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DOOR PE STORE

A Different Kind of Grocery


Store

Profile
Positione
d as an
Online as
well as
an Offline
Store

Guarant
eed On
time
delivery
by Own
delivery
network

Can order
through
the
DoorPeSto
re Website
& App

More than
500 brands
already
associated
with the
Company
and more
than 5000
products to
select from

Product Mix
Beverag
es
Energy &
Health
Drinks
Fruit
Drink &
Juices
Soft
Drinks
Tea &
Coffee
Sharbats
Mineral
Water

Branded
Food
Items
Bakery &
Dessert
items
Biscuits
Breakfast
Cereals
Chocolate
s, Sweets
Jams &
Spreads
Pasta &
Vermicelli

Grocery
&
Staples
Dals &
Pulses
Oils &
Ghee
Flours &
Sooji
Masala
and
spices
Rice &
Rice
products
Salt,
Sugar &
Jaggery

Househ
old
Items
Consumer
Durables
Detergent
s
Freshener
s&
Repellent
s
Electricals
Stationer
y Items
Toilet,
Floor &
Other
Cleaners

Persona
l Care
Baby
Care
Cosmetic
s
Deos &
Perfumes
Hair Care
Oral Care
Personal
Hygiene
Sanitary
Needs
Skin Care

Others
Breads &
Dairy
Churans
& Suparis
Imported
&
Gourmet
Items

The Business Process


Aw! Its again time to go to the store to buy
Groceries.
No Problem !! I can now order Online on
DoorPeStore

Your Order
is
Delivered.
See you
again on
DoorPeSto
re

Your Order is
Placed.
Thank you For
Shopping on
DoorPeStore

Your Order is
Dispatched from our
Store and shall be
delivered shortly.

Benefits to Buyers
Diversified
Products
on
Display
at
the
Convenience of Home/Office. Matter of Fact
Anywhere
Everything you need, whenever you need at your
DOOR STEP
No More Standing in long Queues
No More Carrying heavy bags
Save travelling time
Save parking expenses

Meet The Team


Mr. Harsh Vardhan Agarwal
He is the Chief Operating Officer
(COO)
of
the
Project,
DoorPeStore.Com.
His
business
acumen and underlying practical
approach to handle things have been
very crucial and critical for this
venture. His experience in the field of
fabrication of engineering tools, etc. is
more than 18 years plus his practical
approach
to I.T. gives an added
Sanjay Kanoi
advantage to the venture.
His ideas and innovative marketing
skills will give an incentive for
everyone to go for the not so possible
and make it possible. Logistics being
the backbone of every organization,
will be looked after by Mr. Sanjay
Kanoi.

Mr. Sumant Poddar


Besides being a qualified Associate
Company Secretary from the Institute
of Company Secretaries of India, He is
currently pursuing his Doctorate in
Commerce. He has more than 18
years of experience in running Jute
Mills in West Bengal. He is one of the
founder Directors of Ganges Jute (P)
Limited based in Bansberia, West
Bengal, a diversified jute goods and
HDPP manufacturer and a Senior
Executive in Aditya Translink (P)
Limited, Unit: Samnuggur Jute Mills,
Bhadreshwar, West Bengal. Ganges
Jute (P) Limited is the leading
Exporter of Jute goods for the 7-8
years and has been honoured for the
same by the Ministry of Textiles. He is
very well travelled and has excelled in
life. His academic background has

Meet The Team


Raghav Kanoi
He is a Fresh Management
Graduate
from
St.
Xaviers
College, Calcutta. He has been a
part of DoorPeStore.Com since its
inception
and
has
an
avid
experience
on
eCommerce
platforms.

Ms. Ekta Agarwal


She is a qualified Chartered Accountant
from
the
Institute
of
Chartered
Accountants of India. She has contributed
a lot in the creative field of E-Commerce
ecosystem. She has been actively
involved
in
the
think-tank
of
DoorPeStore.com and will definitely add
value and expertise in this venture.

Ms. Kavita Poddar


She is a dedicated home-maker but
has always aspired to be a part of
challenging
ventures.
With
her
creative skills, she has finally taken a
plunge in the E-Commerce ecosystem
and will deliver her best in due course
of time with her experience with
household goods.

OVERVIEW OF THE INDUSTRY


India is the 6th largest grocery market in the world
and the online grocery market is expected to grow at
a rate of 25% to 30% in major Indian cities.
Online grocery in India has reached new heights in the
past year with investors pouring millions into this
space and many venture capitalists and angel
investors alongwith corporates such as Tata Group
and Reliance and ecommerce giants such as Amazon,
Flipkart & Snapdeal foraying to capture this multi
billion dollar market as there is immense potential
and scope for growth.
The reason for a relatively slower growth in the speed
of e-grocery is because storage of perishable items is
comparatively more expensive which is why most
players operate in major cities and have not moved in
deep into the states.

