PROPOSAL

NAME

NO. ID

1. NURUL FARAH IZZATY BINTI FADHLI AMIN

PTM 130707826

2. NUR DIYANA AMNI BINTI AZHAR

PTM 130707656

3. AZLINA BINTI OSMAN

PTM 130707828

4. NURKHAIRUNNISA BINTI MOHAMAD KHALID

PTM 130707361

5. NUR SYAFIKA BINTI ABDUL KARIM

PTM 130707741

CHART OF DIRECTOR

Nur Diyana Amni Binti

Azhar
CEO

Nurul Farah Izzaty

Binti Fadhli Amin
Marketing Director

Nurkhairunnisa
Binti Mohamad
Khalid

Nur Syafika Binti

Abdul Karim
Financing Director

Azlina Binti Osman

Administrative
Director

LOGO

LOGO DESCRIPTION
SMALL PIES
Small rounded pies with fillings (bananas,
strawberries, blueberries etc.)

STICKS
Sticks used hold the pie, also a signature
of pie pops; just like a lollipop.

BACKGROUND AND
BRIGHT COLORS
Background a splash of
paint shows freedom and
creative ways of art which
we will establish into our pie
pops in freedom and creative
ways of creating delicious
flavors .
Bright Colors shows fun
and excited feelings, mostly
makes people feel happy
when using these kind of
bright colors; just like how
we want for our customers to
enjoy these kind of feelings
with their favorite pie pops.

1.0
INTRODUCTION

Pie pop is basically a small rounded pie with a filling

(strawberries, blueberries etc.) and a stick that is used to
hold the pie; like a lollipop.
In Malaysia, pie pop is still new and some people doesnt
even know such sweet and cute pie exists. So, we would
like to introduce our new product to local market as we
want people to experience new flavors and make people
happy with our food.

2.0
PRODUCT
2.0
Product Description
DESCRIPTION

1. Product

2. Competition

3. Features of
Product
PIZZA PIE POP

FRUIT PIE POP

4. Special feature of
product

BASIL LEAF

LOLIPOP

5. Why should your product be on market?

The idea of
expand the
company
through further
To enhance
retailof
outlets.
the quality
human
interaction
and
communicati
To
on.bring in with
the various
flavours to suit
the many
demands of the
public.Unique
value-formoney
product
line.

6. Who will likely purchase your product?

3.0
OBJECTIVE

achieve on high
customer
satisfaction

attract the
attention

OBJECTIVE

to fulfill their desire

4.0
SIGNIFICANCE

Healthy and fresh

ingredient
Reasonable price
with product

E
C
N
A
C
I
F
I
N
G
I
S

Medium to high income for

market demand

5.0
MARKETING
STRATEGY

Product
strategy

Location
strategy

MARKETING
STRATEGY

Promoti
on
strategy

Price
strategy

PRODUCT
STRATEGY

PACKAGING

QUALITY

The product that offered to

the consumer must be in an
interesting and attractive
packaging. It is very
important for the product to
be recognized by the
consumer.

In term of quality of the

product, our company must
maintain and increase our
quality level of the product
especially when we are in
food industry.

DESIGN
Our design that we made is
satisfying to the target market
of our products. In designing
products, we came out with
interesting design and can be
easily recognize by our
customer.

PACKAGING

PLASTIC
RIBBON
ICE CREAM
STICK

TAG LOGO

QUALITY
PIZZA PIE POP

FRUIT PIE POP

DESIGN

PRICE STRATEGY
MENU

PROMOTION STRATEGY
ONLINE
ADVERTISIN
G

MASS
MEDIA

BILLBOARD

DISTRIBUTI
ON
ADVERTISIN
G

ONLINE ADVERTISING

MASS MEDIA

TV3

HOT FM

BILLBOARD

DISTRIBUTION ADVERTISING

SCHOOL

RESIDENTAL

COLLEGE

LOCATION STRATEGY

EAST COAST
MALL

6.0
BUDGETING

TOTAL EXPENSES

Utilities

Cost / Month (RM)

Water

100.00

Electricity bills

300.00

Telephone bills

150.00

Maintenance

300.00

Total Operating Overhead

850.00

Type

Fixed Asset (RM)

Monthly Expenses (RM)

Capital Expenditures/Fixed Asset

Furniture, fixtures & fittings

Office equipment

23,402.90

Land & building

2,700

12,911

Working Capital/Monthly Expenses

Salary (EPF, SOCSO)

18,135

Sub Total

Total Administration Budget

39013.90

18,135

57,148.90

Total Expenses
Fixed Asset Cost
Type

(RM)

Total (RM)

Capital expenditures / Fixed assets

= Total Operating
Overhead +
Total Administration
Budget +
Total Operating Budget

Machine & equipment

Processing Machine

= RM850 .00 +
RM57,148.90 +
RM10,996.00

(899 2 units)
=1,798
4,796

Chest Freezer

= RM68,994.90
(1,499 2 units)
=2,998

Vehicle (Van)
6,200
Total Operating Budget

6,200
10,996.00

GROSS PROFIT
Quantity

Daily

Monthly

Yearly

3,000 units

RM13,500.00

RM405,000.00

RM4,860,000.00

Total Cost of Goods Sales

3,000 units x 30 days = 90,000 units
90,000 units x RM4.50 = RM405,000.00
Total Gross Profits
= Total Cost of Goods Sales Total Expenses
= RM405,000.00 RM68,994.90
= RM336,005.10

CONCLUSION

We hope our product will be accepted among Malaysia citizens as we

really want to encourage people to have more variety of choices in eating
desserts. Our products are one of a kind that probably you cant find
anywhere. Its own unique flavors and features are definitely our main
attraction towards the customers. We would like to make our pie pops as
a new way to spend your quality time with the love ones just like youre
enjoying tea on a weekend with family and friends.
We hope people will love and support our product as we want to
create more new flavors and make people happy and delighted with it.
Our product will make its debut soon so we hope pie pops will become
one of the top choices of desserts that people keep on talk about it even
after 10 or more years to come.