Dr.

Rafiq Zakaria Campus

Millennium Institute of
Management, Aurangabad.
Presentation on

Presented By:

Syed Arif
MBA Ist Year

Maruti
Suzuki

Roll No. 41

Guide By:

Shaikh Faisal

Intro. About Company

Maruti Suzuki India Limited (MSIL) is primarily in the
business of manufacture, purchase and sale of motor
vehicles and spare parts (automobiles).
The Company
Corporation

is

subsidiary

of

Suzuki

Motor

Suzuki Motor Corporation is a pioneer and market leader

in small car manufacturing segment in Japan. Further,
Suzuki Motor Corporation is also a market heavy weight
in motorcycle manufacturing sector.

About Industry
In 1953, the government of India and the Indian private
sector initiated manufacturing processes to help develop
the automobile industry.
Driving the most luxurious car has been made possible
by the stiff competition in the automobile industry in India.
Every other day, we have been hearing about some new
launches, some low cost cars - all customized in a
manner such that the common man is not left behind.

Segmentation of Market

PassengerVehicl
e
CommercialVehic
le
Threewheelers:
Twowheelers:

15.96%
3.95%
3.60%
76.49%

History
In February 1981 Maruti Udyog Limited (MUL) was
incorporated under the provision of the Indian Companies Act
1956
A license and Joint Venture Agreement was signed between
Government of India and Suzuki Motor Company (now Suzuki
Motor Corporation of Japan) in October 1982.
The manufacturing Unit of is located at Palam Gurgaon Road,
Gurgaon, Haryana.

Achievemenet
Maruti Suzuki India Limited (MSIL) today rolled out its 10
millionth car from its facility in Gurgaon to becomethe first
Indian automobile manufacturer to attain the milestone.
Maruti Suzuki produces 1.2 million cars annually from its two
plants at Gurgaon and Manesar.
Maruti Suzuki India Ltd. had picked up momentum in the
recent times and manufactured around five million units in the
last six years.

Financial Highlights
particulars

2010-11

2009-10

2008-09

Cost of Sales
(crore)

33,218.30

25,579.80

18,825.70

Operating
Profit
(crore)

3,343.20

3,737.90

1,903.70

Net Profit
(crore)

2,288.60

2,497.60

1,218.70

Equity
Dividend

216.70

173.30

101.10

About Products
Maruti Suzuki Kizashi

On Road Price:
10 Lakh
to 12 Lakh

About Products
Maruti Suzuki Ertiga

On Road Price:
6.25 Lakh
to 7.40 Lakh

About Products
Maruti Suzuki Swift

On Road Price:
4.22 Lakh
to 5.30 Lakh

Product Life Cycle

Exports
Maruti Exports Limited is the subsidiary of Maruti Suzuki with
its major focus on exports and it does not operate in the
domestic Indian market.
The first commercial consignment of 480 cars were sent to
Hungry. By sending a consignment of 571 cars to the same
country Maruti Suzuki crossed the benchmark of 300,000 cars.

Maruti Suzuki Exporting their product to Angola, Benin, Djibouti,

Ethiopia, Europe, Kenya, Morocco, Nepal, Sri Lanka, Uganda,
Chile.

Organizational Structure

Mr. R. C. Bhargava

Mr. Shinzo Nakanishi

Mr. Manvinder

Mr. Amal Ganguli

Chairman

Managing Director
and CEO

Director

Director

SWOT Analysis
Strength
Japanese Management practices (that had captured Japan
over USA to the status of top Auto manufacturing country in
the world)Early mover advantages.

Recruitment is done in very tedious man reinsuring talent

and best professionals,

SWOT Analysis
Weakness
Maruti Suzuki India Ltd. Is Still depends upon SUZUKI
COPORATION

Lack of experience with foreign market

Heavy import tariffs on fully built imported models.

SWOT Analysis
Opportunities
Maruti Suzuki is the first company to roll out suitably
designed cars as per Govt.s
Other automobile companies lacks economy of scale, so
market is still open.
with increase in Income scale of individual, Demand for
cars are rising.

SWOT Analysis
Threats
Numbers of new Technology
manufactures are in market.

driven

players

and

Govt .reducing support and cutting down the Gas supply

quota.
Competition from second hand cars & TATA Nano

Conclusion
Maruti Udyog limited had a prime objective to meet the
growing demand of a personal mode of transport
Things are now changing with LPG polices and disinvestment;
the real competitions has already began.

The smarter will certainly will be next leader, but till

then...Maruti Suzuki will going to the brand .

Suggestion
Maruti should improve its after sale service because its hits
badly car market share.
Show room demonstration should be given at frequent time
interval and feed back should be considered positively.
The marketing managers should make better relations with
dealers and reputation of the company.
Customer considers quality as their first preference, so the
company should give more stress on this.

Bibliography

www.marutisuzuki.com
www.google.com
www.msn.com

Thank You..!!!