessories
of the highest order safeguarding the interests of
millions of two wheelers riders across the country
and abroad.
 Certification by the coveted ISI.
 Vega has over 300 models of sleek designer
helmets spread over 16 broad categories.
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Products of Vega Auto Accessories

 Full face helmets

 Open face helmets
 Off-road helmets
 Other accessories
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Mckensy’s 7S Framework with reference to

Vega Pvt.Ltd
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SWOT Analysis
Strength
 Vega Helmet has got good brand image in Indian as
well as in foreign market.
 Vegas products are high quality and follows latest
unique styles.

Weaknesses
 Absence of skilled labor.
 High labor turnover.
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Opportunities
 Good tie-up with motorcycles manufactures or dealers.
 Adapt e-marketing technique to increase the sales
volume.

Threats
 The major threat for the company is from local
manufactures, who sell the helmet at half rate when
compared to Vega helmets.
 Foreign companies are trying to enter the Indian market.
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Statement of the problem

“What are the various parameters that

determine the Satisfaction and Loyalty;
Customer Perception for Vega helmets vis-à-
vis its competitors?”
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Objective of the study

 A study on customer level of satisfaction towards

Vega Helmets.
 To identify the loyalty of customer towards Vega
Helmets.
 To measure the specific reason for satisfaction and
dissatisfaction with Vega Helmets
 To know the recent trends in Helmet Market.
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Scope of the study

• Mainly to know the current level of customer

satisfaction.

• Mainly to know the loyalty of the customer towards

the company.

• To give suggestion regarding improvement of

performance standard of the company.

• To inform the management about current level.

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Limitations of the study

• Time limit restricts detailed survey work for this

particular topic of research.

•Some customers have lack of time, so they may not

communicate properly.

•Some of the respondents were reluctant to share the

information with researcher.
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Cont…

• All the results and conclusions have been drawn on

the bases of information provided by the respondents,
so it may lack authenticity.

• The study is restricted only to MBA course; it does

not represent the overall view of the Indian market.
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FINDINGS

• 66.70% of the respondents use the Helmet while riding on vehicle.

On the other hand 33.30% of the respondents don’t use the helmet
while riding on vehicle.

• 60% of the respondents use the VEGA HELMETS. On the other

hand 40% of the respondents use the other company Helmets.

• 25 % respondents use Vega helmet from last 6 months. Next 16.70

% says from last 12 months. Next 25 % says from last 18 months.
Next 20 % says from last 24 months. And final 13.30 % says last
more than 24 months.
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Cont..
• 45 % of the respondents use the full-face Helmets. Next 40 %
use the open-face Helmets. Next 10 % use the off-road
Helmets. And final 5 % use the other type of Helmets.

• 41.70 % of respondents definitely purchase Vega helmets

again. Next 33.30% probably purchase again. Next 16.70 % are
not sure about purchase. Final 8.30% probably not purchase
again.

• 36.70 % of respondents definitely recommend purchasing

Vega Helmet to their friends. 38.30 % probably recommend.
21.70 % respondent not sure. Next 1.70 % probably not
recommends. Final 1.60 % is respondents definitely not.
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• 50.60 % respondents are Very satisfied with the following
characteristics of Vega Helmet. 32.20 % of the respondents are
satisfied with the following characteristics of the Vega Helmet.

• 11.40 % are Neither satisfied nor dissatisfied with the

characteristics of the Vega Helmet. Next 3.60 % are dissatisfied
with the characteristics of Vega Helmet. Final 2.2. % is very
dissatisfied with the Vega Helmet.

• 46.80 % respondents are gives very importance for following

characteristics while purchasing helmet. 28.00 % of the
respondent are think important. 16.20 % of the respondents are
think neutral. Next 6.00 % of the respondents are thinks less
important. Final 3.00 % respondents are thinks that not at all
important.
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• 60.00 % respondents are very satisfied with there helmet. 20.00

% are satisfied with helmet. 10.00 % are neutral with their helmet.
Next 5.00 % are dissatisfied with their helmet. Final 5.00 % are
very dissatisfied with their helmet.

• 78.30 % respondents are says that over the past years their
loyalty increased towards Vega Helmets. And remaining 21.7 %
respondents are says no.

• 90.00 % respondents are saying that Vega Auto Accessories Pvt

LTD deserves their loyalty. And remaining 10.00 % respondents
are says no.
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• Various reasons are given by the customers for the
satisfaction like quality of the helmet, safety, comfort while
using it, availability of huge rand of products and keeping
customer fully informed about its new products etc

• Various reasons are given by customers for dissatisfaction

like no company showrooms, lack of advertisements, price etc.
The company need more focused approach for satisfying the
customers.

• 26.00 % respondents are don’t use helmet because of its

weight. 14.00 % respondents are because its makes look them
bad in it. 26.00 % respondents are due to ventilation problem.
Final 34.00 % respondents are not use helmet because it blocks
side view.
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• 54.70 % respondents are in the favor that helmet should make

compulsory. On the other hand 45.30 % respondents are not in
the favor.

• 20.00 % respondents are purchased other company helmet

because of low price. 7.50 % respondents are due to quality &
design. 25.00 % respondents are because of easy availability.
Next 35.00 % respondents are because of good ventilation. Final
37.50 % respondents are because of good brand name.
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Suggestions:

• Customer service.

• Employee Loyalty.

• Employee Training.

• Customer Incentives.

• Be Flexible.

• Know their Names.

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