E-Commerce Sector in India

As of Q1 2015,
six Indian ecommercecomp
anies namely
Flipkart,
Snapdeal,
InMobi, Quickr,
OlaCabs, Paytm
have managed
to achieve
billion-dollar
valuations.

Demand is
growing much
faster than incountry supply
from authorized
distributors and
e-commerce
offerings. If this
robust growth
continues over
the next few
years, the size
of the e-retail
industry is
poised to be
around $10 to
$20 billion by
2017 2020.

The foremost
contribution
comes from the
southern region
as the highest
online
consumers are
located at
Bengaluru and
Chennai.
Western and
northern
regions follow.
The Eastern
region is still a
bit of an
untapped
market, and
therefore, there
lies an
opportunity to
tap the same.

E-Grocery Opportunities
Women between the ages 35-45 are the largest adopters
Mobile is 65% of total traffic in India and 41% of total Indian
ecommerce
Ecommerce in India grew by 27% in 2014 to reach $3.8 Billion
and is expected to reach $8.5 Billion by 2016 (CAGR of 63%)
India boasts 232 Million Internet users making it the 3 rd
largest market top country in new internet user adds per
year (+63M in 2014, +37% Y/Y)
65% of the retail industry is Food and Grocery
Online Grocery Market estimated to be less than $100M in 2014
is expected to grow by 25% to 30% to cross $20Bn by 2020
11% of orders are done in the 10PM to 12PM midnight slot
previously unattainable

Mission & Vision


of DoorPeStore
Mission
Convenience To Customers For Buying Mundane Daily
Needs.
Mix Of Online And Offline Purchasing Options.
Dynamic In-store And Online Offers To Attract Customers
Vision
A Self Service Store at Every 8-10 km Radius Of Kolkata
Using Franchise Model
Fruits & Vegetable Carts To Move Across Cities To Deliver
Fruits & Vegetables (Perishables) Right At The Customers
Doorstep on Franchise Model.
Aims On Profitability And Avoid Undercutting And Selling
Below MRP By Providing An Extremely Convenient
Alternative To Purchasing Daily Need Products

Focus on Franchising
Majority Of The Stores To Be Established Shall Be On The Franchise
Model Where The Entire Procurement, Pricing, Promotions, Etc
Shall Be Taken Care Of By Doorpestore And The Franchisee Shall
Be Undertaking Billing To The Customer. The Benefits Of
Franchising Model Are :Having An Owner (Franchisee) Sitting At The Shop To Oversee
Growth And Specially Customer Satisfaction
Adopted To Decentralize Storing Products At Franchisee Operated
Locations Throughout The Geography For Faster Delivery
Using The Crowd Funding Model To Spread Risks
Getting Local People To Work With Doorpestore To Increase
Efficiency
Having A Centralized ERP Based Software Solution, Which Shall
Be The Converging Point For Online & Offline Sales Alongwith
Back Office Operations
Using A Professional Team Which Has Created The Franchise
Model. (Franchise India)

Vegetable Vending Carts


Unique Way To Sell Perishables Using Existing Or New
Vegetable Vendors
Exploiting The Big Vegetables & Fruits Market Which Is Very
Profitable
Increase Visibility, Recall Which Is Profitable Advertising
(Instead Of Cost) For DoorPeStore
Data Management Of Needs Of The People In Different
Locations To Help In Targeting Customers With Respective
Products Needed By Them.

Competition & Comparisons

L Qu
ar ick
ge D
e
P
C
ro Var liv
us
du i e e r
t
ct t y y
L N om
s of
ac o
e
P
r
k
e
U W C rs Go
nd af on on od
er er tro al w
i
c u Th l
o To ll L
t
to ting in M n Q uch ow
,
Lo C ar ua
ss os gi lit
es ts ns y
Le
ad

y
er r
i v ou s
el b t
D La os ts
e of g C rofi
om t i n P
H o s tt r
e
h
o C cu w
ig
H ts
N h r o
g
i
de L
n uc
H n to
tio d to
U ad
la Pro ue
Le
Re of D ng
er e in yi
m lu rg u
to Va Ma e B
us h d m
C Hig oo lu
G Vo

ts
uc
od y
Pr er
of l i v
ty De ns
i
rie e rg
h
ig
Va om Ma
H and
H
n
w
ow o
ti o e m
L N Lo
la D st
Re er Co
P
er As ur
m
o
to ry ab
L
us nto
w
ve Lo
C

