WELLCOME

TO
BUSINESS ADMINISTRATION

TODAYS MY TOPIC IS
WHY THE STUDY OF

Consumer behavior

BY-SUSHEEL KUMAR PANDEY

INDEX
INTRODUCTION OF CONSUMER BEHAVIOUR
THE IMPORTANCE OF CONSUMER BEHAVIOUR
THE STUDY OF CONSUMER BEHAVIOUR
WHY THE STUDY OF CONSUMER BEHAVIOUR
FACTOR INFLUENCING THE CONSUMER

BEHAVIOUR

THE INTRODUCTION OF CONSUMER BEHAVIOUR

The term individual buyer behaviour, end user
behaviour
consumer behaviour, and consumer buying
behaviour all
stands for the same.
Consumer behaviour focuses on how
individuals make decisions to spend their
available
resources (Time , money, effort) on
consumption-related items that includes what
they
buy, why they buy, when they buy it, where
they buy it, how often they buy it, how often
they use it, how they evaluate it after the

THE IMPORTANCE OF CONSUMER BEHAVIOUR:-

mportance of consumer behaviour to consume

he firms have started treating customer as the king or queen. Interestin

ty one years after the liberalization of Indian economy, the market place
ed with many new players including the host of MNCs resulting in the
ability of more no of brands in the market.

mportance of consumer behaviour to marketer

arketers the knowledge of consumer behaviour is as much necessary as consum

ecessary for marketing. This knowledge of consumer behaviour is necessary for
ulation and implementing for marketing strategies.

mportance of consumer behaviour to students

dents of marketing, such a study will help to gauge into the consumers
and understand the various consumption related aspects of individuals
umers ].understanding of consumer behaviour will make the study of ma
gement more interesting, understandable and increase awareness of its
cal implications.

The study of consumer behaviour

Explains:1. Why and why not consumer buys a product.
2. Who buys
3. What are their choice criteria
4. When a consumer buys a product
5. Where a consumer buys product
6. How a consumer buys a product.
7. Why consumer make a purchase that they
make.
8. What factors influence consumer purchase.
9. Why consumer behave as they do.
10.What are mental process involved.

Why study of consumer behaviour:There are several reasons behind study of consumer
behaviour. Below are some important reasons: Consumer do not always act as the theory would suggest.
Consumer preference are changing and becoming highly
diversified.
The main role of marketing manager is to satisfy needs
and wants of the customers. This can be done by the
study of consumer behaviour.
Customer is the most important person to the marketer
because the marketer tasks into consideration on the
liking and the disliking of customers. goods and services
must be produced according to likes and dislikes of
customers.

ORS INFLUENCING CONSUMER BEHAVIO

EXTERNAL ENVIRONMENT

K
N
A
H
T

U
O
Y