Beruflich Dokumente
Kultur Dokumente
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Literature Review
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Cont
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Cont
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Young & Middle age consumers in the age group of 20-40 from
Bangalore, Chennai, cochin, and Hyderabad, frequently visiting the
grocery & shopping malls are given questionnaire and interviewed
personally. The covered people may not represent the whole
population and most of them represent female genders. The cities
targeted also many not represent whole south Indian population.
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RESERCH METHODOLOGY
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Cont
Sampling method
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Sampling Frame
Target Population
The population for this research study consists of the resident of Bhavnagar
City.
Sampling unit
Sample size
100
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Hypothesis Testing
H1: Pricing does not affect while purchasing Ready To Eat Food
Products.
TEST STASTICES
Chi-Square Test =
(Fo-Fe)2
Fe
Where, Fo = Observed Frequency and Fe = Expected Frequency
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Hypothesis
35
No
65
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Hypothesis
Respondents
Yes
52
No
18
Cant say
30
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Hypothesis
Improve efficiency
Male
Female
Total
Yes
17
18
35
No
27
38
65
Total
44
56
100
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(Fo - Fe)
Observed
Frequency
Expected
Frequency
17
15.4
1.6
2.56
0.167
27
28.6
-1.6
2.56
0.190
18
19.6
-1.6
2.56
0.130
38
36.4
1.6
2.56
0.070
Total
(Fo - Fe)2
(Fo - Fe)2/Fe
0.457
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Calculations
Chi-Square Test =
(Fo-Fe) 2
Fe
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Calculations
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FINDINGS
that, brand was very popular i.e. 96.00 per cent of respondents were aware,
followed by Ashirvad brand (93.00%) and Everest (87.00%).
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Cont
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Although the study varies in male and female ratio and family
members and May not considered the collective opinion of the
family. Customers are surveyed in shopping malls and not in
Koriyama shops
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Cont
Young & Middle age consumers in the age group of 20-40 from
Bangalore, Chennai, cochin, and Hyderabad, frequently visiting
the grocery & shopping malls are given questionnaire and
interviewed personally. The covered people may not represent
the whole population and most of them represent female
genders. The cities targeted also many not represent whole
south Indian population
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SUGGESTIONS
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Cont
Packaging is also important for RTE food to keep the food hygienic.
Food companies must follow the international norms for packaging.
Food companies should explore the new avenues for marketing and
distribution of RTE food.
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CONCLUSION
With the income level rising, demand for milk, meat or fish, fruits
and vegetables is also increasing in India. With more urbanization,
Indian families also consume more processed foods, more readyto-eat foods, etc. Asian Americans, now numbering over 10 million
along with the other 13 million persons of India origin spread all
over the world are a huge potential market for the RTE Foods out
of India. This creates a scope for the producers to come out with a
long range of dishes including the usual meals. India had been at
the forefront for variety of dishes both in domestic and global
market. Today the ready-to-eat products produced from India are
mostly on Basmati rice Pulao, Biryani, Dal, Channa, Rajma, Spicy
Vegetable Curry, Mushroom, Paneer, Chicken, Broccoli, Sweets
and many more South Indian dishes
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Cont
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