Hyper
Local

In

Kirana
Stores

s
in of
g
ar t y
M rie s
h a t
i g e V uc
H
rg od
a Pr
L

s
rie ry
e
iv to
el en age r
D v st u
ck h In a bo sts
i
W a
u
Q uc to f L Co s
o
o g
M
N oo ing st tin sse
T ad Co ut Lo
Le gh erc to
i
H Und ead

Supermarket
s

Inventory
Based
Online
Model

Pros of All Models Gives Rise


To The DoorPeStore Model
Local Owner
Driven (Kirana)
Store Model

Hyper (Big)
Offline Store
Model

Inventory Led
Online Model

Hyper-Local
Model

E-Grocery Players in India

Online Grocery in India


The world has changed profoundly for online grocery start-ups in
India in the past few years. About three to four years ago the buzz
was around grocery sites shutting down. Now, however, the
survivors and the new entrants are thriving.
The top five online grocery start-ups in India raised over $350
million. Big Basket and Grofers have raised $238 million and
$166.5 million, respectively.
About four years ago, a number of start-ups had come up in this
sector, however, most of these had to shut down pretty soon mostly
due to lack of investment and customer base. Now, BigBasket,
along with other survivors ZopNow and the new kids on the block
like Grofers, PepperTap, and Jugnoo are expanding rapidly,
launching in new cities, hiring new talent and raising fresh funds.

SWOT Analysis
Strengths
Everybody Is A Customer
An Assortment Of Items To
Choose From
User Friendly Website & App
On Time Delivery
Commitment
Increasing Customer Base

Weaknesses
Can be replicated by others
Expenditure required to
increase and retain the
customer base

Opportunities
Business Expansion In Other
Cities
Improving Customer And
Merchant Relationship
Tie-ups With More Brands And
Increasing The Product Range

Threats
Intense Competition From
Peers
New Entrants
Retaining The Customer Base

Technology Platform
Website
Current Website is running
on
Opencart
(PHP
Platform)
New
Website
being
developed by .. on
Dot.Net (MVC) and will be
ready by ..
Any other important info?

Application
In agreement with ..
and the application will be
ready by
Would
support
devices
(Android/ IPhone)..
Any other important info?
No of users it can support
at a time

Milestones Reached
1 Self Owned Store Opened
Rest to be done on
Franchisee Model
In process of making
agreements with
Franchisees for upcoming
Stores
Investments made thus far
Rs. 60 Lakhs

Financial Snapshots
Key Values
(In Crores)
2016- 2017- 20182019-20 2020-21 2021-22 2022-23
17
18
19
No of Stores

20

50

150

300

400

500

600

No of carts

35

100

200

350

650

850

1050

Revenue

67.25 197.31 625.35

1,376.29 2,129.10 3,021.18 4,084.87

Earnings Before Interest


Depreciation and Taxes (EBITDA)

3.57

10.28

44.23

98.79

172.33

Profit Before Tax (PBT)

2.89

8.74

41.20

93.79

163.93 279.66

451.93

Profit After Tax (PAT)

1.93

5.88

28.23

64.44

112.54 192.53

311.79

288.25 462.25

Financial Snapshots
Key Ratios
201617

201718

201819

201920

202021

202122

202223

EBITDA/Revenue

5.31% 5.21% 7.07% 7.18% 8.09% 9.54% 11.32%

PBT/Revenue

4.30% 4.43% 6.59% 6.81% 7.70% 9.26% 11.06%

PAT/Revenue

2.87% 2.98% 4.51% 4.68% 5.29% 6.37% 7.63%

Salary/Revenue

3.23% 2.79% 2.14% 1.94% 1.83% 1.78% 1.73%

CAGR - Revenue

79.80%

CAGR - PBT

105.80%

CAGR - PAT

106.73%

Financial Snapshots
Year Wise Revenue Growth
4,500.00
4,000.00
3,500.00
3,000.00
2,500.00
2,000.00
1,500.00
1,000.00
500.00
-

Revenue

Financial Snapshots
Year Wise Key Ratios
EBITDA/Revenue

PBT/Revenue

PAT/Revenue
7.63%
6.37%

2.87%
4.30%
5.31%

2.98%
4.43%
5.21%

4.51%

4.68%

6.59%

6.81%

7.07%

7.18%

5.29%

11.06%
9.26%

7.70%
8.09%

9.54%

11.32%

2016-17 2017-18 2018-19 2019-20 2020-21 2021-22 2022-23